1. 2. 3. 4. 5. 6. 7. †
Tie strength Knowledge of peer Market mavenism of peer Knowledge Market mavenism Word-of-mouth communication Peer-reported opinion leadership
Notes: N = 185. Cronbach’s alpha reliabilities on diagonal. * p < .05
Predictor: Moderator: Mediator: Criterion:
Covariates:
0.77 2.27 0.82 2.37 0.80 1.02 0.81
SD
.12 .00 .07 .08 .01 .01
1
.74† .06 .35* -.02 .15 .12
2
.85 -.02 .12 .03 -.06
3
.76† .09 .31* .35*
4
.84 .12 .11
5
.83 .51*
6
.82
7
Due to the dichotomous response format based on the polychoric correlation matrix (see Kubinger, 2003).
6.52 4.13 2.86 4.36 2.84 3.50 3.16
M
TABLE 3 Descriptive Statistics for Study 2 ROOTS OF INTERPERSONAL INFLUENCE
609
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