news
tuesday
february 22, 2011
page 3
the daily orange
Alumnus explores ad evolution By Emily Pompelia Contributing Writer
Six years before Ed Gala graduated from Syracuse University, Xerox Corporation advertised one of its first copiers during the 1977 Super Bowl. Now the vice president of marketing for Xerox, Gala compared that advertisement to different campaigns Xerox uses today, among other topics, at the S.I. Newhouse School of Public Communications. Gala, a 1983 graduate from Newhouse, spoke about “The Power of Customization in a Cluttered World” on Monday. He was invited back to campus to speak as part of the Advertising Leadership Speaker Series. His speech concentrated on new innovations in mass communications for advertising and public relations but also stressed the significance of the overlapping of every communications field. “The things you’re learning now will look very different only a few
see xerox page 6
talia roth | contributing photographer ed gala, the vice president of marketing for Xerox Corporation and a 1983 graduate of the S.I. Newhouse School of Public Communications, speaks to students Monday in the Joyce Hergenhan Auditorium in Newhouse III. Gala spoke on new innovations in mass communications.
st uden t a ssoci ation
Members to ask smokers about initiative By Sean Cotter Staff Writer
Student Association Vice President Jessica Cunnington will present student feedback about the smoke-free campus initiative to the Syracuse University Tobacco Advisory Committee on Wednesday. Cunnington told SA members to speak with friends who smoke to get their opinions and ideas about the initiative by Wednesday. SA members will send their findings to Cunnington, who will create a report. The Tobacco Advisory Committee meets about once a month and consists of more than 20 people who
will have input on the initiative, she said. During Monday’s meeting, members also discussed admission rates to SU and a proposal to shrink the Special Neighborhood District east of the university. Cunnington previously said she and other SA members planned to walk around campus and interview smokers for their thoughts on the smoke-free campus initiative. The decision to have assemblymembers speak with friends is meant to be an easier and faster way to receive smokers’ opinions, Cunnington said. One idea that seems to be popular
hero Neal Casey’s goal for student renters Casey said he wants to make sure there is as much opportunity as possible for student renters in the area east of SU.
zero Members watching the basketball game At the end of the meeting on Monday, the lights dimmed in Maxwell Auditorium as SA members spent several minutes watching the SU men’s basketball game vs. Villanova on a projection screen.
big number
80 The percentage of applicants that SU accepted in 2002
so far is a “smoking hut” — a place protected from the elements where one can smoke away from high volumes of people, Cunnington said. She said she might be in favor of this if they can get the funding to implement it for smokers. “It seems like that would be desirable over moving them 10 or 15 feet away,” she said. SA President Neal Casey spoke about a proposal to reduce the size of the Special Neighborhood District east of SU, where there are more limitations on rental housing, during the meeting. see sA page 6
he said it
“When we have the opportunity to have housing in a close neighborhood, why would we try to limit that?” Neal Casey
SA President
Sorority plans to raise funds for cancer foundation with Yogathon By Maddy Berner Contributing Writer
Gamma Phi Beta is taking breast cancer to the mat. The Syracuse University sorority will fight breast cancer — peacefully — at its first Yogathon on Feb.
Orange U Yoga
Gamma Phi Beta will hold a Yogathon to raise money for the Libby Ross Breast Cancer Foundation. Where: Hall of Languages, room 500 When: Feb. 27 How much: $7 in advance, $9 at the door 27. To raise awareness and prevention efforts for the disease, Gamma Phi will host two discounted yoga classes for students taught by instructors from the university. Orange U Yoga will hold sessions from 11 a.m. to 12:15 p.m. and from 1:15 to 2:30 p.m. in Room 500 of the Hall of Languages. Tickets will be sold Tuesday at the Schine Student Center for $7 and at the door the day of the event for $9. All of the money raised will benefit the Libby Ross Breast Cancer Foundation. The foundation was established in 1999 in memory of Elizabeth “Libby”
Ross by Libby’s close friend Maria Willner and daughter Lori Ross, according to the foundation’s website. Libby died from breast cancer in 1998, and the foundation aims to make a difference in the lives of women afflicted with breast cancer through unique support programs, such as through yoga, according to the website. Orange U Yoga’s coordinator Rachel Brenner is a family friend of co-founder Lori Ross, who Brenner said approached her about helping with the organization. “We had been discussing the financial difficulties her organization was having, so she asked me if I could think of anything we could do to get back on the map,” said Brenner, a senior television, radio and film major, in an e-mail. With many student organizations and greek life at SU, Brenner said she thought a college campus was the perfect place to hold an event. “I also thought that college students have this amazing belief that they can change the world, which could lead to large numbers of participants,” Brenner said. The foundation has provided a lot see yogathon page 6