The different types of Google Ads
• By Daily Marketing Facts
GoogleAdsareagreatwaytopromoteyourbusinessanddrivemoretrafficto yoursite.TherearemanydifferenttypesofGoogleAds,includingOrganicSearch Ads,PPCAds,andContentAds.Eachhasitsownuniquesetofbenefitsand challenges.
Tohelpyougetstarted,thisarticlecoversthefollowingtopics:–WhatisanAd?
TheTypesofGoogleAds HowtoSelecttheBestAdforYourBusiness Key ProgrammingComponentsofanAd TheDownsidesofEachGoogleAdvertising
TypeHereareThedifferenttypesofGoogleAdsyoumaywanttoconsider: OrganicSearchAdsvs.PPCAdverts Contentvs.organicSearchAds
Everysecond,therearebillionsofsearchesperformedonGoogle,andthe majorityofsearchresultspagesincludeGoogleads.Paidforbybusinesses, GoogleAdsisaneffectivewayofdrivingrelevant,qualifiedtraffictoyour websiteexactlywhenpeoplearesearchingforthetypesofproductsorservices yourbusinessoffers.
Here Are The 5 best different types of Google Ads
1. Organic (Google) Ads
AnorganicadisaGoogleadthatisbasedonactual,human generatedcontent. Google’salgorithmrecognizesthiscontentasmoreauthoritativethanother typesofads,makingitresultsinahigherclick throughrateandhigherad revenue.Organicadsaretheoppositeofapaidsearchad.Paidsearchadstryto directuserstoyoursitebyusingkeywordsoradsthatarerelatedtoyour productsorservices.
Organicadsdon’tdirectlytargetusers,butinsteadrelyonGoogle’salgorithmto recommendyoursitetousers.Googlerecognizesorganicresultsasthemost authoritativeresulttypes,whichcanimproveyoursite’spositioninsearch resultspages(SERPs).ThedifferenttypesofGoogleAdsBydisplayingorganic resultsfirst,Googleensuresthatotherorganicresultsareshownatthetopofthe page.
Thisalsomeansthatyoursite’suserswillhaveamorestreamlinedexperience whenthey’relookingtofindyourbusinesscomparedtoifyou’duseda conventionalpaidsearchad.Googleusessignalsintheformofdocumentsand imagestorecognizeandrankdifferenttypesofads.
AfreelistinginGoogleSearchthatappearsbecauseit’srelevanttosomeone’s searchterms.
• Non organicsearchresultsarepaidadvertisements.
• Theadsaboveorganicresultscontainan“Ad”box.
• Theadstotherightoforganicresultshavean“Ads”boxabovethem.
• Analyzingorganicsearchresultscanoftenhelptoidentifynewkeywordsfor yourGoogleAdscampaigns. Thesesignalsarebasedonthecontent’squalityandthead’srelevance.Youcan seewhattypesofcontentyouradswillrankwellforbylookingattheresults fromdifferentadgroupswithinGoogle.Afteryoupublishanadandsetitsrank, Googlewillshowyouradinavarietyofdifferentplacesincludingtop-ranking searchresults,inthefirstresultsadsofanewsearch,andonthefirstpageofa searchresultspage.
2. PPC Advertisements
APPCadisapaidsearchadthatGooglehassignifiedasaPPCad.Thisisdifferent fromanOrganic(Google)ad,whichGooglerecognizesasanOrganic(Google)ad. PPCadtypesincludekeywordresearchads,auctionads,andreal timeads. Keywordresearchadsareadvertisementsthatfocusonaquerythatisrelatedto oneormorekeywords.Theseadsareoftenonthesearchresultspage(SERPs)or thefirstpageofSERPs.Auctionadsarerapidadsthatarefeaturedwithina searchresultspage(SERP).
Thepay-per-clickmodelisprimarilybasedonkeywords.Forexample,insearch engines,onlineads(alsoknownassponsoredlinks)onlyappearwhensomeone searchesakeywordrelatedtotheproductorservicebeingadvertised.The differenttypesofGoogleAds,Therefore,companiesthatrelyonpay per click advertisingmodelsresearchandanalyzethekeywordsmostapplicabletotheir
productsorservices.Investinginrelevantkeywordscanresultinahigher numberofclicksand,eventually,higherprofits.
Theyareoftendynamic,real timeadswithbiddingprogramsandautomated goal basedaddecisions.Real timeads,sometimescalledliveads,usea constantlyupdatedfeedofdatafromGoogletodelivertheadwithoutrefreshing thepage.Googleupdatesthedatafeedatleastonceasecondtoshowthelatest updatesfromGoogleandofferrelevantads.
3. Video Ads
Finally,videoadsarespecialtypeofGoogleAdsthataremadeforonlinevideo content.Thisisbecausevideoadsarebasedonmetadatafromthevideoitself, ratherthanfromkeywordsorads.Mostvideoadtypesarevariationsoffixed
lengthvideoads,buttherearealsosomethatusevideoadformatsthatvarythe lengthofthevideobasedontheperformanceofthead.
It’salwayscriticalformarketerstofindnew,effective,anduniquetacticsand techniquesthathelpaproductorservicestandoutinamarketoverwhelmedby competitors.ThedifferenttypesofGoogleAds,Videoadvertisingisnotanewkid ontheblock.It’sanestablishedwayofcommunicationwithconsumersthat bringsvisibleresultstobusinesses.
4. Data-Based Organic Ads
ThebestGoogleAdsdon’trelyonpaidsearchresultsoradstodrivetrafficto yourwebsite.Theyrelyonyourcontent,thesearchterm(s)youchoose,andyour website’slandingpagetogetpeopletoyoursite.BychoosingthebestGoogle
Ads,youcanrelyonthefactthatyouradswilldotheheavyliftingforyouandget peopletoyoursite.
Organicsearchresultsaretheunpaidlistingsthatappearonasearchengine resultspage(SERP).Theseresultsarebasedonfactorssuchasrelevancetothe user’ssearchquery,incominglinks,validsearchengineoptimization(SEO) effortsanddomainauthority.ThedifferenttypesofGoogleAds,Organicsearch resultsdon’tcontainadsanddifferfrompaidsearchresults,whicharealso knownaspay per clickadvertising.Advertiserscan’tbuyorganicsearchresults.
YoucanmeasuretheaccuracyofyourselectedGoogleAdsbylookingatyourad impressions.Adimpressionsarethenumberoftimesyouradsareshownto peopleondifferentwebsitescomparedtothetotalnumberofimpressionsyour adwouldhavehadifithadbeenplacedonanon organicpage.
5. You May Not Get the Retention You Want with PPC
DespitethebenefitsofchoosingthebestGoogleAds,youmaynotbeabletouse themallthetime.Youmaybebiddingagainstotherbusinesseswhoareusingthe sameadsyouare,orwhoareusingdifferentadgroupsonthesamepage.The differenttypesofGoogleAds,DuetothevarietyofPPCadvertisingtypesand theirimpactsonyourvisitors,thebestGoogleAdsareoftenthemostexpensive.
Everybusinessneedstofocusoncustomerretentionasmuchascustomer acquisition.It’simportanttobeabletoretainandupsellyourcustomerstomake suretheykeepcomingback,whichinturngivesyourmarketingcampaignsmore opportunitiestogeneraterevenue.
It’simportanttokeepinmindthatwhileGooglemeanswellbypromoting organicresults,thealgorithmsometimesfavorspaidsearchresults.Thedifferent typesofGoogleAds,Tomaximizeyourchancesofdrivingmoretraffictoyour sitewiththebestGoogleAds,youmaywanttoconsiderbiddingonPPCadsthat youcancancelifnooneclicksonthem.
Conclusion
ThebestGoogleAdsarebasedonyourbusiness,yourproduct,andthesearch term(s)youchoose.ThedifferenttypesofGoogleAds,Bychoosingtheright GoogleAds,youcangetmoretraffic,betterresults,andgreaterprofitsfromeach andeveryvisitortoyoursite.