ARM Candy
game changer
Retail is alive and well if you’ve got a concept as clever as Rebag, which now has two locations in Miami and nine stores nationwide. Rebag’s founder and CEO Charles Gorras also recently launched an ingenious new app, Clair, which makes buying and selling handbags easier than ever. Gorras tells us about this revolutionary software, and what brands customers are craving. By eddie roche
Clair is now available for handbags, but will the technology be available for other luxury products in the future? For now, we’re focused on handbags and small leather goods. Is there a fee to use Clair? No, Clair is a free and public tool. Creating Clair was our way of taking the knowledge we’ve built since our launch five years ago and sharing it with the world. We know Clair is relatively new, but what brands seem to be the most popular thus far? The most popular brands among Clair users include Louis Vuitton, followed by Chanel, then Gucci. This is unsurprising to Rebag, as most of our inventory is made up of these three brands—yet it showcases the immense demand for them on both the buying and selling sides of resale. You opened another store in Miami this year. Why is Miami an important market? Two stores are now open in Miami—one is located in the
all images courtesy
You recently launched Clair. Can you explain what it is and how it works? Clair, which stands for Comprehensive Luxury Appraisal Index for Resale, is Rebag’s proprietary software that provides a highly accurate offer in an instant, and empowers consumers to make the most out of every luxury handbag purchase. Clair determines the value of any handbag across a list of more than 50 brands and 10,000 bags in three easy steps—through the Rebag website or app, navigate to the Clair portal to select the handbag’s brand, model, style, and size, then tell Clair a bit more about the color and condition, and it will instantly generate your handbag’s resale value. How long has the trailblazing app been in the works? We began developing Clair five years ago. How can we try out Clair firsthand? Through rebag.com or on our mobile app.
F A S H I O N W E E K D A I L Y. C O M
ArtBasel_Rebag_APPROVED.indd 1
12/4/19 4:44 PM