Mission: DAMAGE CONTROL
Heavenly hair alert! Kérastase’s new range, the mysterious superhero-sounding Chroma Absolu, is here to answer all your concerns when it comes to repairing damaged and color-treated locks. Thanks to hardworking acids, which take on the task just like a caped crusader, you’ll never look back. California-based stylist and salon owner Cheng Tan fills us in. Shine on! By FREYA DROHAN This line takes a “skincare-inspired approach.” Tell us more! The premise behind the acids in the Chroma Absolu range is treating hair like our skin, by healing it from the inside out. There are many aggressors to hair, just as there are for skin, and repeated color services can compromise the integrity of the hair. The
acids found in Chroma Absolu can help with restoration and rebuilding that perfect hair fiber. How are these particular acids beneficial? This trio of restoring acids can penetrate the hair fiber, help with longer-lasting shine, and also minimize color fading. What do we need to know about the star ingredient, centella asiatica? It’s a potent and rich antioxidant. It’s great for hydration and nourishment for the hair and scalp. It’s definitely an ingredient to keep an eye out for! Who will benefit the most from the line, and what’s the main promise of regular use? Clients who color, or would like to color, their hair without compromising the integrity and shine. We can have it all! What’s the most common cause of damage you see in the salon? Oxidation of color, along with breakage from overcoloring.
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1/28/22 1:21 PM