CAN-DO ATTITUDE Rapoport and Haney share a mutual appreciation for fashion, fitness, and quality beer.
How did your partnership come to fruition? Adam: I met Ty through her boyfriend, Larry McGuire, who is…how would you describe Larry? Tyler: He has a restaurant empire in Austin, I would say—there are seven of them. He’s like the unofficial mayor. A: Yes, he’s the restaurant kingpin of Austin, Texas. At Bon Appétit, we named his restaurants Jeffrey's and Josephine House among our 10 best in America a couple years ago. And Larry is just a really good dude. It’s no surprise that he’s dating a really good gal. Tyler, what initially inspired you to found Outdoor Voices? T: I grew up wearing brands with the credo “better, faster, stronger, harder,” and that’s great when you’re running over hurdles competitively. But when you aren’t pursuing athletics for a career, you want a brand that approaches life with ease and humor and takes the pressure off. I was kind of done with the shiny black Spandex and wanted something more in line with what I was wearing every day, like an A.P.C. outfit. That sense of ease seems similar to BA’s approach to food. A: Whether you’re talking food or fitness, it should be fun, and if it could be funny, all the better. T: For both of us, it’s about communities that are inclusive. In the past, food has been reserved or a little stuffy. What’s resonating now is more casual and well executed, but delightful. A: One hundred percent. Fine dining has kind of gotten rid of a lot of the pretense. By the same token,
fashion can be intimidating, so it’s nice when a brand is welcoming. I’m thinking of the events you guys throw in Austin with the 5K runs, where people bring their dogs. T: Love the dogs! I have a dog named Bowie, and dog walks are probably my favorite recreational activity. Besides the poop scooping. A: How does one participate in a dog walk? —ADAM RAPOPORT T: You just have to bring a dog. Adam, we hear you wear the pants. A: I literally wear the pants [laughs]. So, OV makes T: From a palette perspective, we are trying to get these cool skinny sweats. I have two pairs, and the away from the kind of superhuman, muscle-man look, material is rather thin on the original pair. I’ll wear so you can easily integrate your technical shorts into them to get coffee in the morning, and my wife is your everyday style. like, “No, those are indoor pants.” But they are so Adam, how do you stay in shape when you are comfortable. around food 24/7? T: You better keep those; one day those will be OG. A: I’m good at saying no; I’m not tasting every A: The second generation is a little more outdoorlittle thing that comes out of the test kitchen. I appropriate for men of my age. eat well for breakfast and lunch, and then dinner T: The shorts have a lining to kind of keep everything is when I sort of indulge. I know you’re not in place. supposed to do that healthwise, but I’m so busy A: For us gentlemen. It’s nice to have shorts that still at work, and have so many things to worry about, look sort of subway-appropriate—I go work out a few that it’s not easy to relax and enjoy a meal until days a week before work. They are a dark navy, and I’m at home, have a cocktail in front of me, and I’ll basically wear navy all day every day. can exhale. That’s my routine.
“I’M GOOD AT SAYING NO; I’M NOT TASTING EVERY LITTLE THING THAT COMES OUT OF THE TEST KITCHEN.”
FA S H I O N W E E K D A I L Y. C O M