To: Company Employees Subject: Think Better, Think Faster, Think Now... Think the MasterMIND Good Afternoon Team, IBM has decided to venture back into the market of personal computers. To unveil its new laptop, The MasterMIND, IBM will launch a viral video campaign targeting college students. To build awareness of the MasterMIND, everyone’s help is needed using Facebook and Twitter. Our goal here is to get #ThinkMasterMIND trending on twitter, with links to videos of the actual laptop in action. IBM needs you to get family and friends involved as well, and will offer various incentives for those of you who have the most linked videos and tweets. What IBM Needs:
Everyone to create a Facebook and Twitter account
Talk about the new laptop the MasterMIND
Include family and friends in the fun
Get #ThinkMasterMIND trending on Twitter
With everyone on board, there’s no reason IBM won’t be #1 in the world of laptops. Thanks, Megan Woods IBM Event Coordinator Isis Agency mwoods@isis.com 123-456-7890 Twitter: https://twitter.com/ThinkMasterMIND Facebook: https://facebook.com/ThinkMasterMIND