Portfolio Product Development

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PORTFOLIO

Daan Schoonvliet

© 2020


Contact. daanschoonvliet@hotmail.com +32 473 37 97 20

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0. Information 1. Introduction 2. Roots 3. Hobbies 4. Specific skills 5. Activities 6. Developer profile 7. Design modules 8. Design vision 9. Projects

Contact. Supp. Family guy. Chillin’. Skillz. -ing. Why me. Design triplets. Perspective. Missions.

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OPEN-MINDED EMPATHETIC STUDIOUS

SELF-CONSCIOUS

PERFECTIONIST

GENTLE LOYAL

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Supp. Hi, I’m Daan. In 2015, I decided to study product development at the University of Antwerp. In high-school I studied math and sciences. I will graduate in 2020 and will hold a master’s degree in product development. This portfolio provides an overview of my: e beelden voor zich spreken.

Personality

Hobbies/interests

Projects

Design Vision

Skills 5


The fact that I had a very good upbringing and a stable home situation, has positively influenced my development. I learned fundamental social skills from my family which I can also use professionally. I am very grateful for these opportunities and realize that this is not self-evident.

open-minded

solidary

gentle

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Family guy.

listener

self-conscious

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communicative

loyal

balanced introvert/extravert Down to earth team player


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Chillin’. I prefer to spend free time with good company. My broad field of interest makes choosing difficult. Time is limited so I don’t like to waste time. I like to be creative and challenge myself to learn new things. That’s how I taught myself playing the piano and producing music. A dream is to share my music with the world someday.

Being creative B

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Skillz. As a child I used to tinker all the time using paper, cardboard and tape. Using these materials, I crafted toys I didn’t have. Filming and editing videos was also an interest of mine. I created a few stop motion Lego videos and a couple of other videos for high school projects. During product development I learned many new skills. These skills allow me, at the age of 22, to be a valuable asset to the team. Showed to the right, a representation of how good I am at each particular skill. I’m eager to improve my current skills and to learn new ones.

Lifetime learning


Software skills Adobe Photoshop

Beginner

Intermediate

Adobe Effects

Expert

Adobe Illustrator Beginner

Intermediate

Intermediate

Intermediate

Expert

Adobe Premiere Pro Expert

Beginner

Intermediate

Expert

Beginner

Expert

Beginner

Sketching Beginner

Expert

Beginner

Intermediate

Expert

Intermediate

Expert

Intermediate

Expert

Intermediate

Expert

Beginner

Sketchbook Intermediate

Expert

Beginner

Learning from tutorials Intermediate

Expert

Tinkering Beginner

Intermediate

Keyshot

Blender

Creative skills

Beginner

Siemens NX

Adobe XD

Adobe Indesign Beginner

Beginner

Solidworks and Vizualize

Beginner

Intermediate

Expert

Intermediate

Expert

Prototyping Intermediate

Expert

Beginner

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Activities

B

Brainstorming Beginner

B

Expert

Intermediate

Expert

Managing Beginner

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R Intermediate

Intermediate

Expert

Problem-solving Beginner

Intermediate

Expert

Presenting Beginner

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Intermediate

Expert

Intermediate

Expert

Intermediate

Expert

Intermediate

Expert

Modeling Beginner

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Expert

Shaping Beginner

3D

Intermediate

Storytelling Beginner

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Expert

Trendwatching Beginner

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Intermediate

Rendering Beginner

Design thinking Beginner

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Expert

Branding Beginner

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Intermediate

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-ing. The most valuable thing I learned at school is a development methodology. Converging, synthesizing and verifying are crucial elements in every front end and back end phase. Every project is unique and demands another approach. I have been trained to find the right approach for a specific project. A project consists of different activities. I have made a list of activities that I enjoy doing. Showed to the left, a representation of how good I am at each particular skill.

I like developING

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Why me.

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I would describe myself as an all-round developer, but not a technical engineer. I do like challenges and variety. Perseverance is one of my strong suits. Whether an assignment is fun or not, I will always put in the necessary effort and be motivated to achieve the best possible result. Even though a computer is an essential tool to me, but I wouldn’t enjoy sitting behind a desk the entire time. Social interaction and teamwork are things I really enjoy. I believe that working together to achieve a common goal increases motivation and will result in a better outcome. Working independently poses no problems to me, whenever I feel insecure however, I will ask for advice. Being guided by someone with expertise is a great way to learn more about subjects I know less about. Asking questions is a necessary part in the journey to being good at your trade. Whenever I doubt a choice or approach, I like getting second opinions and the advice of others. Different perspectives are often indispensable in order to make the best choices. Being quite the perfectionist, pushes me to set the bar even higher. I am able to take a critical look at my own work and can handle negative feedback. Dealing with customers in an appropriate manner will not pose a problem. I am polite, honest, calm and able to convey a message clearly and concisely. When preparing a presentation, I do so with the intent to convince and satisfy the audience. One of my favourite ways of representing a concept is crafting physical models. These don’t have to be 3D printed immediately, especially if the design is still in its early stages. Making cardboard models, for example, is one of my specialties and will do just fine at giving a sense of scale and overall looks. Visualizing ideas brings me great satisfaction. A great part about it is I only need a pen, and I jump into action. Besides crafting models out of simple materials and sketching, I can also visualize concepts using simple 3D models and renderings in any stage of the design process. Learning, growing and being part of a team are the things I look forward to the most. If you are looking for a hardworking, flexible and motivated team member, you just found one.

I like variety 14


A balance of activities

Visualization (20%)

Social interaction (20%) Presenting

Sketching

Meetings

Modeling

Teamwork

Presentations

3D printing

Synthesizing

Research (20%)

Rendering

Prototyping (20%)

Reading

Cardboard Storytelling Brainstorming

Ideas generating (20%)

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Technology driven design Interest

Aptitude

Strategic design

Low

Average

High

Low

Average

High

Interest

Aptitude

Interaction design Interest

Aptitude

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Low

Average

High

Low

Average

High

Low

Average

High

Low

Average

High


Design triplets.

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At the University of Antwerp, a distinction is made between the following design modules: strategic design, technology driven design and interaction design. My strengths lie more outside of the technical field, as I am not the best at complex calculations and designing highly technical systems. I prefer to work with someone with strong technical skills, like an engineer. Thanks to strategic design, I’ve adopted a new way of thinking. It challenges to look at the big picture rather than examine each problem individually. Simply put, a designer can map a system using tools and uncover leverage points that exert great influence on the system. This way of thinking applies to a higher level of development rather than product level, namely wicked problems. The most interesting design module for me is interaction design. I find it very fascinating to see how people interact with products. Both the psychological and physiological aspects interest me. I have always been curious about the way people think and act. I’m an empathic person and I have a very vivid imagination, which are valuable assets when designing interactions.

I love interaction design

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Perspective.

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I want to be part of projects that focus on the psychological and physical well-being of people, through valuable products and services. It is time for us to focus on products/services that are really needed instead of ones that poison our bodies and minds. We must realize that people are being exposed to too many stimuli and that we are addicted to them. As a developer, I feel responsible to commit to a healthy world with healthy people. I am an advocate of ‘ethical design’. Ashley Karr describes it as: ‘It allows designers and design teams to create products, services, and systems that do no harm and improve human situations. Ethical design extends to all people and other living things that are in any way involved in the product, service, and/or system lifecycle.’ Link: https://interactions.acm.org/blog/view/ethical-design

Ethical design

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The designer today should not help to produce more. He has to help produce fewer and better things. There is a beauty, an aesthetic and philosophy of the less. Phlippe Starck

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Missions. The following projects date from 2015-2020. This portfolio includes projects made in teams and also individual projects. In case of a team project, I state which parts I realized. The selection of projects is based on four aspects. Some were challenging and have improved my skills. Some projects had an interesting approach and progress. There were projects where collaboration in team went well, and projects I really liked doing. All these are listed chronologically from the first bachelor to the second master. There is an increase in complexity. If you would like more information about a project, please contact me via e-mail. (page 2)

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First bachelor

Second bachelor

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Third bachelor

2M

Second master

First master

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Turtle lamp. Night-lamp, turtle, young target group, LED, polypropylene, foldable

In my first bachelor year, I had to make a lamp starting from a sheet of polypropylene. I decided to craft one for children. An LED is located under the shield of the turtle of which the color can be changed with a remote control. The green color is soothing so children become relaxed. The lamp consists of two folding parts that are attached to each other with lips. The curve of the shield is achieved with a plastic mounting clip.

1b

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Bosh and Lamborgini. Drawing, markers, pencils, drill, car, tutorials, challenging

These drawings were made by watching tutorials on YouTube. By following step-bystep and copying drawings, you learn to gain insight into how to construct one. At the beginning I never thought that the end result would be satisfying. Afterwards I realized that it looked much more difficult than it really was.

2b

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Spray bottle. Ergonomic, prototype, design, 3D model, brand identity

I concluded that the weight distribution of the water placed the wrist, elbow and shoulder joint under load. With simple torque calculations, I determined what the maximum fill weight may be. The torque around the shoulder is reduced by moving the weight, of the reservoir filled with water, closer to the body. I verified the ergonomic impact using a test model with the correct weight distribution. As a bonus, a colleague and I elaborated the technicalities to be able to make a prototype. (Filip Molkens) A part of the project brief was to design a brand identity for the product. The brand is called: “braw�. The logo is shown on the right.

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The sprayer weight and distributed over the fore with long-term use. The e arm as desired using the

It is not necessary to disassemble the sprinkler to fill the reservoir. The end-user needs to invert the product to fill. The reservoir can be opened by a screw cap. The sprinkler can be filled under any tap due to the smart design. The risk of spillage is reduced as the filling opening is large enough.


d the weight of the filled reservoir, are earm. This will avoid physical complaints end-user is able to tie the product to the e velcro strap. The trigger is designed to have a larger contact area. The end-user is able to make a comfortable squeeze instead of an onerous bending motion with one finger.

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Prototyping. 3D printing, PLA, 52 hours, functional prototype

I wanted to surprise the jury with a functional prototype witch was able to spray water. Printing six parts took 52 hours to complete. Some of the components of an existing spray bottle were used in order to make a functional prototype. The water tank was also printed and can hold 330 ml of water. Screws have been used to easily assemble and disassemble the parts.

2b

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Basilisk. Animation figure, 3D design, sculpting, texturing, rendering

The assignment was to model an organic figure in Solidworks. I chose a snake-like character. The basilisk is a creature from the Harry Potter series. I added extra detail in Blender because Solidworks isn’t suited for sculpting. Based on tutorials made by a colleague , I was able to sculpt and add texture to the model. The figure was rendered in Blender and some final adjustments were made in Photoshop.

3b

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Bluetooth speaker. 3D design, configurations, rendering, exploded view

The assignment was to design and model a Bluetooth speaker with some configurations. The first configuration has an acrylic ring. An internal LED light provides a smooth glow effect through the transparent plastic. A second configuration is intended for a young target group. The popular video game series: Super Mario bros, served as inspiration. The speaker with configurations is modeled in Solidworks.

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Skin display. Bachelor thesis, shape explorations, human verification, technical development, product presentation

For my bachelor thesis, I chose to design a skin display for the company C + K. This display has built-in measuring equipment that serves to determine the skin type of a customer. The measurement results are shown on a display with touchscreen. Customers of Basic-fit were my target group. This target group is concerned with their appearance. A healthy skin is part of that. Basic fit could distinguish itself by offering skin measurements and care. The focus of the project was mainly on interactions and ergonomics. The display was also developed on a technical level. The design process and verifications are presented visually on the following pages.

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Shape ideation

My analysis revealed that the corporate identity of Basic-fit was different from the design of the fitness equipment. The corporate identity of Basic-fit is mainly minimalistic and static. The fitness equipment is complex, dynamic and organic. I subtly incorporated its sporty and dynamic character into the display.

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Verification model

I crafted a 1:1 cardboard model and a working GUI. Through a role play, I verified the model and the GUI. All components including cabling have been built in. This made it possible to test whether a defective part could easily be replaced. It was even tested whether there was enough space to work with a standard screwdriver.

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Galvanizing Anchoring

Rubber pressing Powder coating

Aluminium

Bending

Anodizing Milling

Welding plates

6 mm

Welding bolt 1,50 mm

Flush t Steel

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5 mm


Plastic Milling Sticker

Draft angle 3°

transition

2 mm

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Recover

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Stand for electronic components


Vacuuming Plastic

Mounting brackets 22� display with touchscreen

Hiding cable

Connector

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Technician

Access with Basic-fit membership card

Ergonomic work posture

Optimized interactions Optimized for all different users

User-friendly GUI

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Order skincare products with ease


Display for skin analysis

Challenge yourself

Personal coach

Customer

Personalised skincare

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CO detector. Cover redesign, 3D printing, prototyping

This group assignment is part of technology driven design. I took care of the redesign of the cover. The design freedom was limited because the internal components had to remain in the same place. As a group, we decided to print a prototype. The printing and modeling were done by the other group members. (Yulian Peeters | Filip Molkens) The final result of the prototype was very satisfying because we have opted for a high level of finish.

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Beard trimmer. Analytic phase, brand identity, 3D design, rendering

The objective of the assignment was to design a product for a specific brand. We chose to develop a beard trimmer for the car brand ‘Aston Martin’. In the analytic phase we analysed the design language of Aston Martin and determined their brand values. Based on the analysis, we translated these design elements and values into several design concepts. The conceptual design sketches and 3D modeling were carried out by the other group members. (Michiel Van Roey | Filip Molkens) I have dealt with the analysis, design details, renders, and the final report.

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BRINGING YOU CLOSER TO THE HEART OF ASTON MARTIN

A WORLD OF ARTISTRY, LUXURY AND CHOICE

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Druppel. Interaction design, storytelling, brand identity, app design, rendering, prototype

This group assignment was part of a first master course ‘design for interaction’. ‘De Druppel’ is intended to connect lonely senior citizens with students in an urban area. Senior citizens who do not like to cook for themselves and want company can invite students to their home. We have designed a product and application for this situation. The project was focused on designing rich interactions. We were expected to work with beamer projections and to demonstrate a functional prototype. The following activities were carried out by the other group members: 3D modeling, 3D printing, programming (arduino) and projections. (Yulian Peeters | Filip Molkens) I kept busy with: the design of ‘De Druppel’, developing rich interactions, brand identity (logo, brand values and colors), storytelling, app design, rendering, and the report. Assembling and finishing (sanding, painting) the prototype was a group activity. We organized user tests to verify the interactions with the product and app. 58

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PLATFORM

Application

Product

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SLOT 2 PROJECTED INFORMATION

The information (the dish that’s being served, the date and the time of lunch) registered on the meal token will be projected once the meal token is inserted.

This slot is provided for the white tokens. MEAL TOKEN

The user must transfer the dish, date and time from the app to the meal token. This token is then inserted into ‘De Druppel’.

COLLECTION ZONE

The tokens that have been thrown into the machine will stay on hold and will only start moving once a student signs up for the lunch.

SLOT 1

This slot is provided for the meal token.

WHITE TOKEN

One white token equals one spot for a student to come over for lunch. There is a maximum of four tokens or, in other words, four students. The tokens will be inserted in the top slot of the machine.

FILLING PROJECTION

The projection symbolizes time. As time goes on and the lunch gets closer, the projected shape will fill up.

COLLECTION TRAY

Whenever the white tokens are removed from the wheel, they end up in the collection tray. This will pop out whenever another lunch is planned. The coins can be taken out of the tray one by one.

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PROJECTION OF PROFILE PICTURE

The profile image of the registered student is projected onto a white token during the process. Because of the image, the senior citizen can get an impression of what the student looks like.

THE WHEEL

The wheel first spins clockwise whenever a student signs up, this puts a white token into an open slot in the wheel. It symbolizes this student will be over for lunch.


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Xbox controller. Siemens NX, surface modeling, rendering

Siemens NX is an optional subject which can be chosen in the second master. My preference went to this optional subject because 3D modeling really interests me. This CAD software is very extensive and has more options than Solidworks. The assignment for this course was to model an animation figure or product. I chose to model a game controller. I used a combination of Sub D , surface and solid modeling. As bonus; I made some renders in Keyshot. Siemens NX is professional CAD software, which I also used for the master’s thesis.

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