DISTRICT 98
INDUSTRY LEADER
How’s the Josh? In conversation with
Supriya Paul Co-founder of Josh Talks
You are the co-founder of Josh Talks. How did your journey begin? As two twenty-something-year-olds, Shobhit & I shared a common frustration – we had so much untapped potential but didn’t have real role models to look up to. So, in college, while everyone around us was vying for a corporate job, or aspiring to become a doctor or an engineer, we were looking for someone who could share their story and inspire us to discover our true potential. When we spoke with other young people, we discovered the same issue and to address this gap, we formally launched Josh Talks in 2015 with the mission of unlocking the potential of Bharat's youth. Was the biggest disruption that the pandemic posed for you and how did you overcome it? For the initial weeks, we couldn’t shoot Talks at our studio and the inability to release new Talks led to a viewership decline.
Gradually, we started embracing a digital model and shifted our operations online. We improvised production processes and recorded content at our speakers’ homes, embracing a digital model and shifted our operations online. We improvised production processes and recorded content at our speakers’ homes, which turned out to be a zero-cost model with minimized efforts of traveling and set-up, with the same level of output. Over a couple of weeks, our channels started gaining traction and the performance was back on track. How has Josh Talks shaped you as a leader? I have transitioned from being involved in everything at work to being essential and have learnt the importance of delegating. The most important decision I now make as a leader is to allocate my time better - whether it’s for building our product or planning campaigns with our partners.
COMMUNICATE 98 | AUGUST 2021
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