Why Digital Marketing is important
Digital Marketing is one of the important tools a business uses to reach to a large number of audiences to promote its product and services. The success of a product is highly depending on how to introduce it to potential buyers. What methods you are going to use to make it look desirable? What features it possess? What are the benefits? Everything depends on how you market it. Good marketing can make or break it if uses the right way. Building a marketing strategy was very difficult in the past you have to do a lot of intensive research. Select the sector you are going to target for the product build plans what methods you are going to use to inform people about your product its benefits, price, features, deals, etc. You have to spend a lot of time just on marketing.
But, after the introduction of Digital Marketing in the early 2000s completely changes the way the marketing of products was done. Now more and more people are connecting to the digital world it's easy to market your products you don’t need to spend thousands of rupees just to inform about your product. It still takes a lot of efforts but compares to traditional marketing it's way more simple now. We have so many options we can use to market our products and convert them into customers.
Digital Marketing is just better as compared to marketing. Digital Marketing is way more accurate and effective as people use devices for internet instead of visiting shops. It is a non-linear marketing approach means it’s a two-way street you're telling people about your product and services in return you take their feedback about your product make a product according to it but in Marketing is a linear approach you make a product and try to sell it but spending heavy money in promotions.
Components of Digital Marketing 1. SEO 2. SMM 3. PPC 4. SMO 5. SEM 6. Content Writing 7. Email Marketing 8. Video Marketing
There are some of the elements of Digital Marketing we use to make your site appear on the top of search engines so more traffic arrives on your website