PARTY
ONLINERELEASE
| SPECIAL REPORT |
by Cyrene
Nothing can beat a great convention where you can meet your favorite authors and get autographs, photos and other keepsakes and stock up that to-be-read pile on your shelves. A marketing strategy that has been gaining steam is the online book release parties. These are great for people who can’t make a trip to a convention and you can do it from the comforts of your own home. Authors need advantages wherever they can get them in a very competitive market and these online parties can certainly generate buzz. Barnes & Noble even has a great article on how to throw a great online party: https://www. barnesandnoble.com/nookpressblog/how-to-throw-the-best-onlineparty-ever/ I’ve attended three online book launches in the last two months. The first one was for Suzan Tisdale’s The Bowie Bride Release Day Celebration in April.
thirty authors in attendance! Each author had about thirty minutes and they had giveaways, sneak peeks and a lot of them had Facebook Live videos. I met other readers and touched base with authors I already knew – a few had already been featured in Uncaged, and I met some new authors that I can’t wait to dig into. With this being an all day party, I jotted down the times I wanted to be sure I was there for, but ended up hanging out most of the day. I had a lot of fun, and even won a couple books. A fun part when evening rolled around, was a video by Victoria Vane that she posted right before she came online live in her time slot, called Victoria’s Dress Dilemma. The lady is naturally an entertainer and if you go to her Facebook page and scroll down, you can find the video, it is well worth the few minutes you’ll spend watching it. Not only is she a fantastic author, but the lady makes the most amazing dresses. Another author I met is Jillian Jacobs, who told me about the Writers on the River convention in Peoria, IL in July. Since this is a convention that is only about a three hour drive for me, my plans are to attend, barring any farm emergencies or catastrophes. You can find out more if you are in the Midwest and would like to go at their website: http://writersontheriver.weebly.com/ It’s definitely promising to be a good time. Another author I met and is also a Featured Author this month is K.C. Bateman. I won a copy of her new
This event was held on Facebook and went on all day long, and had
42 | UncagedBooks.com