wine BUSINESS NOTES
Moët & Chandon celebrates heritage in China with “Tribute to the Spirit of 1743”
M
oët & Chandon held a “Tribute to the Spirit of 1743” gala dinner in China. Hosted by Moët’s celebrity muse Scarlett Johansson, the exclusive event welcomed guests on the Peninsula Shanghai Roof Top Terrace overlooking the Bund, followed by an after-party at Bar Rouge, one of the city’s trendiest clubs. The Peninsula’s rooftop was specially crafted out of 15,000 sparkling champagne glasses, lining the terrace walls for the occasion. The “Tribute to the Spirit of 1743” celebrated Moët’s longtime heritage in China having first arrived in the country in 1843, a century after the Maison was founded. To salute the 100-year landmark, Moët featured a rare 100-year old wine, Grand Vintage 1911, to an array of international VIPs. “Moët’s 168-year history in China, a country with an exceptional heritage, is based on our shared values: firmly rooted in tradition yet innovatively forward thinking,” said Daniel Lalonde, President and CEO of Moët & Chandon. In Hong Kong, prior to the Shanghai dîner du siècle, Moët & Chandon auctioned off a luxurious coffret filled with bottles of the prestigious Grand Vintage 1911. Auctioned at US$100,000, the proceeds benefitted the Nature Conservancy, a local environmental initiative helping to protect nature and preserve wildlife. Moët’s champagne cork-shaped hot air balloon, the Spirit of 1743, also took part in the event as part of its world tour when it visited Beijing and the Great Wall of China in early September.
56 cyprusgourmet.com
Moët Ambassador Scarlett Johansson brings glamorous touch to Shanghai gala dinner