USER RESEARCH With our current findings, it lead to wonder — who are the users of these subscription and crowdsourcing sites? To access these users preferences, characteristics and attitudes towards using these types of sites we created a Survey to screen out primary users of subscription sites to conduct User Interviews with.
SURVEY
Of the 39 participants who took our survey, most of them told us that they are more likely to look into a project or subscription if it was shared by their friends because they are trustworthy
USER INTERVIEWS
We learned from backers that by establishing a trustworthy content, they are more convinced to look into the project and eventually back it.
TA K E AWAY From the user interviews, we created 3 Personas and 2 User Journeys for the creator and the backer to create a realistic representation of our key audience segments for reference.
PERSONAS
We went back to our data collected from our survey, interviews and usability tests and picked out key points to give to our 3 personas. They will be our reliable and realistic representation of our key audience segments for reference.
USER JOURNEY & SCENARIOS
We created a user journey for Betty the Backer and a user journey for Kevin the Creator to illustrate their flow as they accomplished their own tasks.
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