MKT 571 Entire Class (MKT571 Marketing)
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MKT 571 Week 1 Individual Assignment - Classic Airlines and Marketing http://allmytutorials.com/?p=4711
Individual Assignment: Classic Airlines and Marketing •
Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture.
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Write a 350- to 700-word paper explaining some of the marketing concepts found in this week’s readings, and how they can be related to the context of the scenario. Include citations and references where appropriate.
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Format your paper consistent with APA guidelines.
MKT 571 Week 1 Individual Assignment - Company Marketing Strategy - AT&T http://allmytutorials.com/?p=4715 MKT 571 Week 1 Summary MKT 571 Week 1 DQs 1,2
MKT 571 Week 2 Team Assignment - Kudler Fine Foods Product Offering http://allmytutorials.com/?p=4719
Learning Team Assignment: Product Offering
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Perform a product launch as a team (see pp. 61-67 (Ch. 2) of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in Week Six. You should not wait until the final week to finish the full assignment. For this week’s assignment, you can keep your research brief. For the Week Six assignment, however, detailed research is expected.
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Select a home country other than the United States, and choose an organization for which one of your team members works. If you prefer, you may use Kudler Fine Foods.
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Write a 700- to 1,050-word paper explaining the following: o o o o o o o
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Market needs Market growth A brief SWOT Analysis Competition Product offering/product definition Product identification Justification for choice of product
Format your paper consistent with APA guidelines.
MKT 571 Week 2 Team Assignment - Marketing Phase I - GPS Hedge Trimmers http://allmytutorials.com/?p=4723
MKT 571 Week 2 Summary MKT 571 Week 2 DQs 1,2
MKT 571 Week 3 Individual Assignment - Case Study - Starbucks Coffee http://allmytutorials.com/?p=4727
MKT 571 Week 3 Individual Assignment - Classic Airlines Marketing Solution http://allmytutorials.com/?p=4731
Individual Assignment: Classic Airlines Marketing Solution •
Use a problem-solving model to solve Classic Airline’s marketing problem located on your student web page. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.
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Consider the internal and external pressures contributing to Classic Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.
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Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.
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Format your paper consistent with APA guidelines.
MKT 571 Week 3 Summary MKT 571 Week 3 DQs 1,2
MKT 571 Week 4 Team Assignment - Classic Airline Channel and Pricing Strategy http://allmytutorials.com/?p=4735
Learning Team Assignment: Channel and Pricing Strategies • • •
Select a second country as the international market for your product. Your home country was selected in Week Two. Develop channel and pricing strategies for your product launch, and include both your domestic and international markets. Write a 1,400- to 1,750-word paper completing the following: o
Justify your choice of international market. The justification should employ specific data from research conducted. • •
What is the sustainability of the market? What are the factors that influence your selected market? o o o o
o o
Trends Size of market Growth rate Profitability
Select an appropriate channel strategy for both your domestic and international markets, and justify your selection. Include pricing strategies for entering both the domestic and international markets.
o
Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors: •
Government, political, or governing bodies o o o
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Economic o o
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o
What are the key innovations and technologies available to the organization? How might changing technologies be used to the organization’s advantage?
Social and demographic o o o
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What is the role of interest rates, exchange rates, and monetary or fiscal policies? How might the organization use these factors to avoid to risk?
Innovation and technology o
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Who are the major legal entities? How might they influence organizational choices? What are the risk factors?
How might cultural diversity be used to add value to the organization? What skills might organizations need to implement the strategy? What are the costs involved in acquiring those skills?
Format your paper consistent with APA guidelines.
MKT 571 Week 4 Team Assignment - Marketing Phase II - GPS Hedge Trimmers http://allmytutorials.com/?p=4739
MKT 571 Week 4 Summary MKT 571 Week 4 DQs 1,2
MKT 571 Week 5 Team Assignment - Communication Plan http://allmytutorials.com/?p=4743
Learning Team Assignment: Communications Plan • •
Develop a communications plan for your product launch, including both your domestic and international markets. Write a 700- to 1,050-word paper addressing the following: o o o o
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Evaluate factors involved in developing and managing an effective marketing communications plan for the new product. Evaluate advertising and promotion programs for the new product. Evaluate the technology trends available to help you market the product. Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the differences.
Format your paper consistent with APA guidelines.
MKT 571 Week 5 Team Assignment - Team Marketing Plan Phase III - GPS Hedge Trimmers http://allmytutorials.com/?p=4747
MKT 571 Week 5 Summary MKT 571 Week 5 DQs 1,2
MKT 571 Week 6 Team Assignment - Product Launch Plan http://allmytutorials.com/?p=4752
Learning Team Assignment: Product Launch Plan • •
Develop a product launch plan for two markets (domestic and international). Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan: o o o o o o o o
Product description Product positioning Targeting Market needs Market potential and market growth Company SWOT analysis (include analysis from both countries chosen) The competition Marketing objectives and marketing strategy
o o o o o •
Pricing Marketing communication (including public relations) Distribution strategy (domestic and international market entry) Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years) Marketing research conducted for the plan
Format your paper consistent with APA guidelines.
MKT 571 Week 6 Team Assignment - Final Marketing Plan - GPS Hedge Trimmers paper and presentation http://allmytutorials.com/?p=4756
MKT 571 Week 6 Summary
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