ONE DAY, ONE ROAD, ONE CHALLENGE
UCI VELOTHON MAJORS
A NEW & UNIQUE CONCEPT IN CYCLING
Premium cycling events in iconic cities around the world - that's the new label 'UCI Velothon Majors', introduced by the International Cycling Union (UCI). The concept enables cycling enthusiasts to participate in a top-class UCI calendar event by riding on the same day and on the same race course like UCI ProTeams. The aim is to establish long-lasting, annual events that grow in size and importance year by year. Besides numerous positive effects for host cities, UCI Velothon Majors targets to promote cycling globally and to enhance travel activities among event destinations. Upsolut has been awarded to be the executing sports enterprise for the implementation of the 'UCI Velothon Majors'-label and the selection of qualified host cities and partner organisers.
UCI VELOTHON MAJORS
1. P OTE N TI AL OF UP TO 20,000 PA RTIC IPANT S
2. TOP-C LA S S UC I C A LENDA R R AC E
CHAIN LINKS OF A PERFECT SPORTS WEEKEND
EXCLUSIVE CIRCLE OF MAX. 8 EVENTS
Elite Race
&WFOU 7JMMBHF
t 6Q UP SJEFST t 4JOHMF SBDF BQQSPY LN
t o FYIJCJUPST t 4UBHF FOUFSUBJONFOU t 7BSJPVT TJEF BDUJWJUJFT t 1VCMJD SFHJTUSBUJPO DFSFNPOZ PG FMJUF SJEFST t "XBSE DFSFNPOJFT t .FEJB 7*1 BSFBT
5IF 6$* 7FMPUIPO .BKPST JT OPU BOPUIFS TFSJFT JO DZDMJOH JU JT NVDI NPSF *UT NBJO PCKFDUJWF JT UP DSFBUF CSBOE BGGJMJBUJPO JO UIF GPSN PG BO JOUFMMFDUVBM KPJOU WFOUVSF PG NBKPS DJUJFT IJHIMZ SBOLFE GFEFSBUJPOT BOE UPQ MFWFM PSHBOJTFST 5IF WJTJPO JT B CSBOE UIBU TUBOET GPS UIF CFTU NPTU QBTTJPOBUF DZDMJOH FWFOUT BU UIF HSFBUFTU QMBDFT JO UIF XPSME
.BTT 1BSUJDJQBOU 3BDFT
t o SJEFST t 5XP EJTUBODF PQUJPOT BQQSPY LN LN
t ,JET SBDFT
3. C YCLE ICON IC C ITIES WORL DWID E
4.
C YC L IN G F ESTI VA L A N D B I K E EXP O
BRAND DEVELOPMENT
BENEFITS FOR HOST CITIES
6$* 7FMPUIPO .BKPST IBT BMSFBEZ TUBSUFE XJUI JUT GJSTU FWFOU JO #FSMJO BDUJWBUJOH PWFS QBSUJDJQBOUT GSPN TDSBUDI XJMM TFF UIF MBVODI PG B GVSUIFS 7FMPUIPO FWFOU *O UIF TVCTFRVFOU ZFBST POF UP UXP FWFOUT XJMM CF JODPSQPSBUFE BOOVBMMZ UP TIBQF UIF NVUVBM CSBOE 6OUJM 6$* 7FMPUIPO .BKPST XJMM DPOTJTU PG BO FYDMVTJWF DJSDMF PG FWFOUT XPSMEXJEF
#JH TQPSU FWFOUT BDIJFWF IVHF JNQBDUT o B 6$* 7FMPUIPO .BKPST FWFOU JT OP FYDFQUJPO t &DPOPNJD JNQBDU t 4PDJBM JNQBDU t .FEJB JNQBDU t 3FQVUBUJPO BT TQPSU DJUZ t 4VTUBJOBCMF FWFOU t &YDMVTJWJUZ
UCI VELOTHON MAJORS
POTENTIAL DEVELOPMENT OF PARTICIPATION
SINGLE VELOTHON EVENT
VELOTHON EVENTS IN TOTAL
100.000 100.000
75.000
70.000
TRAVEL ACTIVITIES AMONG VELOTHON EVENTS
50.000
50.000
35.000 25.000 25.000
6.000
11.500
8.500
13.500
13.500
0 YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5
YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5
EVENT DELIVERY MODEL
5IF JNQMFNFOUBUJPO PG 6$* 7F MPUIPO .BKPST FWFOUT JO CJH DJUJFT SFRVJSFT B NBYJNVN PG LOPX IPX *O PSEFS UP BDIJFWF KPJOU PCKFDUJWFT PG BMM QBSUOFST JOWPMWFE WBSJPVT PSHBOJTBUJPOBM NPEFMT BSF QPTTJ CMF DVTUPNJTFE BDDPSEJOH UP MPDBM DPOEJUJPOT
INTERNATIONAL CYCLING UNION (UCI)
VELOTHON ORGANISERS CONSORTIUM
ELITE RACE RULES AND SANCTIONING
EVENT STANDARDS AND ADVICE
LOCAL ORGANISING COMMITTEE (LOC)
HOST CITY ALLOCATION OF EVENT ORGANISATION RESPONSIBILITIES AMONG NETWORK OF SPECIALISED PARTNERS
NATIONAL FEDERATION
LOCAL EVENT ORGANISER
EVENT CONSULTANT
CONTACT DR. MICHAEL HINZ CHIEF EXECUTIVE OFFICER T +49 40 881800-10 MICHAEL.HINZ@UPSOLUT.DE KAI RAPP VICE PRESIDENT INTERNATIONAL EVENTS T +49 40 881800-10 KAI.RAPP@UPSOLUT.DE UPSOLUT SPORTS FRIESENWEG 7 22763 HAMBURG GERMANY WWW.VELOTHON-MAJORS.COM