23 minute read
CyberHome
Enhance digital capabilities and strengthen Vietnamese families’ connection
CyberHome is a solution for Families, providing educational content about digital competence enhancement via the diversity of formats with the flexible combination between education and entertainment with the aim to assist Vietnamese Families to get ready in the digital transformation era.
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What makes CyberHome different?
OUR IMPACT
We are pioneering in building content, giving knowledge about digital competence improvement to the Family which aligns with the current digital trend in Vietnam and worldwide; The educational content is developed from a combination of the perspectives of modern young people and experts in the fields of parenting and cybersecurity; Product forms are diversified and flexibly combined educational and entertainment factors to transmit knowledge in an interesting and receptive way to family members.
100+
Parents and Children participated
OUR ACTIVITIES
CyberHome is the leading pioneer in providing basic digital knowledge and skills to help millions of Vietnamese families adapt to the changes of the digital transformation era as well as utilize technology to connect families in a modern and civilized way. We realize that, nowadays, Vietnamese families are facing several risks stemming from the explosion of technology without knowing how to use the Internet safely. With that in mind, CyberHome strives to:
Build tools, learning materials and interactive spaces to equip families with basic knowledge about digital competence and optimize the use of the Internet.
Orient civilized parenting in the digital transformation era to erase the generation gap between
Parents and Children, serving as a foundation for connection, protection and companionship with Children in cyberspace.
In order to make a great impact on the community, especially Parents and teachers - who have a significant and direct influence on the development of Children, CyberHome deploys our solutions with a variety form of products, including:
Training workshop for teachers: Equip digital competence and online child protection methods to help teachers accompany students in the 4.0 era;
Conference for Parents: Organize educational activities for Parents on Internet safety and support them to protect and sympathize with their Children in modern society; Educational gift box: Provide educational products that are harmoniously combined with entertaining elements aimed at students from elementary school to high school with a view to enhancing Children s necessary digital competence and self-oriented skills in the future. In addition, this will also be an effective tool to help family members get closer through interesting interactive activities.
22 BRAND UPDATE
the journey of 2 years
1
Only focusing on raising awareness and enhancing skills on Internet safety for Children is not enough. Along with being educated to recognize, avoid and cope with cyber threats, Children also need to be equipped with various digital skills to actively engage in the future learning and working opportunities of the digital economy and digital society.
After 2 years actively working on protecting and supporting Children in cyberspace, CyberKid has made impact on 49,351 Children in over 20 Vietnamese cities and provinces. During this time, we realized the following problems: Besides Children under 16 years old, Vietnamese Young Adults, who are the future workforce, need to be protected in cyberspace and equipped with digital competence.
Finally, CyberKid’s mission needs to be more aligned and relevant to the National Digital Citizen and Digital Workforce Development Programs and the UN’s 17 Sustainable Development Goals.
Entering into the 3rd year of operation, CyberKid decided to conduct 3 main changes to solve these problems, including: Expanding our solutions’ beneficiaries from Children under 16 years old to Children and Young Adults under 23 years old;
Researching and developing new curricula on digital competence for Vietnamese Children and Young Adults, along with continuing to deliver Internet safety knowledge to these populations;
Ensuring that all future CyberKid activities are relevant to and aligned with the National Digital Citizen and Digital Workforce Development objectives and 17 UN’s Sustainable Development Goals (SDGs). To be more specific, we focus on SDG 4 on Quality Education and SDG 8 on Decent Work and Economic Growth. We believe that when young people are equipped with the necessary digital skills, they can take advantage of Internet and technology in general to learn and enhance their creativity anywhere at any time, therefore meeting the requirements of the digital economy and society, which ensures that no one is left behind.
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cyberkid... S A H ! N UP OW R G
In addition to marketing activities to the community about brand update and the keyword "Digital Competence", CyberKid pays attention to the internal transmission and training to the current members. In particular, Talent Management Department conducted a variety of internal communication activities to raise members’ awareness about brand update and organized a Training Camp to provide over 100 members in both branches with the first digital skills. The Training Camp offered some different sessions including: How to Become a Data-Master, Detox your digital life, How to become a productive superman, and How to actualize virtual communication. Therefore, our members can accumulate sufficient knowledge as well as skills to get ready for organizational change.
Training and improving members' awareness about brand update and digital competence
One of the main activities of CyberKid brand update strategy is conducting researches and developing educational content on digital competence for Children and Young Adults. For CyberKid, the educational content should be entirely created by the Vietnamese and for the Vietnamese. In 0 , CyberKid identified that the majority of Vietnamese youth had not been properly introduced to and acquired comprehensive educational content on digital competence, which had broadened the gap between the employment requirements of the digital economy and society, and execution ability of the labor force. Hence, Research and Development Department from CyberKid has been carrying out number of activities with the goal of improving young people's digital capabilities so that they can adapt to the changing demands of the country, including Conducting in-depth study on the existing state of digital competence among Vietnamese Children and
Young Adults using digital competence framework created and implemented in other countries Building digital competence content suitable for Vietnamese students. To be more specific, educational materials will be prepared to be fulfilled with appropriate knowledge and skills related to digital competence and produced on the basis of educational stages and geography of the teaching region.
REMARKABLE marketing campaigns
CyberKid has conducted a series of communication activities to announce the update of our organization, as well as raise public awareness about the importance of equipping Vietnamese Children and Young Adults with digital competence. Specifically, the series of activities consists of 3 main events: 1) #GrowwithCyberKid content series; ) 03 webinars about enhancing digital competence; 3) Brand update press conference. At the end of the campaign, CyberKid has achieved outstanding figures, following: 900
Attendants
233,710
Views on Facebook
158,904
Reaches on Facebook
20 90
CONTENT SERIES
Our team implemented a new topic called #GrowthwithCyberKid for Children and Young Adults with the purpose of equipping them with effective learning and self-development approaches via digital competence application. In particular, CyberKid invited 11 guests, who have excellent academic backgrounds or are experts in their field, to share their application of digital competence in real life. Receiving positive responses from the young, CyberKid is increasingly determined to deliver more valuable content in the future.
Webinar 01: Personal branding in digital era
Webinar 02: Optimizing digital platform in freelancing job research
Webinar 03: Digital Footprint: Control Your Online ActivitiesRS KE A PE S T S GUE
WEBINAR SERIES
Ms. Adele Doan
Sales Manager at JobHopin - the first company in Vietnam providing recruitment services using artificial intelligence (AI); Blog owner and podcast creator of "Adele Doan" Channel on Spotify; Co-Founder of TechScene - a non-profit organization for IT professionals. MR. Sun Hung
Head of Design at ViiVue Design Agency, Lecturer at DAS (Design Anthropology School - a Graphic Design Teaching Center); Collaborated with several large worldwide corporations such as RMIT, Fossil Group, Unilever, HSBC, Romano, etc. MR. HIEU PC Ms. Yen Nguyen-Hai
Chief Human Resource Officer at OpenCommerce Group - a leading technology company that provides ecommerce solutions.
MR. PHILIP HUNG CAO
Zero Trust Strategist and Technology Solutions Architect with 21 years of ICT/ Cybersecurity experience in various fields and positions; Collaborator, educator, and numerous prestigious certifications holder.
Cybersecurity Expert at the National Cybersecurity Center of Vietnam, Founder of Chongluadao.vn - a non-profit organization protecting Internet users from fake websites containing malicious code and negative content. "Your digital footprint is recorded each time you access the Internet. Even using incognito tabs does not guarantee the privacy of your information. Websites that you accessed through incognito tabs may still record your email and IP address. It can only clear data and cookies when you log out."
25 CyberKid Vietnam's Brand Update Announcement
With the goal of informing partners about the organization's transition and publicly introducing the concept and value of digital competence to Young Adults, on December 14th, 2022, CyberKid welcomed over 20 news agencies and more than 500 attendees to the CyberKid Brand Update Announcement. The event was divided into two main parts: Part 1: Brand update ceremony Part 2: Talk show "The role of digital competence in the self-development of Young Adults," with the purpose of raising their awareness on developing digital skills.
Representing CyberKid, Ms. Luu Thuy Anh - Master of Positive Psychology, CyberKid Vietnam's cofounder shared in the press conference as follows: "CyberKid will focus on fulfilling the mission of inspiring a responsible, talented, and healthy generation of digital citizens to take ownership of their future and devote themselves to the society. Simultaneously, CyberKid strives to raise awareness and provide essential cyber safety skills, as well as prepare Children with digital competencies and ensure digital readiness for Children and Young Adults. At the same time, CyberKid also changed our brand identity by launching a new logo to reflect our new development orientation.
The new logo has a youthful, dynamic, and groundbreaking nuance with three primary changes: the winking expression indicates the human aspect in tandem with technological advancement, the "intermittent" design represents CyberKid's attitude of eagerness to learn new things and improve. Furthermore, the letter C on the left and the wink symbol indicating the letter K in "CyberKid'' are craftily combined. The new logo aims to convey the lively and youthful energy of CyberKid's target audience and members, children and young adults. The talk show "The role of digital competence in self-development of Young Adults" follows the first segment of the Brand update ceremony. The talk show took place with the attendance of Ms. Linh Thuy Nguyen-Phan, Founder of Nguoc social organization, Mr. Hoang Nguyen-Trong, Employer Branding Director Solutions at The Trainee Club, and Ms. Ha Chu, Founder of Cooked - a provider of advanced Marketing and Business Development courses, and over 500 online attendants. The brand update ceremony marked the CyberKid evolution from an organization focused on Internet safety for Children in cyberspace to one that equips Children and Young Adults with digital competence. We hope to continue receiving Young Adults' support and to be a trustworthy companion of Vietnamese Youth on their journey to become talented digital citizens in the future.
Old logo New logo
media
The year 2022 of CyberKid ended with remarkable success in media activities. In total, we reached over 500,000 Children and Young Adults and gained more than 24,000 followers on our Facebook fanpage. We also organized numerous media events and campaigns on social platforms. The Brand Update Campaign was the highlight among our activities, marking the maturity of CyberKid as well as changing our focus from Internet Safety to the Digital Competence field. Not only did we try to improve the quality of our contents, but we also strove to spread CyberKid's message to the community through social media, national TV channels, newspapers, and influencers. Through our communication activities in 2022, we received impressive figures and reactions from our target audience, which greatly motivated us to constantly upgrade our content’s quality in the upcoming year.
HIGHLIGHTS OF THE YEAR 2 80
News broadcasts on VTV1 Digital news
6
Seminars
6
Events
5,000
Participants
520,000
Reaches on Facebook
HIGHLIGHTS OF THE YEAR
CyberKid Vietnam appeared on VTV1 News Program with the topic of cultural behavior in cyberspace CyberKid Vietnam's activities were broadcasted on the "Cultural stories: Criticism on social network" program on August 25th and 23h News Program of VTV1 channel, national television broadcaster of Vietnam, on August 27th, with the aim to improve online cultural behaviors and data collection skills for Children according to the decision of the Prime Minister. These programs not only provided a variety of practical information for Children and Young Adults but also assisted in spreading CyberKid's image and solutions to society, bringing the organization closer to the goal of inspiring a generation of talented, responsible, and healthy digital citizens in the digital transformation era.
CyberKid Fanpage received a blue verification badge on Facebook On August 18th, 2022, CyberKid Vietnam Facebook fanpage was officially verified by Meta Platforms. The blue verification badge is a great encouragement for the our Marketing Team to continue developing, generating valuable content for our followers, and establishing the CyberKid Vietnam Fanpage as an informative and reliable platform for Children and Young Adults.
CyberKid Vietnam organized an online webinar Cyber bystander: Who am I on the online violence boundaries?” On May 21st, 2022, CyberKid Vietnam hosted an online webinar titled "Cyber bystander: Who am I on the online violence boundaries?" with the participation of Associate Professor, Dr. Bui Thi Hong Thai Lecturer in Counseling Psychology and Ms. Suong Mai Editor. The webinar aimed at providing an overview to Children in grades 7 to 10 about the character Cyber bystander”, who is an easy target of cyberbullies. It drew over 250 Children and young people aged 13 to 20 to participate and discuss, with media support from numerous social media personalities. *According to UNICEF, a cyber-bystander, also known as a cyberbullying bystander, is someone who sees or witnesses others' threats, harassment, or intentional harm over the internet.
CyberKid Vietnam accompanied the program “Green Summer Volunteer Campaign 2022” organized by the Communist Youth Union of Ministry of Information and Communications On June 18th and 19th 2022, CyberKid Vietnam accompanied the Ministry of Information and Communications in collaboration with the Communist Youth Union of the Department of Information and Communications of Yen Bai to organize "Green Summer Volunteer Campaign 2022”. Our CyberKid team launched a "Safety in Cyberspace" class at Phan Thanh Secondary School in Luc Yen, Yen Bai, with the goal of teaching students skills to use digital devices safely and healthily.
CYBER KID IN HO CHI MINH CITY
The establishment of the CyberKid office in Ho Chi Minh City is one of the most three important strategies in our three-year plan 2020 - 2023. In July of 2022, the CyberKid branch in Ho Chi Minh City was officially launched with the first 3 members of Board of Executives who are highly eager to contribute their talents to the benefits of society. After 5 months, the new office is currently operating with 20 members studying at prestige domestic universities such as Foreign Trade University, University of Law, University of Social Sciences and Humanities, University of Science and Technology, Fulbright University Vietnam, and others in Ho Chi Minh National University, etc. Our first step and growth journey
CyberSchool is the first solution to be implemented in Ho Chi Minh City. After 6 months, despite countless difficulties, CyberSchool successfully implemented “Internet Safety” classes in 7 Schools and 7 Orphanages, approaching 3,274 Children in Ho Chi Minh City and An Giang Province. At the beginning of 2023, we will introduce the second solution of CyberKid at the Southern branch: the educational and entertaining gift boxes CyberHome, which aims to enhance digital competencies and strengthen Vietnamese families' connections in digital transformation era. We ensure that all activities will follow the organization’s orientation and 5 core values include: Knowledge - Kindness - Courage - Ownership - Collaboration.
CYBERKID VIETNAM
Our commitment Building the branch’s culture according to CyberKid’s 5 values Creating a dynamic and professional environment and ensuring 100% of members gain practical e perience and valuable self-development opportunities ccompanying CyberKid in Ha oi branch, we effectively convey the organization's message and solutions to chools, Parents, Young dults, and Children.
KID IN HO CHI MINH CITY
“CyberKid has brought many opportunities for me to learn and experience, as well as has given me the courage to step out of my comfort zone. My team members at CyberSchool always stand by me whenever I encounter difficulties and give me constructive feedback for my mistakes. Also, I am really happy and delighted to work with the local volunteers to deliver “Internet Safety” classes to many Children in Ho Chi Minh City.” Ngoc Minh Do-Hoang, Project Management Executive, CyberSchool Department in Ho Chi Minh City
“In December 2022, I had the chance to work with members of Ho Chi Minh branch at TechFest 2022 organized in Binh Duong. During the 3-day event, I can see how professional and friendly they are. I have confidence that our team in Ho Chi Minh City can spread CyberKid impacts to more Children and Young Adults in Vietnam and will soon have significant development in the future. I wish that CyberKid's branch team in Ho Chi Minh City would achieve great success in the coming new year 2023.” Anh Luu-Thuy, Co-founder of CyberKid
“After 3 months of working with members in CyberKid Ho Chi Minh branch, I was amazed by the diverse personalities and culture of the branch. They are very energetic, enthusiastic, eager to learn, and willing to collaborate. The spirit of members in Ho Chi Minh branch impressed me, and I felt delighted to work with them.” Trang Nguyen-Mai, Head of CyberSchool and CyberHotline in Ha Noi
Distinguished talent development programs
Following the success of 2021, CyberKid has continued to focus on talent development activities in 2022, with the goal of becoming a high-quality human resource incubator for the Vietnamese government, businesses, and respected nongovernmental and non-profit organizations. Embracing the “Knowledge” value in the 5 values of CyberKid, we hope for our members to accumulate crucial knowledge, professional skills, as well as diverse experiences to pursue their careers in the future. Specifically, learning from big corporations, we quarterly organize internal training sessions with different scales and topics, from organizational training with basic knowledge to department training with specialized skills. Furthermore, one-toone counseling and personal training sessions are also available occasionally according to members’ requests. All members can schedule a consultation with the Managers or Head of their department for timely support. As 2022 comes to an end, CyberKid has one more year to be proud of our generations of members, as well as to appreciate their significant contributions to the organization’s development. They are the alumni who have become talented employees and interns in prestige enterprises. They are also our current members who are dedicating themselves day and night to the community, all the while receiving outstanding prizes and scholarships as university students.
MEMBERSHIP insight
Members’ satisfaction and engagement rate in 2022 Members’ retention rate after the first quarter of term 22.23
90.9%
Other Universities UNIVERSITy
National Economics University Hanoi Law University
Academy of Finance
Diplomatic Academy of Vietnam Foreign Trade University
Total number of CyberKid members from 2020 to now: 211 GENDER
Male
Female Between 21 - 23 % AGE
Above 23 %
Below 20 %
Distinguished talent development programs
Thu Ha Nguyen-Thi, Co-founder, Research & Development Director
The Vingroup Science & Technology Scholarship Program For erseas Study for Master’s and Doctoral Degrees For Academic
Years 2023-2024 and 2024-202 International Achie ement Scholarship, Portland State Uni ersity, the US (2020-2022 Schnitzer Art & Design Scholarship, School of Arts, Portland State Uni ersity, the US (2021-2022 International Student Retention Scholarship (2021-2022 Dean's list, Portland State Uni ersity, the US (Fall 2020, Fall 2021 President's List, Portland State Uni ersity, the US (Spring 2021)
Le Thu Truong-Nguyen, Head of Talent Management & Partnership Development in Ho Chi Minh City
A-class scholarship in 2022 with 3.85 GP Student of 5 merits at the Uni ersity of Economics and Law, Vietnam ational Uni ersity, Ho Chi Minh Cit Students with good achie ement in the Green Summer Volunteer Campaign of the Uni ersity of Economics and Law 202 Awarded the title " utstanding Ho Chi Minh City's Youth in following Uncle Ho's teachings" in 2022
Anh Nguyen-Nhat, Legality Manager
Participated in writing articles at the Scientific Conference of Law students 21.22, organized by the Faculty of Law - Foreign Trade
Uni ersity 1st prize of SPIRIT F LAWS competition 2021, held by Faculty of Law - Banking Academ Top 6 projects in Vietnam “#MySummerStartup” competitio Top 5 best projects in Students and Youth illage, TechFest 2021
Ha Thu Nguyen-Thi, Vice Head of Marketing
Winner of IC Master competition 2022, held by Faculty of International Communications, Diplomatic Academy of Vietnam
Khang Truong-Minh, Project Management Executive of CyberSchool in Ho Chi Minh City
Full scholarship of Uni ersity of Economics, Ho Chi Minh City
CYBERKID ALUMNI
Hoang Khong-Duc, Project Management Executive of CyberSchool in Hanoi
A-class scholarship in 2022 with 3.71 GPA, Foreign Trade Uni ersity
Thu Phan-Anh, Project Management Executive of CyberSchool in Ho Chi Minh City
Student of 5 merits at the Uni ersity of Economics and Law, Vietnam ational Uni ersity, Ho Chi Minh City
Phuong Lan Nguyen-Thi , Alumni of Research & Development Department
1st Runner-up Medical Techno ation Startup competition in Techfest 2022 Top 3 Young Social Entrepreneurs Contest 202 Top 5 at the Forum for Grassroots Inno ators in Southeast Asia - India 202 Full Scholarship for ational Uni ersity of Singapore US Summer Program in Entrepreneurship in 202 4-year direct admission scholarship to International School - Vietnam ational Uni ersit Scholarship of the itori Scholarship Foundation, Japan for the academic year 2022 - 202 Full scholarship to participate in online cultural exchange program at gee Ann Polytechnic, Singapor Full scholarship to participate in the cultural exchange program and sustainable entrepreneurship "#Con erge 2022 - LatinAmerica" of the Uni ersity of Social Sciences Singapore, SUSS Duc Do-Minh, Alumni of Partnership Development Department
1st Runner-up in 2021 Start-up with Kawai competitio 2nd Runner-up in 2021 Leadership Talent competitio Management Trainee at Central Retail Vietnam Khang Chu-Manh, Alumni of CyberClass Department
Penetrate Tester Intern at Viettel Cyber Security
OUR PARTNER
Meta Platforms, Inc. PwC Vietnam Ltd. Palo Alto Networks, Inc. VNG Corporation Young IT Technology and Human Resource Development Co., Ltd.
Vietnam Airlines
Vietnam Psycho – Pedagogical Association Vietnamese Security Network Jsc. CyberJutsu Jsc.
CYBERKID VIETNAM
CyberKid collaborated with the Ministry of Information and Communications, the Department of Education and Training of Hau Giang province, and PwC Vietnam to launch the “New world. New skills” program. “New world. New skills” program is a global initiative by PwC global network that aims to help millions of people around the world improve their understanding, skills and knowledge for the digital world, thereby bridging the digital gap. In Vietnam, this is the first time that “New world. New skills” has been organized to raise information security awareness for teachers, as well as provide them with technology access to promote upskilling opportunities. As a province that always focuses on fostering and improving digital skills for local teachers in particular and the local workforce in general, Hau Giang has become the pioneer to cooperate with PwC Vietnam and CyberKid to implement the initiative. This program includes 02 main activities: 1) Training session about “Enhancing online teaching skills and security awareness” for 50 high school teachers; 2) Computer donation ceremony to local schools.
33 CyberKid collaborated with Meta Platforms, Inc. and Vietnam Internet Association (VIA) to organize Safety Café Vietnam. From October 07 to October 09, 2022, Meta Platforms, CyberKid Vietnam, and Vietnam Internet Association (VIA) organized Safety Café Vietnam at Hanoi. This event aimed at enhancing Internet safety awareness and essential skills for Internet users, especially young people, which incentivized users’ creativity in the digital environment and utilized cyberspace in a safe and effective way. The Safety Café Vietnam’s launching event attracted the participation of more than 50 media guests and 100 students from 4 secondary schools in Ha Noi. During the 3-day event, CyberKid successfully held 5 Internet Safety workshops and received positive feedback from 1, 00 participants.
CyberKid Vietnam became a Co-head of Cyber Security Technology Village at Techfest Vietnam 2022 Techfest is the biggest annual event for innovative start-ups in Vietnam, guided by the Ministry of Science and Technology of Vietnam, The Ministry of Diplomacy of Vietnam, and organized by The National Agency for Technology Entrepreneurship and Commercialization Development (NATECH). In 2022, CyberKid Vietnam was selected to become the Co-head of Cyber Security Village, in collaboration with Vietnamese Security Network J.S.C and Nessar Vietnam Technologies J.S.C to organize a variety of activities, aiming at building up human, technological, social resources and creating motivation for sustainable development of Vietnam's Information Security ecosystem.
30/08/2022 Cyber Security Village successfully organized “Cyber Security Training in Vietnam” conference with the participation of 200 undergraduate students. Through this event, participants had the chance to learn about the Cyber Security Industry in Vietnam and career paths to enter this industry.
The Village successfully held the "IT Outsourcing and Upcoming” conference with the participation of more than 50 leading managers and experts in the information security industry in Vietnam.
28/09/2022 CyberKid set up an information booth at the National Innovation and Entrepreneurship Festival (Techfest Vietnam). It took place in Binh Duong Province and attracted more than 200 participants including enterprises, news agencies, education and technology enthusiasts. Especially, on December 02, 2022, Ms.
Anh Luu Thuy Co founder of CyberKid Vietnam delivered a speech titled “Developing a talented and responsible digital citizens generation” at the "Cyber security in Vietnam A billionaire industry" conference organized by Cybersecurity Technology Village. 02/12/2022 - 04/12/2022
By the end of 2023, CyberKid aims to successfully educate 5 million Vietnamese Children and Young Adults to be able to recognize and protect themselves from 7 cyber threats. In addition, we strive to:
Become the leading organization in protecting Children in cyberspace.
Expand CyberKid network with offices in Da Nang and Ho Chi Minh City.
Approach and provide solutions to Children of ethnic minorities and Children in remote areas.
* According to CyberKid Vietnam, 07 cyber threats include: 1) Internet fraud; 2) Identity theft; 3) Sexual abuse; 4) Human trafficking; 5) Game addiction; 6) Access to prohibited content; 7) Cyberbullying.
cyberkid vietnam
CONTACT INFORMATION
Email: partnership@cyberkid.vn Facebook: CyberKid Vietnam Website: cyberkid.vn Address: 4th Floor, No. 87, Vuong Thua Vu Street, Khuong Mai Ward, Thanh Xuan District, Ha Noi, Vietnam
CyberKid Vietnam Social Joint Stock Comapny
Email: partnership@cyberkid.vn Facebook: CyberKid Vietnam LinkedIn: CyberKid Vietnam
