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Dear Ad Fed Members and Friends, This year we’re celebrating another exciting year for our organization at the 41st Annual Erie ADDY Awards. The competition started out years ago as the Roosters, and then eventually transitioned to the ADDYs, but it’s always had one purpose: To recognize excellence in advertising in the Erie area. And excellence is what we continue to see from year to year. Congratulations to all of this year’s winners. And thanks for keeping Erie’s advertising industry as strong as it was four plus decades ago. Keep the fantastic work coming. Cheers, Brian Amick President, AFNWPA

Best of Show


Brian Amick Werkbot

Experience Edinboro TV

Past President

Regional/National TV, Single Spot

Jennifer Duda PSU - Behrend

PAPA Advertising


Michelle Ellia Mercyhurst - PAC Co-Vice

Jim Welle Fox 66

judges choice


Kevin May

Schultz Super Store Secretary

Rayche Adiutori Linear


Mike Estrich

Decision Associates MeMbers:

Jane Roche MFG

TonI Malena PAPA

Jeff McCullor GoErie

Eric Brotherson Erie FCU

Mike Arnold McCarty

Edinboro University Annual Report PAPA Advertising

route 1a advertising

george mead award Jim Kraut

Heart Campaign

Eva Zeisel: The shape of life Erie Art Museum

Ad person of the year Pauline Gonda

Experience Edinboro

TV Regional/National TV, Single Spot PAPA Advertising

G Edinboro University Annual Report Annual Report, Four-color PAPA Advertising

Heart Campaign

Mixed Media Consumer, Local route 1a advertising

Eva Zeisel: The shape of life

Publication Design, Book Design Erie Art Museum

Mount Pleasant

Student, Television Joe Rupert (Student Gold ADDY)

Websites, Consumer HTML/Other, Services Werkbot Studios

Pennsylvania Crude Book Design Bernik Photography

Number One Heart Team

Websites, Consumer HTML/Other route1a advertising

Kanzius Cancer Research Foundation DVD In-Theatre Commercials or Slides Ferralli Studios

Here for Life

Annual Report, Four Color route 1a advertising

G 2010 Admissions Viewbook Brochure, Four Color Mercyhurst College

Elster American Meter-History Brochure Brochure, Four Color Altman-Hall Advertising

Edinboro University Viewbook Brochure, Four Color PAPA Advertising

2010 Admissions Christmas Greetings Special Event Material, Card Mercyhurst College

Hunt the Ridge

Regional/National TV, Consumer Products route1a advertising

The Journey

Television, Local, Single :30 route 1a advertising


Television, Local, Single :30 route 1a advertising

Allegheny College

Printing Excellence (4 or more colors) McCarty Printing

weird. That’s what some people might think when they hear about the unusual combinations of activities and interests that characterize most Allegheny students—combinations like pre-med, football, swing dancing and Russian. Or economics, environmental science, art history, track and drumming. We prefer to call these combinations wonderfully weird. We see them as explorations of all that students bring with them to college—all of their interests, all of their passions. In the following pages you’ll find stories of Allegheny students who illustrate just some of the unique combinations found on our campus. These students, perhaps like you, refuse to be boxed in. Learning without limitations—that’s Allegheny.

Street Track and Trail Web Banner

Online, Banners/Pop-Ups/Screensavers Engel O’Neill Advertising

S ECCA Trade Pub Ads

Consumer or Trade Publication, Four-color PAPA Advertising

Mercyhurst North East

Television, Local TV Campaign Mercyhurst College

Blue Collar Bash Poster Poster, Single Starn Marketing Group

Antlers & Anglers Sportsman’s Showcase

Special Event Material, Invitation Starn Marketing Group

Lord Corporate Calendar Brochure, Four-color fh group

2010 Admissions Acceptance Packet Product or Service Sales Presentation, Sales Kit or Product Info Sheets Mercyhurst College

Women’s Campaign

Mixed Media, Consumer, Local route 1a advertising

Roast of Bill Starn

Special Event Material, Campaign Starn Marketing Group

15th Anniversary Brochure

Advertising for Arts & Sciences Collateral, Brochure/Sales Kit Mary D’Angelo Performing Arts Center





2010 | 2011 SEASON

Kitchens by Paulette Website

Websites, Consumer HTML/Other, Services CyberInk, LP

Lumen Interactive Chapbook Student, Campaign Eric Perrino

Websites, Consumer HTML/Other, Product Werkbot Studios

Websites, Consumer HTML/Other, Services Werkbot Studios

“O Christmas Tree”

Advertising Industry Self-Promotion, Cards, Invitations or Announcements Diocese of Erie

Publication Design, Magazine Design Mercyhurst College

August 2010

Mercyhurst Alumni Magazine (Aug ’10) A publication for alumni and friends of Mercyhurst College

Lake Erie Lifestyle

Publication Design, Magazine Design Erie Times-News Illustration, Single Starn Marketing Group








Celebrating 15 Years Mercyhurst’s Mary D’Angelo Performing Arts Center announces best-yet

Expanding Mercyworld Erie to Eire p. 2

The Great Wall p. 6

season schedule

This is the place p. 14

Where are they now? p. 22

AUGUST 2010 $3.50 US


Treasure Island Halloween Poster

205 W. 12th St. Erie, PA 16534



the beat goes on

Now celebrating its 15th season, the Mary D’Angelo Performing Arts Center at Mercyhurst College is at the heart of the area’s cultural scene. See more on page 16

Story by John Chacona Photography courtesy of Mercyhurst College

Jazz at Lincoln Center Orchestra with Wynton Marsalis Mary D’Angelo Performing Arts Center Wed., September 29 at 7:30 p.m.

Mission of Friendship

Photography, Photo Campaign Art Becker Photography

S Experience Edinboro Microsite Online, Micro or Mini Site PAPA Advertising

Beat Beethoven 5K logo

Elements of Advertising, Logo PAPA Advertising

Experience Edinboro Campaign

Mixed Media, Consumer, Regional/National PAPA Advertising

A route 1a Christmas Stalking

Advertising Industry Self-Promotion, Campaign, Mixed Media route 1a advertising

This is the place.

Television, Local, Single :30 route 1a advertising

fh t-shirt campaign

Advertising Industry Self-Promotion, Single Medium Campaign fh group

Your Greatest Resource...

is YOU!


Elements of Advertising, Logo route 1a advertising

WILD Conference Program

Printing Excellence (4 or more colors) Gohrs Printing Services, Inc.


4th A

Gannon SBDC presents the

W.I.L.D. Conference

Erie Art Museum Expansion Interactive Media, Online, Micro or Mini Site CyberInk, LP -

Structural Adhesives Selector Guide Sales Promotion, Product or Service Sales Presentation, Sales Kit or Product Info Sheets fh group - Lord Corporation


Grand Opening Gala Invitation Advertising for the Arts & Sciences, Collateral Erie Art Museum

Art of the Spirit Mailer Advertising for the Arts & Sciences, Collateral Mercyhurst College

Turmoil & Triumph: The George Shultz Years Sales Promotion, Packaging Free To Choose Network Series of Brochures (Women’s Care Center) Collateral Material, Brochure, Campaign Rambaldo Gonda Media Rambaldo Gonda Media Demo Reel Industry Self Promotion, Broadcast Rambaldo Gonda Media

fh Business Cards Industry Self Promotion, Stationery Package fh Group

Women In Leadership and Development Conference Program Collateral Material, Brochure, Campaign Program Presque Isle Designs - Gannon University Small Business Development Center Marquette Savings Bank 2009 Progress Report Collateral Material, Annual Report, Four-color Engel O’Neill Advertising Creating Solutions to Your Most Difficult Challenges, Lord Corporation Consumer or Trade Pub. Full Page, Four-color fh group - Lord Corporation ‘O Christmas Tree’ Collateral Material, Special Event Material, Card Diocese of Erie - Faith Magazine

Lumen Interactive Chapbook Student, Annual Report., Less than four-color Eric Perrino

Extending Holiday Card Collateral Material, Special Event Material, Card Engel O’Neill Advertising Infrastructure Engineering, Inc.

30-2-60-N3 Packaging Industry Self Promotion, Packaging, CD, DVD, or VHS fh group - EagleBurgmann

Catholic Charities Ball Invitation Collateral Material, Special Event Material, Invitation Diocese of Erie

Burns Manufacturing Catalog Sales Promotion, Product or Service Sales Presentation, Catalog PAPA Advertising - Burns Manufacturing

Bishop Trautman Walks Presque Isle Collateral Material, Publication Design, Editorial Spread or Feature Diocese of Erie

Flagship Niagara: “Lost” :30 Television, Local, Single :30 LINEAR_LLC Kanzius Cancer ‘Conor’ TV Television, Regional/National, Consumer Services Ferralli Studios KIA Lady Campaign Television, Local TV Campaign Rambaldo Gonda Media - New Motors Gannon University “Believe” Television, Local TV Campaign LINEAR_LLC - Gannon University 2010 High School Football Preview Show Television, TV Self-Promotion, Single JET TV/FOX 66/ - JET TV Marquette Savings Bank True Hometown Bank Campaign Newspaper, Campaign, Color Engel O’Neill Advertising Phil - Up Teaser Television, Local, Single :30 Rambaldo Gonda Media - Country Fair LECOM Institute for Successful Aging Television, Local, Single :30 Ferralli Studios Ballerina Television, Local, Single :30 route 1a advertising Saint Vincent Health System

The marketing, advertising and communications industry is constantly changing and continually re-inventing itself. Which is why in 2008, after more than six decades of accomplishments and traditions focused on creativity, public service, and professional and personal relationships, the Erie Advertising Club became the Advertising Federation of Northwest Pennsylvania. As the AFNWPA, our goal is to maintain a forum where advertising, marketing and business professionals can improve their skills, network, exchange ideas, recognize outstanding achievements, and ultimately build a stronger business community throughout Erie and the region. We welcome members from all over the northwest Pennsylvania region to take advantage of our professional and educational development seminars, community education and service projects, as well as social networking and professional recognition events. We’re constantly striving to improve our existing programs and add new ones to meet the changing needs of the local advertising industry.

Professional Education and Development

Throughout the year, we host events and speakers designed to enhance your professional knowledge and skills and give you an edge to stay competitive in this constantly evolving industry. In recent years, members have enjoyed educational events such as a three-day Adobe Photoshop workshop, speakers on expanding creativity and on-site tours of related industries. To encourage and support college students studying to enter the advertising field and related areas, we assist area colleges and universities in the formation of college chapters of the organizations with benefits such as reduced membership and admission fees to Ad Fed speakers and educational events. Annually, the organization encourages outstanding students majoring in advertising/marketing related fields by sponsoring a scholarship competition.

Social Events and Professional Connections

Professional Recognition

The culmination of the Ad Fed’s yearly agenda is the announcement of the exciting ADDY® Awards competition. The ADDY Awards recognize the outstanding advertising and marketing work of area professionals in all media and genre. Ad Fed members, as affiliate members of the American Advertising Association, are also eligible to compete at the AAF district and national level competitions.

If you are not a current member, join us.

Whether you’re an advertising executive, marketing manager, or business owner, membership in the Advertising Federation of NWPA (AFNWPA) will connect you to other industry professionals to build your social network and get in on the latest trends in technology, creativity, and marketing. Not only will you be part of an organization that impacts the future of advertising in the region, but through our affiliation with the American Advertising Federation, you’ll be a part of the industry on a national level. Visit to join.

Despite our educational offerings, we’re not all work and no play. We recognize that good fellowship and fun are important resources for the creative business that our members are about, and the Ad Fed provides abundant opportunities for socializing and networking within the professional community. Last year, we’re introduced monthly happy hours that we’ve dubbed, “Creative Juices,” and also will offer luncheons, dinners, evening meetings and other outings.

Many thanks for printing the program

2010 AFNWPA ADDY Booklet  

View the complete recipient list for the 2010 Ad Federation of NWPA's ADDY Awards

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