Cristina Monreal

Page 1

HOTEL ROOM

IKEA MILTON KEYNES 2014 page

1

T

his is the last roomsetting I planned and implement with the New Creative Process. Is the first room in Bedrooms, with a local market size and top seller bed. Is a couple 35 years old and the room is in a Popular Modern new style expression, and Organize Your Living as LTP. When I start with this creative process, I reflected about the light in Hotel rooms. Is for that I work in a different way with the light in this room. We haven’t any ceiling lights (just one small supporting the mirror) but the balance of lights work very well because we have lights in the storage (BESTA and PAX) behind the bed, inside the bed(is an ottoman), inside chest of drawers,inside of wardrove... and all this lamps conected with the UTRUSTA switch or working with sensor. Apart from that, the room is thinking in detail about the idea behind, using blackout curtains, feeling of hotel in the textiles bed, calm wall paper in headboard wall. Of course we don’t loose the commerciality working with top sellers and top combination matching with some surprising and more expensive products always to support the style, the idea and the functionality of the room.


CONFETTI IKEA MILTON KEYNES 2014

T

his is the first roomsetting I planned with the New Creative Process.

ving room - kid's representation in the balcony (gardening)

Is one of the First Five, acording with the overview is in Scandinavian Modern Colourful style, for a Living with Children single mum and is the Complete price.

As is a complete price is important as well for us don't lose the feeling of home, is because we show some DIY (trending), pictures in the lampshade, wassi tape in the kid area to delimit, black paint in the wall as is not finished...

In our local market Living with children is more than 50% , is because we want create a room where the customers can see reflected the kid needs. - children's table and storage - storage for the kid including in the EXPEDIT - area to play and create (frame with MALA paper , space in the floor) - extra storage under coffee table for toys - children's chair including in the li-

But all of this always having in mind the idea , as I mentioned before is CONFETTI.


RESTAURANT IKEA MILTON KEYNES 2014

I

lead this project with the IKEA Food Manager

The rebuilding goal: Create a more commercial restaurant offering to our customers a high Home Furnishing experts level and creating a different kind of areas for them. We design the IKEA Zaragoza Restaurant always working in a Scandinavian Modern style with furnitures suitable for Restaurant , easy to maintain and durables. One of our focus was attract more customers in to the restaurant and offer them not just a restaurant if not a nice area ,clean and functional where they can plan their shopping day in IKEA while they enjoy a nice meal, a coffe or a quick break. To support this idea we design different spaces, dividing them with birch walls or short walls, delimited the spaces and giving privacity for the customers.

W We open the restaurant with a big inspirational area with a large summer table and hammocks with some coffee tables, creating vitality with the textiles ,summer feeling , time to enjoy in the outdoor living .... High tables and normal tables are placed around all the restaurant and a specific area with round tables for the families with kids is integrated in the kids area ,with different play options and a tv with cartoons like in a cinema. To strengthen living with children we place a couple of stations with microwave, bottle warmers and children’s tableware, connected with the kids area. The vitality was carried on in all the restaurant with textiles in windows and in big shades placed in some of the areas. Other focus for IKEA Food was ,have a most relevant vision of Swedish shop on the restaurant.

orking it with Home furnishing expertise, we design two walls (one at the entrance and one at the end of the restaurant) with a IVAR shelf combination where we can reflect as well the vitality with those Swedish shop products. At the same time brings customers to have a nice feeling of a small and cozy restaurant, with delicates details. About the communication, we use along the restaurant super graffics about the Swedish roots, as well as some simple flowers painted in walls in a calm colours acording with the style. Just in the kids area we use some vibrant colours to create the visual difference for our customers. Some more info is added in the caption.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.