Title & Abstract Testing
User Experience 2008
E. F.
Do you think this document is going to contain the information you are looking for? How can you tell? What do expect is behind this download button? Describe the content and format.
[On Download]
G. Was there anything surprising about the download? H. Do you think this document contains information that would be helpful? Display 2 sets of titles Looking at these two sets of titles: I. Is one set more effective or clear than the other? Why? ADMINISTER QUESTIONNAIRE
Task 4 Titles, One Sentence
For the next few tasks, I’ll be giving you topics. It may not be something you’re working on right now, but think about an issue you may have dealt with or may have to deal with and find a document that you think best addresses the issue. [Select IT-Business Engagement from the left navigation] [On Browse Page]
A. What draws your attention on this page? B. What information are you looking at? C. What do you see that helps make your decision to click on something? [On Abstract Page]
Don’t click on anything yet…. D. What draws your attention on this page? What helps you to determine if you’re going to download this document? E. Do you think this document is going to contain the information you are looking for? How can you tell? F. What do expect is behind this download button? Describe the content and format. [On Download]
G. Was there anything surprising about the download? H. Do you think this document contains information that would be helpful? ADMINISTER QUESTIONNAIRE
Task 5 Titles, Sentence Two Bullets
For the next few tasks, I’ll be giving you topics. It may not be something you’re working on right now, but think about an issue you may have dealt with or may have to deal with and find a document that you think best addresses the issue. [Select IT-Business Engagement from the left navigation] [On Browse Page]
A. What draws your attention on this page? B. What information are you looking at? C. What do you see that helps make your decision to click on something? [On Abstract Page]
Don’t click on anything yet…. D. What draws your attention on this page? What helps you to determine if you’re going to download this document? E. Do you think this document is going to contain the information you are looking for? How can you tell? F. What do expect is behind this download button? Describe the content and format. [On Download] The Corporate Executive Board
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