CUMBRIA’S VISITOR ECONOMY: SUPPORTING GROWTH
• A WORLD-CLASS DESTINATION
• CREATING SOCIAL AND ECONOMIC IMPACT
• CHAMPIONING CUMBRIA AS A GREAT PLACE TO INVEST, LIVE, WORK, STUDY & VISIT
£4.7BN FTE JOBS SUPPORTED IN TOURISM 46,000 OF CUMBRIA’S TOTAL EMPLOYMENT 29%
TOTAL SPEND IN 2023
GROWTH IN STAYING VISITORS SINCE 2019 10% GROWTH IN REVENUE SINCE 2019 6.2% SPENT WITHIN INDIRECT SUPPLY CHAIN
£1.2BN SPENT WITHIN FOOD & DRINK SECTOR £1.1BN
MICHELIN STARS (MORE THAN ANYWHERE OUTSIDE LONDON) 15 SPENT ON TRANSPORT SECTOR £600M
ABOUT CUMBRIA TOURISM:
LOCAL VISITOR ECONOMY PARTNERSHIP (LVEP)
4,500 BUSINESSES REPRESENTED 95% COMMERCIALLY FUNDED
In 2022 Visit England accredited Cumbria Tourism to become one of the first Local Visitor Economy Partnerships (LVEPs) in the country.
Our visitor economy is a vitally important component of the county’s economic and social fabric. Cumbria Tourism LVEP brings added value by:
• Promoting ‘Brand Cumbria’ on the world stage
• Insight and intelligence led innovation
• Stimulating investment & business growth
• Upskilling businesses to meet future demand
• Addressing the skills challenge
• Partnership working
CUMBRIA’S SHARED DESTINATION MANAGEMENT PLAN (DMP):
Cumbria Tourism led the development of the county’s DMP, creating a shared vision & action plan to ensure tourism supports sustainable growth, benefiting our communities, environment and economy. Through the DMP, our local authorities, National Parks and Cumbria Tourism are aligned and working to deliver our shared vision:
“
” By 2040 Cumbria will be Britain’s most vibrant & sustainable rural destination, boasting a reputation for quality, welcome, and an adventure for everyone - bringing benefits for our visitors, economy, nature & communities.
Our shared objectives as a county are to: drive economic growth, enable responsible & sustainable tourism, be inclusive & accessible, and to ensure our destination is resourced to deliver (by attracting people & skills, investment & innovation and robust infrastructure).
