Contents Introduction
3
Background
4
Defining creativity
5
The development of the creative training agenda
7
The role of Arts & Business
9
Demand & supply
100
Impact on business
111
Theory vs. practice
144
Experts vs. interested
155
Theorists
Page 2
17
Researchers
199
Practitioners
200
Trainers
211
Appendix
222
The development of the market in creative training