Contents Foreword
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In Search of Common Currency – Introducing the Research
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Introduction – ‘Anyone Want to Play the Boss?’
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Chapter One – The Creative Economy, Good Business and the Arts How and in what ways can the arts make a difference inside business? 1.1 Moving beyond hype and platitude – the new agenda for business
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Explaining success
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Intangible assets, value and the people revolution 1.2 Making Creativity Happen – Arts and Serious Play
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‘Creativity is a behaviour; innovation is a process’ 1.3 Inspiring discretionary commitment 1.4 Summary – business needs and the artistic response
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Chapter Two – When Business meets the Arts Introduction 2.1 Defining the contribution of the arts to business success
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Catalyst at Lever Fabergé
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Evaluating success
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Drawing lessons from Catalyst’s success 2.2 ‘A Narrow Infatuation’ – Business Buyers and the Arts
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Why the Business Needs the Arts
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