cuddle+kind giving book

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GIVING BOOK Building a better world for little ones.

1 doll = 10 meals


our story

We’re a family of five, on a mission to help feed children in need. As parents, we believe all children should have enough food to eat and the opportunity to thrive, so when we saw a documentary on the devastating impact of childhood hunger on millions of children around the world, it inspired us to help. On that day, we decided to start a company whose purpose is to help improve the lives of children and to make a difference. Everything we do at cuddle+kind is a reflection of our values. For every doll sold, we give 10 meals to children in need. Our goal is to provide one million meals a year. We’re proud that our heirloom quality dolls are made with natural, premium cotton yarn and that every single one is lovingly handcrafted by incredible women artisans in Peru, providing them with a sustainable, fair trade income.


Our whole family is passionate about what we’re doing and loves every doll we make. We sincerely hope you will too.

Jen, Derek, Ethan, Brooke + Rachel Woodgate



we’ve provided

7,461,144 meals to children in need.


2015 189,083

2016 707,825

2017 2,543,770

2018 4,020,436

cuddle+kind’s collection of beautiful, hand-knit dolls was created to provide a sustainable stream of giving to children in need without relying on donations. Every purchase provides 10 meals to hungry children around the world.



the 5 values at the 1

3 6


Every child deserves enough food to eat and the opportunity to thrive.

OPPORTUNITY Children deserve the opportunity to break the cycle of poverty they were born into.


heart of 2

E D U C AT I O N Every child deserves an education and needs the energy to learn.

5 EMPOWERMENT Girls and women should be empowered. Childhood hunger and malnutrition disproportionally affects girls.

FA I R N E S S Everyone should be treated with fairness and decency. All the artisan knitters who make our dolls are empowered with fair trade employment.


why we give

We believe that by giving children the nutrition they need to thrive and reach their potential, we will be making a positive impact on the world for generations to come.

3.1 million children die of malnutrition each year - that’s one child every 10 seconds.

We started cuddle + kind to change this. 8

our goal IS TO PROVIDE





where we give

The meals our dolls provide are donated in

66 countries around the world. Our giving partners ensure that your purchases provide aid where it’s needed most.

CANADA Over one million Canadian children live in food insecure households. One in five are at risk of starting the school day on an empty stomach. Our dolls help provide children with a nutritious breakfast, giving them the energy to learn.

USA In the US, over 16 million children live in food insecure households. Your purchases help provide meals through local food banks and nutritious Food Paks to families with children who are facing hunger regularly or for the first time.

PERU 60 children in Abancay, Peru receive school meals five days a week. It’s so meaningful to us to give back in the country where our dolls are handmade.


WORLDWIDE In 60 countries across the world, your purchases help feed children nutritious lunches in school. School meals have proven to increase attendance, improve performance and allow more girls to receive an education in poverty stricken areas.

K E N YA cuddle+kind provides school meals to over 7,000 children at 10 schools in Kenya, and supports an incredible school gardens program that provides fruits and vegetables for those meals.

HAITI In Haiti, cuddle+kind provides all the food needed to feed 150 children in three orphanages: The Shekina and Delmas 31 Orphanages in Port au Prince and Cap Haitian Orphanage in Cap Haitan.


Meeting the children

your purchases help feed. In August 2018, our whole family travelled to Kenya to meet some of the children your purchases provide meals to. We saw first-hand how your support is improving the lives of children and making an

Thank you Kenya

impact that is very real and meaningful.


In Kenya, your purchases support a school gardens program that produces fresh fruits and vegetables to feed over 7,000 students at 10 schools.


how we give

We’ve established partnerships with several highly respected humanitarian agencies to distribute the meals our dolls provide. Their programs and on-the-ground knowledge ensure that every purchase you make will directly benefit children in need.

“Thank you for your generosity & our valued partnership.” – World Food Program USA

WFP provides school meals to 17.4 million

CHF delivers Food Paks and other aid so

children each year. School meals can be

that they may deliver hope to suffering children

life-changing to the world’s poorest children,

and families in their communities.

not only helping to improve their nutrition, but improving their ability to learn.


Through our giving partner WE Charity,

Breakfast Club of Canada works to empower

we support 10 schools in Kenya and have

every child to realize their full potential by

provided over 1,000,000 school meals to

providing a healthy morning meal before

children in Kenya this year.

classes start.


Ethically produced

+ always fair trade. Each cuddle+kind doll is lovingly handcrafted by talented artisans in Peru. Every artful stitch is made by hand, never mass produced by machines. We love the authenticity and mindfulness of handmade dolls, and we love being able to empower women and improve communities in the way our dolls are produced. For us, fair trade is a commitment to a different way of doing business. It’s about putting the principles of fairness and decency before profits. This means that we are committed to paying our artisans fairly and equitably for their work which allows them to care for their families and plan for their futures.


“ I know my work and the effort put in is helping children in need. That excites me.” – Marlene, cuddle+kind knitter


+ adorable.

Award winning BEST TOY AWARD Oppenheim Toy Portfolio has awarded cuddle+kind their prestigious Platinum Award for Best Toy three years in a row.

T I L LY W I G Tillywig said cuddle+kind dolls “not only inspire endless play, but also the practice of caring for others and taking action to help those less fortunate than ourselves.”

N AT I O N A L PA R E N T I N G PRODUCT AWARD NAPPA’s team of parent and child testers and independent judges said cuddle+kind dolls “are not only beautiful and soft, they also brought a beautiful message which everybody loved.



Noah the dog was featured in Magnolia Journal by Joanna & Chip Gaines. Joanna chose Noah for their new baby boy, Crew’s, gorgeous nursery.


we love

your photos + feedback We can’t get enough of your beautiful photos and wonderful comments. Don’t forget to tag your posts with #cuddleandkind for a chance to be featured.

“ I love that I’m helping in some small way to feed hungry children.”

– Theresa Sullivan

: @pattischmidt

“ Oh my gosh, these are incredible! The quality is outstanding!! I will definitely be ordering more!”

– Teri Brown


: @mrsjessicaroberts

“ To anyone considering this purchase…these are absolutely worth it. You won’t be disappointed.”

– Michelle Mains

: @aenny04

“ I loved them…so I bought one of each doll.”

– Hallie Brake

: @jennifercoburn

“ I love what y’all stand for and it makes the gift even more special that there is a beautiful mission behind it.”

– Rebecca Adair Hellmann

: @mamadrey88




we are making a difference. Your incredible support has helped us realize our dream of helping children in need and improving their lives. Our hope is that one day, every child will have enough food to eat and that cuddle+kind will have been a part of making that happen. Our goal is to provide one million meals to children in need every year and thanks to you, we have donated 4,020,436 in 2018. Please share our Giving Book with anyone you think might be interested in our heirloom-quality dolls and the cause they support. Thank you for joining the fight against childhood hunger!

Jen, Derek, Ethan, Brooke + Rachel Woodgate


1 doll = 10 meals

artisan made lovingly handcrafted

ethically produced

c u d d l e a n d k i n d .c o m