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Samsung’s Samsung’s people people power power elevates elevates brand brand to to new new heights heights
hen Kayla Lunter, a hen Kayla Lunter, a supply chain manager, supply chain manager, joined Samsung joined Samsung Electronics Canada Electronics Canada in 2008, friends had in 2008, friends heard of the brand, but weren’thad overly heard of with the brand, but weren’t familiar the company. Thisoverly year, familiar withtime, the company. This year, for the first Samsung made it to for made it to the the top first 10 oftime, bothSamsung Ipsos Reid’s Most the top 10 of both Ipsos Reid’s Most Influential Brands in Canada and Léger Influential in Canada Brands. and Léger Marketing’sBrands Most Reputable Marketing’s Most Reputable Brands. “Now,” says Lunter, “the first reaction “Now,” says Lunter, “the first reaction is ‘Wow!’” is ‘Wow!’” Samsung’s popular Galaxy smartphones Samsung’s popular Galaxy smartphones and tablets have been an integral part of and tablets have been an integral part of building the brand visability in Canada, building the brand visability in Canada, as well as an increased presence in the as wellwhere as an it’s increased presence in range the GTA, engaged in a wide GTA, where it’s engaged in a wide range of activities. Since the summer of 2014, of the summer of 2014, foractivities. example, Since Samsung has operated for Samsung operatedin the example, largest outdoor LEDhas billboard the largest outdoor LED billboard Canada at Yonge-Dundas Square. in Canada at Yonge-Dundas Square.
“We “We want want every every single single employee employee to to feel feel inspired inspired every every day.” day.” – Mark Childs, – Mark Childs, Chief Marketing Officer Chief Marketing Officer
Visitors can frequently be spotted up Visitors can be spotted up gazing up at frequently the 97-feet-wide by 60-feetgazing up at the 97-feet-wide by 60-feettall screen, which is equivalent to onetall which is equivalent to onethirdscreen, the size of a soccer field. They third the size of a soccer field. They could be informed with real-time traffic could be informed traffic or weather updates with fromreal-time a partnership or weather updates from a partnership with the Weather Network to footage with to Film footage from the the Weather Toronto Network Internation from the Toronto Internation Film Festival (TIFF), where Samsung was a Festival (TIFF), where Samsung was a key sponsor in 2016. key sponsor in 2016. “We felt that it was a perfect way to “We felt that it was a perfect way to get closer to our primary audience, get closer to our primary audience, young-minded Canadians, by aligning young-minded Canadians, by aligning
with one of their core passions of with one entertainment,” of their core passions of film and says Chief film and entertainment,” says Chief Marketing Officer Mark Childs. Marketing Officer Mark Childs. Samsung has also just opened its first Samsung alsoinjust its first standalonehas store the opened GTA, which standalone store infeet the–GTA, – at 2,535 square is its which largest –inatCanada. 2,535 square feet is Sherway its largest Located in –CF in Canada.the Located in CF Canadians Sherway Gardens, store allows Gardens, store allows Canadians to engagethe with Galaxy mobile devices to withSamsung Galaxy mobile devices andengage the latest innovations. It and the latest Samsung innovations. It also features a Samsung Service Centre also Samsung with features walk-in asupport for Service a varietyCentre of with walk-in supportone-hour for a variety of products, including repairs. products, including one-hour repairs. “Our experience stores are all about “Our experience stores are aboutto bringing our technology andallbrand bringing our technology and brand to life,” says Childs. life,” says Childs. Samsung’s cutting-edge technology is Samsung’s cutting-edge technology is also integrated throughout the company’s also integrated throughout the company’s new Mississauga headquarters, which new Mississauga headquarters, which opened in 2013. Designed by employees opened in 2013. Designed by employees for employees to reflect the Samsung for employees to reflect the to Samsung culture, each floor is meant inspire culture, each floor is meant to inspire creativity and collaboration and creativity and collaboration and represents company values through represents company values through colours. The first floor is purple for colours. The first floor is purple for people. The elevator is red for change. people. The elevator is red for change. The second floor is orange for prosperity. The floor orange for prosperity. The second third floor is is blue for excellence. The third floor is blue for excellence. And the fourth floor is green for integrity. And the fourth floor is green for integrity. “Creating the first floor was a fantastic “Creating floor was a fantastic expressionthe of first the brand coming to life,” expression of the brand coming to life,” says Christine Greco, Vice President says Christine Greco, Vice President Human Resources and Corporate Human Corporate Affairs. Resources The space and features a Affairs. The space features showroom with Samsung’s alatest and showroom with Samsung’s latest and future technologies, and bleacherfuture technologies, and bleacherstyle seating for employees. style seating for employees. For employees like Lunter, the building For employees like Lunter, the rooms building offers both traditional meeting offers both traditional meeting rooms and more relaxed spaces with sofas and relaxed spaces with sofas and more giant cushions. There’s a subsidized and giant cushions. There’s a subsidized Samsung Café catering to on-site and Samsung Café catering to featuring on-site and take-out employee needs, both take-out employee needs, featuring western and Korean food choices. Atboth western and KoreanActivity food choices. the complimentary Centre,At the complimentary Activity Centre, complete with gym equipment and complete with gym equipment and shower facilities, employees can work shower facilities, employees can work out with trainers and take group classes out like with yoga.trainers and take group classes like yoga.
SAMSUNG CANADA EMPLOYEES PARTICIPATE IN A “SAMSUNG GIVES” INITIATIVE TO BENEFIT SICK KIDS SAMSUNG CANADA EMPLOYEES PARTICIPATE IN A “SAMSUNG GIVES” INITIATIVE TO BENEFIT SICK KIDS
543 543
full-time staff full-time staff in Canada in Canada
143 143
jobs available jobs available last year last year
There’s also an employee lounge and a There’s also an employee lounge and a dedicated room for meditation, prayer dedicated room for meditation, prayer and reflection. Outside the office, there and reflection. Outside the office, there are covered bike racks and designated are covered bike racks and designated preferred parking spaces for employees preferred parking spaces for employees who carpool or drive hybrids. who carpool or drive hybrids. Samsung is actively involved in Samsung is actively in giving back to many involved GTA causes giving back to many GTA causes
25 25
years, longestyears, longestserving employee serving employee
40 40
charities helped charities helped last year last year
and community organizations and community organizations including the Sick Kids Foundation. including the Sick Kids Foundation. It encourages employees to take two It encourages employees to take two days each year to volunteer through days each year to volunteer through its “Samsung Gives” initiatives. its “Samsung Gives” initiatives. “We want every single employee to feel “We wantevery everyday, single to work feel inspired and employee be proud to inspired everyCanada,” day, andsays be proud to work for Samsung Childs. for Samsung Canada,” says Childs.
DISCOVER DISCOVER A A CAREER CAREER AT AT SAMSUNG SAMSUNG CANADA. CANADA. Find Find out out more more at at www.samsung.com/ca/careers www.samsung.com/ca/careers