• Significant increase in attendance for four sports in 2013–14: men’s basketball, 65%; men’s soccer, 26%; women’s volleyball, 15%; women’s basketball, 10% • Gate receipt/ticket revenue improved across all sports by 23% • Held 20 special events outside of home competitions to drive fan engagement • Hosted the first Athletic Director 3-on-3 Basketball Tournament for CSUN students • Created the Associated Students Chair for Intercollegiate Athletics to be the liaison between the student body and the athletics department • Retired the number 58 jersey (commemorating the year CSUN was founded) in honor of CSUN’s faculty • Implemented VIP courtside seating in The Matadome to enhance the fan experience
CorporateSponsorships
Marketing
STAKEHOLDE RELATIONS
• Hosted “Rise of the Matadors” launch event for the new athletics identity and pride campaign that ushered in a new era for CSUN Athletics
• Increased sponsorship revenue 963% during the first nine-month operating period of the 2013–14 season • Entered into a multiyear partnership with Providence Health & Services to be the official health-care provider of Matador Athletics • Entered into a multiyear partnership with Sport Chalet to be the official apparel and equipment provider of Matador Athletics