Briefing on Ecotourism and Sustainability in CSU Hospitality Management Campuses

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SDSU is working with Friends of Balboa Park to optimize water use within the San Diego landmark. This nonprofit is developing a program to optimize water use in the park by 2020. That means not only reducing water consumption, but also minimizing the impacts of water use on other natural resources in Balboa Park, such as air, energy and soil.  SDSU faculty and students have embarked on a project to help achieve environmental sustainability for the San Diego landmark.  SDSU Professor, Dr. Jess Ponting and Dr. Sandra Sun-Ah Ponting co-created the California Sustainable Tourism Handbook. Appendix vii San Luis Obispo  The course RPTA 313, Sustainability in Recreation, Parks, and Tourism, investigates the tourism industry from a sustainable tourism perspective. Ecotourism, agritourism, rural tourism, sustainable tourism development, and adventure travel are explored with an emphasis on tourism that sustains social, cultural, heritage, and natural environments while generating economic development. This course will be required of all students in the major beginning in the 2013-14 curriculum.  The course RPTA 314, Sustainable Travel and Tourism Planning, examines the planning and development of tourism destinations, agencies, and services from a sustainable development perspective. Emphasis is on: the economic, social and environmental impacts of tourism; examination of alternative forms of tourism; sustainable tourism; travel research, and planning models. This course is required of all tourism planning and management students.  The course RPTA 413, Tourism and Protected Area Management, explores the practices of tourism and recreation management in protected areas. It includes: history and principles of protected areas; social, cultural, economic, and environmental benefits of and risks to protected areas and communities; environmental stewardship in tourism, and recreation management worldwide.  This year, students created a marketing plan for different levels of tourism visitation for local farms with the goal of helping tourists answer the following questions: “Where does my food come from? Who does my food come from?” The overall goal of the marketing project was to enhance their relationship with their food systems in their hometowns.  Dr. Jerusha Greenwood is exploring the development of a sustainable tourism concept inventory as a pedagogical tool for sustainable tourism classes in a partnership with Dr. Kelly Bricker, chair of the International Ecotourism Society.  In 2010, the Recreation, Tourism, and Hospitality faculty hosted a sustainability panel in San Francisco.  The department was contracted to contribute to planning of the Visit California, 2011 California Sustainable Tourism Summit. San Jose  The course HRTM 156, Principles of Sustainable Travel and Tourism, examines travel and tourism as they relate to tourist motivations, hospitality and destination management. The impact of tourism on the physical, cultural and economic environment is also covered. Sonoma  The university offers a course in sustainability as part of its MBA degree.  Dr. Armand Gilinsky published a sustainability case study in print and video on Frog’s Leap winery, a pioneer in this arena. 10 | P a g e


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