2011
Catalogue
18 Community Centre, 3rd Floor, East of Kailash, New Delhi - 110065 Phone: +91-11-26416492/93/94 Fax: +91-11-26416491 www.aiacaonline.org
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contents
01
purkal stree shakti
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02
okhai
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03
kadam
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04
abshar husain
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vankar vishram valji
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himalayan weavers
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bihar development trust
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khamir
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pokaran arts
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foreword For Orders & Inquiries: Specify Product Code + Size + Colour Product Code Example: PSSCU0111 Name of organization: PSS Product Category: CU Product code no: 01 Year of manufacturing: 11 Product Categories: CU: Cushions LN: Duvet/Quilt TBL: Table Linen SH: Pillow Sham DCR: DĂŠcor STR: Storage STL: Stoles
For Orders Contact: Vaishali Thapa Manager - Market Access Program All India Artisans and Craftworkers Welfare Association 18, Community Center, 3rd Floor, East of Kailash, New Delhi -110065 Tel: 91-11-26416492 Extn: 119; Fax: 91-11-26416491 Email: v.thapa@aiacaonline.org contact@aiacaonline.org. We welcome inquiries on customized product and colour options
We are delighted to present to you the 2011 Catalogue. We showcase nine producer groups, five of which underwent supervised design interventions under AIACA’s Market Access Program. Design interventions were aimed at developing an integrated product collection woven together by storylines and colour ways. Such a thematic approach to design across producer groups enables us to provide a comprehensive and diverse range of products to buyers, as there is increasing interest in sourcing a thematic basket of products rather than a standalone range. In this catalogue, we introduce an entire range of handmade bedding and linen products made by Purkal Stree Shakti and Okhai, a new assortment of storage baskets and tableware by Kadam, and an array of natural-dyed stoles and throws by Himalayan Weavers. Classic styles by veterans such as Vankar Vishram Valji, Abshar Hussain and Khamir cover a range of personal and home accessories. We have used innovative product designs for Pokaran and the Bihar Development Trust to create a new look in traditional weaves. This catalogue introduces a collection that incorporates both contemporary and traditional styles across a diverse range of colour palettes to appeal equally to craft lovers and young enthusiasts. We hope you enjoy this collection! A special thanks to Kevin Mccarthy for her creative inputs and meticulous oversight. Kirtika Singh Executive Director AIACA
purkal stree shakti Ocean
Purkal Stree Shakti women’s cooperative program provides an income to women in the rural communities of northern India. In 2001 Chinni and G.K. Swamy, started a school for village children in and around Purkal. Stree Shakti, meaning woman power, was established as an income generation project for the mothers of the students.Today, there are more than 70 women earning a living creating handmade quilts in a beautiful production facility, next door to the school that their children attend.
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Catalogue 2011 | Craftmark | AIACA
Garden
Desert
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Come winter, you want to reach out for the warmth of a quilt to snuggle in and lay back to relax, waiting for that hot cuppa! Purkal presents the very first quilt range for Craftmark with quilts and an assortment of cushions and shams.
purkal stree shakti
01. PSS SH 0111 20” x 26” 02. PSSLN0111 88 x 92”
Ocean
Garden
Desert
03. PSSLN0311 88 x 92” 04. PSSCU0811 16 x16”
01
05. PSSCU0111 24” x 24”
03 02
06. PSSCU0511 14” x 34” 07. PSSCU0211 24” x 24”
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08. PSSCU0911 18 x 18” 6
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Catalogue 2011 | Craftmark | AIACA
purkal stree shakti Ocean
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Garden
Desert
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Catalogue 2011 | Craftmark | AIACA
purkal stree shakti
01. PSSSH0111 20 x 26” 02. PSSCU0911 18 x 18”
Ocean
Garden
Desert
03. PSSCU0811 16 x 16” 04. PSSCU0611 12 x 12”
01 09
05.PSSCU1011 24” x 24”
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06.PSSCU0511 14 x 34” 07. PSSCU0111 24 x 24” 08
08.PSSLN0311 88 x 92”
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09. PSSCU0411 16 x 16”
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10. PSSLN0211 88 x 92”
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Catalogue 2011 | Craftmark | AIACA
purkal stree shakti Ocean
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Catalogue 2011 | Craftmark | AIACA
Garden
Desert
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purkal stree shakti
01. PSSLN0111 88 x 92” 02.PSSLN0211 88 x 92”
Ocean
Garden
Desert
03. PSSCU0211 24” x 24” 04. PSSSH0111 20 x 26” 01
05. PSSCU0511 14 x 34” 06. PSSCU0611 12 x 12”
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07. PSSCU1011 24 x 24”
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08. PSSCU0811 16 x 16”
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09. PSSCU0911 16 x 16”
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10. PSSCU0111 24 x 24”
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Catalogue 2011 | Craftmark | AIACA
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okhai Botanical
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mosaic
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Okhai Centre for Empowerment began in 1979 by Tata Chemicals to benefit the rural population around the company’s plants and townships.The project has made a fundamental difference to the lives of rural women by providing them with a supplemental income and spreading awareness about the traditional crafts of the region. Okhai works with 30 villages, affecting 450 women, who are primarily dependent on agricultural production. In this drought-prone region an alternate source of livelihood through handicrafts is necessary for survival. Catalogue 2011 | Craftmark | AIACA
Camo
01. OKHLN0111 88 x 92” 02. OKHCU0111 12 x 12”
Add protection that down feather filler in our latest collection of hand embroidered and hand appliquéd duvet sets! Available in two designs, botanical and mosaic, with matching pillows.
okhai Botanical
Camo
mosaic
03. OKHCU0211 12 x 12” 04. OKHCU0311 16 x 16”
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Catalogue 2011 | Craftmark | AIACA
okhai Botanical
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Catalogue 2011 | Craftmark | AIACA
Camo
mosaic
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okhai
01. OKHCU0511 16 x 16” 02.OKHCU0611 20 x 20”
Botanical
Camo
mosaic
03. OKHCU0711 16 x 16” 04. OKHCU0811 20 x 20”
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Catalogue 2011 | Craftmark | AIACA
okhai Botanical
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Catalogue 2011 | Craftmark | AIACA
Camo
mosaic
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okhai
01. OKHCU1011 12 x 12” 02. OKHCU1111 20 x 20”
Botanical
03. OKHLN0311 88 x 92”
Camo
mosaic
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Catalogue 2011 | Craftmark | AIACA
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Catalogue 2011 | Craftmark | AIACA
Kadam, in Hindi, means a small step forward at the start of a journey. An NGO based is West Bengal, Kadam aims to confront the problems of youth migration to urban cities.Their efforts focus on education and viable employment opportunities for young people in rural villages by creating small and medium enterprises. They support capacity building in rural craft clusters, and promote balanced, holistic, and environmentally conscious development.
kadam Wild Grass Eco Storage
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01. KDMSTR0111 34.5” x 24” x 15.5” 02. KDMSTR0311 16.5” x 15.5” x 7” ht
kadam
Store your stuff in our eco friendly storage made of sabaii grass! Also add some color and shape to your dining area with the latest range of eco table linen in a square, round or rectangular shape available in a wide range of colors.
Eco Storage
Wild Grass
03. KDMTBL1811 14.5” x 12” x 6”ht 04. KDMSTR0511 13” x 8” x 6.5” ht 05. KDMSTR0411 20” x 12” x 6” ht 06. KDMSTR0211 14.5” x 7” x 11”ht
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kadam
01. KDMTBL0611 14” x 14”
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02. KDMTBL0711 14” x 14” 11
Eco Storage
Wild Grass
03. KDMTBL1111 14” x 14” 04. KDMTBL0911 14” x 14”
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02
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05. KDMTBL0811 14” x 14”
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06. KDMTBL1011 14” x 14” 07. KDMTBL1311 14” dia 08. KDMTBL1511 14” dia 09. KDMTBL1611 14” dia
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10. KDMTBL1411 14” dia 12
11. KDMTBL1711 14” dia 12. KDMTBL1211 14”x60”
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13. KDMTBL0511 14” x 20” 14. KDMTBL0411 14” x 20” 15. KDMTBL0311 14”x 20”
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16. KDMTBL0211 14” x 20” 17. KDMTBL0111 14” x 20”
Catalogue 2011 | Craftmark | AIACA
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abshar husain Wood Work
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Abshar Husain is a master craftsman hailing from a traditional wood block carvers family in Uttar Pradesh.With the rise in popularity of screen printed fabrics, hand-carved blocks used to hand-print traditional Indian fabric are at risk of extinction. Husain has overcome this threat by applying his skills to handicrafts products for functional and decorative use. His product range now includes an array of masterfully carved home furnishing items.
Catalogue 2011 | Craftmark | AIACA
01. AHDCR0311 10.25 x 10.25” 02. AHDCR0511 5 x 2.75”
abshar husain Wood Work
03. AHDCR0611 5 x 2.75” 02
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04. AHDCR0811 1 x 1” 05. AHDCR1111 14 x 9”
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Catalogue 2011 | Craftmark | AIACA
Say it with wood through our collection from master craftsman Abshar Hussain who has created both decorative and useful home décor products like tea lights, wall shelves, wall art, and trays.
vankar vishram valji Nomad
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Vankar Vishram Valji is a master weaver working with 90 artisans in Bhuj, Gujarat. He has developed a diverse product range based on traditional Kutchi weaving and hand embroidery with a contemporary flavor.Vankar Vishram is focused on training and guiding people in hand weaving to ensure that future generations view craft production as a viable livelihood. Catalogue 2011 | Craftmark | AIACA
Bringing forth a vibrant array of beautifully hand woven stoles, scarves and shawls.
vankar vishram valji
01. VVSTL0411 22 x 72” 02. VVSTL0511 22 x 72”
Nomad
03. VVSTL0611 22 x 72” 04. VVSTL0711 22 x 72” 05. VVSTL0111 22 x 72” 06. VVSTL0211 22 x 72” 07. VVSTL0311 22 x 72”
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Catalogue 2011 | Craftmark | AIACA
In colors of the Sunset- choose from a super soft collection of stoles, scarves and throws from naturally dyed and hand-woven eri silk, pashmina and merino wool.
01. HWSTL0111 26 x 92” 02. HWSTL0211 26 x 92” 03. HWSTL0311 26 x 92” 04. HWSTL0411 26 x 92” 05. HWSTL0511 26 x 92” 06. HWSTL0611 26 x 92”
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Catalogue 2011 | Craftmark | AIACA
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himalayan weavers Sunset
Himalayan Weavers use natural dyes and hand-spun wool, Eri silk and Pashmina to create colorful and luxuriously soft throws and scarves. Dr. Ghayur Alam and Patricia Alam started the organization in 2005 with an objective to produce high-quality handloom products, popularize the use of environmentally friendly natural dyes and provide a market for craft products made in the Himalayan region.
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Presenting a wide range of stoles, scarves and silk cushions in Bhagalpur silk.
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01. BDTSTL0111 22 X 72” 02. BDTSTL0211 22 X 72” 03. BDTSTL0311 22 X 72” 04. BDTSTL0411 22 X 72”
bihar development trust Checks & Stripes
05. BDTSTL0511 22 X 72” 06. BDTSTL0611 22 X 72” 07. BDTSTL0711 22 X 72” 08. BDTSTL0811 22 X 72” 09. BDTSTL0911 22 x 72”
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10. BDTSTL1011 22 x 72” 11. BDTCU 0411 18 x 18” 12. BDTCU 0311 18 x 18” 13. BDTCU 0211 18 x 18” 14. BDTCU 0111 18 x 18”
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Catalogue 2011 | Craftmark | AIACA
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15. BDTCU 0511 18 x 18”
Bihar Development Trust has adapted the Grameen Foundation and Amul models to implement livelihood and microfinance programs in the state of Bihar. BDT works with 50 handloom weavers. In addition to textiles, BDT targets sectors including agriculture, health care, education, infrastructure, carbon trading and tourism. BDT has organized it’s weavers into Mutual Benefit Trusts in which the weavers own 100% of the business.
khamir Tradition
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Catalogue 2011 | Craftmark | AIACA
Khamir Craft Resource Centre was set up in 2002, after the Gujarat earthquake, to promote long term sustainable economic and cultural development in Kutch. Khamir was instrumental in reviving traditional Kutch crafts as a viable source of income for artisan communities.The Centre provides a space for artisans to develop business skills, build capacity, exchange knowledge and strengthen culture.
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Choose from Khamir’s traditional range of Ajrak printed cushions to add a touch of elegance to your home.
khamir
01. KHCU0111 12 X 20” 02. KHCU0211 12 X 20”
Tradition
03. KHCU0311 14 X 14” 04. KHCU0411 12 X 20” 08
05. KHCU0511 12 X 12” 07
06. KHCU0611 12 X 12” 06
07. KHCU0711 12 X 20” 08. KHCU0811 24 X 24”
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09. KHCU0911 12 X 20”
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Catalogue 2011 | Craftmark | AIACA
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pokaran arts Cobalt
Pokaran Arts started in September 2009 as a social initiative by Fort Pokaran Hotel & Resorts Pvt. Ltd. to promote, and provide a livelihood to, weavers from the local Meghwal community. All men, the traditional weavers work from their homes in the neighboring Thaat and Gomath villages. Pokaran Arts operates a craft center located inside the Fort compound.
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Catalogue 2011 | Craftmark | AIACA
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Add a little texture and design with Pokaran’s range of mini cushions and table linen.
pokaran arts
01. POCU0111 12 x 12” 02. POCU0211 12 x 12”
Cobalt
03. POCU0311 12 x 12” 04. POCU0411 12 x 12”
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05. POCU0511 12 x 12” 06. POCU0611 12 x 12”
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07. POTBL0111 14 x 60”
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Catalogue 2011 | Craftmark | AIACA
upcoming producer groups irfan khatri Irfan Khatri creates rich Ajrakh cloth using the traditional block printing technique with natural dyes. Based in Ajrakhpur, he works alongside a cluster of artisans who have mastered this Indian craft. 54
shohel khatri
Shohel Khatri operates his family’s Bandhini business in Bhuj, Gujarat.Women of this region masterfully tie knots in fabric to resist dye. Layers of knotting and dying create exquisite patterns.
sure
The Society to Uplift Rural Economy is an NGO working with the poor and destitute in the Barmer district of western Rajasthan. SURE supports over 600 female artisans producing high-quality appliqué and embroidery products.
aagor
Aagor is a women’s weaving organization base in the state of Assam.The women produce home accessories using rich weaving traditions of their tribal communities while the Trust works to empower them through education. Catalogue 2011 | Craftmark | AIACA
kailash chand patwa Kailash Chand Patwa creates jewellery and accessories by wrapping colored threads and beads around jewellery forms. This craft grew from the historic trade of the Patwa community traders who had a reputation of mending jewellery.
vijay singh The artisans at Vijay Handicrafts are experienced Mooda makers who have been creating furniture out of wild grasses and bamboo for their personal use for generations.Their range of products is contemporary and natural.
uravu
Uravu is an NGO focused on livelihoods development through environmentally sustainable crafts production.Their home products are made using different varieties of locally grown bamboo in the Wayanad district of Kerala.
deen dayal rajkumar
Deepak Sankit is a master Meenakari jewellery maker who runs his family’s business in Jaipur, Rajasthan. He applies his expert skill to modern designs.Through training and entrepreneurship he believes this traditional craft will continue to live.
chaya nisarga
Based in Bangalore, Chaya Nisarga aims to promote coconut craft.Their products showcase the beauty and delicacy that artisans can achieve with this sustainable material to create jewellery, home and personal accessories.
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notes
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Catalogue 2011 | Craftmark | AIACA
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