PUBLIC RELATIONS & MARKETING TIPS
Meaningful Messaging with Anika Jackson
Anika Jackson co-hosting RBRW show
Hi! I’m Anika Jackson of Anika Jackson, PR. For my entire life, I’ve enjoyed creating meaningful ways for people to connect, collaborate, and celebrate. My passions include the written word and strategic planning. I’ve found my purpose in creating and executing strategic communication strategies for brands and individuals to let the world know who they are, why they matter, and why it’s important. In this new addition to The Spot Mag, I’ll be sharing quick tips that anyone can use to further their mission, vision, and goals. These are easily executable strategies, websites, tools,and tricks from my own experience, as well as those of experts in the field. And, I hope they help you craft Meaningful Messaging! For this edition, here are a few tips to become an Expert In Your Field. Before using any of these strategies, however, make sure that you have the following readily available: a photo, bio, media kit, web links, and info about yourself and your products. And, away we go!! Facebook Groups – Join any and all women entrepreneurs, women founders, women creatives, and other
women networking groups that you can. Although I primarily skim these, I have gotten access to amazing resources, such as a list of over 2,000 tech blogs and over 4,000 tech reporters. I then use these lists to hone in on targeted contacts to whom I can pitch stories for my tech clients. If you have a user survey, need assistance with business operations, or just need the support of other women in business, these groups have all of these resources in spades. HARO – Help A Report Out. This resource, part of Cision, is a three-times-a-day/weekday email digest of reporter queries. Broken down by subject matter, it allows the reader to skim past sections that may not be relevant. If you find that you can answer a query, pay special attention to the deadlines so that you don’t miss out on an opportunity. I have found this especially useful for helping clients get into consumer blog gift guides during holidays, back to school, and other special times throughout the year. Podcasts and Blogs – Check out the websites of your favorite podcasts in your brand category. There’s often information on how to apply to become an interviewed
