MARKETING SERVICES FOR YOUR PROPERTY

Why you should sell with Crystal House on an exclusivity contract

The most expensive house sold in Poland by Crystal House50 mln zł

The most expensive penthouse sold in Poland by Crystal House15 mln zł

The whole world in one placeown foreign offices and cooperation with foreign partners on the market property

Over 15 years of experience on the luxury real estate in Poland and abroad

The team of the best and most experienced real estate agents

Unique and modern marketing methods to promote real estate

Crystal House is a unique combination of years of experience, full commitment and innate intuition. It is thanks to them that, for more than 15 years, we have been building our brand on the international market, offering clients properties from the PREMIUM segment in the best locations around the world.

At Crystal House, we take full advantage of the latest trends in the real estate industry. We are known for our unconventional solutions and innovative approaches in the market. As first to implement innovative solutions leading to quick sales, and our material visual material stands out for its creativity and quality. Original, refined in every detail. Website is not only our business card,but also an inspiration for others - those who want to learn from the best.

OUR WEBSITE

1.A - Publication of your property on our website

1.A

Our website is the most modern site on the Polish luxury real estate market and one of the most modern in the world in this industry. We are visited by buyers from all over the world.

Our marketing and advertising efforts focus on attracting traffic to the site so that your offer is presented in the most more potential customers.

In the last year we have been visited by more than 300 thousand unique users, and the site recorded 1 million 300 thousand page views.

www.crystalhouse.pl

6. Users: Poland Germany USA England Spain France 88,03% 3,13% 2,96% 2,57% 1,98% 1,33%

1. 2. 3. 4. 5.

YouTube 1.B

YouTube Crystal House is a very popular Polish channel showcasing luxury real estate. The account generates a very large reach and the videos posted there reach the right audience. It is a great place to video presentation of your property.

Subscriptions: + 2,000

Views: + 1,350,000 impressions

Audience:

29% women and 71% men

75% aged +25 years

Zakres nieruchomości:

Residences and apartments in Poland and abroad

Holiday properties

Investment products

Number of films: + 140

SOCIAL MEDIA

1.B - Publication of your property on our Youtube channel and social media channels

Instagram

1.B

Instagram is a very important tool for promoting real estate. We can proudly say that our channels reach audiences all over the all over the world, among them are also very famous people from the world of sports or business.

Each post, reels or instastory has a very high reach and we are still working on even better results.

Thanks to the extensive coverage and the meticulously cooked advertisements your property will go directly to potential customers interested in interested in buying it.

mrluxury.pl

+20 000 followers

+55 000 followers

Viewers: 32% Woman & 68% Man | 76% aged 25+

crystalhouse

2.A 2.B

PHOTOS

2.A - Real estate photos: 20-30 professional photos

2.B - Drone - photos and drone footage showing off property

Professional real estate photos are made by a photographer cooperating with us, who with his skills and many years of experience in this industry is able to present residences and apartments in the best possible way, presenting all its assets so as to catch the eye and interest of a potential buyer.

Exceptional photos will depict the real beauty of Your property while taking into account all its assets. Complementing the offer is additional photo session made with a drone presenting the property and the surrounding area.

Session time: 1-2 hours

2.C – Lifestyle – seling a special way of life

LIFESTYLE

2.C

The most important thing in this industry is the ability to sell the feelings associated with a particular property.

When we buy a house, we are not buying four walls, but the emotions that accompany the first contact with the investment.

Showing the lifestyle of a property attracts the customer’s attention and encourages them to look at it.

Video

3.A 3.B

A professional recording will present your Property from the best side. The buyer already in the video will see a spacious living room, a functional kitchen or the view from the terrace, so he will see how he can enjoy life, rest relax in his new residence or apartment. This allows you to show the property to potential customers from all over the world.

Thanks to the video, the client can see the property with all the details. In addition, the videos always have background music to make the viewing experience more pleasant. Sometimes our agents personally present the property in a professional manner, describing its assets with all the details.

Length of the video: 2-4 minutes

Short video: up to 60 seconds

Session time: 2-4 hours

3.A - Professional video showcasing the property 3.B - Short video for Social Media

Virtual Walk through the property

3.C

As the first in the market, the specialized as part of our agency’s specialized services, we focused on virtual tours of the most luxurious buildings in our offer, showing the real beauty of each of our facilities.

We have introduced to our offer a completely new way to show properties, which has now become has become a standard. An amazing solution, thanks to which Customer virtually moves to the interior property while being at home.

3.C - Virtual Walk – the whole world at your fingertips

SEO for your listing

4.A 4.B 4.C

In addition to the ads on sales portals do not movables and in social media, an importantelement of reaching the widest possible range of potential customers is SEO, i.e. optimization lization of a website in such a way that it gain the highest possible position in the search engine Google.

All real estate listings on our site are personalized, and our specialists create professional descriptions containing the most important information and taking into account the main assets of the property. Proper selection of key words affects the high position of your property in search results. Since years our website has been ranked very high in the Google search network under the keywords related to related to the premium segment.

Your ad will enjoy more interest of potential customers also thanks to professionally prepared advertisements run from your Google advertising account and campaigns run in social media

DIGITAL MARKETING

4.A - SEO for your Real Estate 4.B – Google Ads 4.C – Social Ads

EXCLUSIVE

5.A – The best premium properties in the “exclusive” section

5.B – Content marketing - luxury real estate alongside other luxury goods

5.A 5.B

Property listings that we sell on an exclusive basis are posted in a special EXCLUSIVE section on the Crystal House website. Thanks to this distinction, potential clients, upon entering our website, will immediately see the most important and best properties that our agency offers.

The valuable content we publish and promote, targeting a specific audience segment, attracts customers’ attention and encourages them to explore our offerings. Combining our real estate and industry content with the subject matter of other luxury goods increases traffic to our website, builds our image as an expert, and encourages clients to buy property through our agency.

Crystal House Magazine 6.A

Crystal House Magazine - author’s project and a new quality in the real estate market.

In the magazine we include strictly selected offers, a lot of valuable industry content, as well as information from the world of art and other goods from the premium segment.

Published once a year in 5,000 copies and distributed to diplomats, directors, CEOs and many other potential customers both from Poland and abroad.

MAGAZYN

6.A - Magazyn Crystal House

NEWSLETTER

7.A 7.B

We prepare and distribute mailing campaigns targeting our customer base, as well as Polish and foreign real estate agents.

We pay special attention to the schedule of actions to remind customers about the property. Innovative online tools tell us when customers are most active and show the most interest in a particular property, and then they will make personal contact with us personal contact.

Currently, our newsletters reach more than 7,000 customers, and the number of those interested in receiving them continues to grow.

7.A - Email campaigns regularly sent to Crystal House clients 7.B – Campaign informing Polish and foreign real estate agencies about your offer

www.crystalhouse.pl | biuro@crystalhouse.pl | +48 666 200 080

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