2022MEDIA KIT PROUDLY PUBLISHED BY CRUSH COMMUNICATIONS
Crush Magazine is much more than a free tourist guide. It’s designed for optimistic, intelligent locals who lead busy lives, and care about what’s happening around them. In today’s technology age of information overload, where news instantly becomes old, Crush Magazine takes a refreshing step in the other direction. Our highquality content enables local readers to catch their breath, let their hair down and connect with their community. We entered the market in 2020 with bi-annual hard copy distribution and a cutting-edge online presence. Crush Magazine is now published four times a year and is strategically designed with the express purpose of making more locals and visitors fall in love with the Bundaberg Region, from Childers to Agnes Water.
crushmagazine.com.au
Created by a small team of passionate, longterm locals, Crush Magazine is the independent, premium go-to-guide for visitors seeking insider information about the Bundaberg Region. We showcase Bundaberg’s best offerings in food, style, health, leisure, industry and the arts to entice visitors to stay a little longer.
MEET THE MODELS Read more: crushbridal.com.au
In Spring 2022 we will launch Crush Bridal, an event planning guide that will celebrate love in the Bundaberg Region and beyond. The luxury, annual book will profile real brides and weddings, spanning from Wide Bay to the Discovery Coast and west to the North and South Burnett Regions. Our premium Crush publications would not be possible without our advertising partners. We know local businesses are just as committed to advancing ‘brand Bundaberg’ as we are! We invite you to join us and help share our beautiful Region’s stories and successes! Our Crush Magazine models are not paid professionals, just people who love the Bundaberg Region.
Crush. Noun1 A strong feeling of love, fancy or infatuation.
welcome
The Bundaberg Region has come of age! We’ve always been a hub for innovation and enterprise, but our laid-back town is fast gaining a reputation for the finer things. And we think that’s worth celebrating!
Since returning to Bundaberg in 2014, Larine has played an active role in helping local politicians and community leaders promote Bundaberg and attract investment to the Region. She is a Board Director of Bundaberg Tourism and owns Kaleidoscope Skin Cancer Clinic with her husband, Dr Charles Blair.
LET’S GET acquainted
After more than a decade in the fast-paced 24-hour news game, Nikki expanded her qualifications to include digital marketing, advertising and social media. She moved into the private health sector to coordinate marketing at Friendly Society Private Hospital. She is Vice President of the Bundaberg and District Chamber of Commerce.
Meet the founding owners of Crush Communications, the proud publisher of Crush Magazine and Crush Bridal.
Meet the rest of the Crush team at www.crushmagazine.com.au/team
TERMS AND CONDITIONS: The publisher reserves the right to refuse or omit any advertising, advertorial or editorial content that does not meet our strict design style, specifications, values or objectives. Editorial and advertorial content is at the Publisher and Editor/s discretion. The publisher is not liable for any loss arising from the omission or incorrect printing of any advertisement, however caused. It is the responsibility of the advertiser to check their advertisement is correct. Cancellations must be made in writing at least six weeks prior to distribution date. Failure to do so will relieve the Publisher of any obligation to comply with the cancellation request and no refund will be provided. Where cancellations are received on time, the Publisher reserves the right to retain funds for photography and graphic design services provided during the production of advertisement artwork. Advertising content, placement and position within the magazine is at the Editor’s discretion. All discounted bookings must be paid for upfront, in full, within 14 days of invoice or the discount may be revoked. Only one discount offer can be redeemed at any one time, ie. discounts cannot be used in conjunction with another. Discounted bookings are not eligible for payment plans. Payment plans on all full price bookings will incur a 10% surcharge. Readership statistics are provided as estimates only, based on Crush data and research by Roy Morgan. Magazine Issue themes may be subject to change at Editor’s discretion, without notification.
CONTACT US Crush0447hello@crushcomms.com.au669431Studio:Shop10Palace Arcade, 133 Bourbong Street, Bundaberg PO Box 2426 Bundaberg Qld 4670 #crushbridalinsider#crushbridal#crushcomms#bundycrush#crushmagau crushmagazine.com.au Larine and Nikki are styled by Nathan’s Boutique, Silver by Diamond, The Place Hairdressing, and Bundaberg West Pharmacy. Location: Crush Studio. Photography by Paul Beutel. crushbridal.com.aucrushcommunications.com.au
Nikki Sorbello | Managing Editor Nikki Sorbello grew up in Childers with red volcanic dirt between her toes. She spent the early part of her career working as a journalist, design editor, producer and Chief-of-Staff for newspapers and radio in Hervey Bay, Maryborough and Bundaberg.
Larine Statham-Blair|
Larine Statham-Blair is an award-winning journalist with almost 20-years experience in news media, community consultation and business public relations. Working as a correspondent for Australian Associated Press, both in Australia and overseas, Larine covered some of the biggest news events of the past decade.
• Newsagents • Selected eateries, hair and beauty salons, medical and allied health clinics, boutique retailers and professional offices • Tourist Visitor Information Centres in Bundaberg, Childers, Gin Gin and Agnes Water • Accommodation providers • Bundaberg Airport • FREE digital subscription for the latest issue • Annual hardcopy subscriptions delivered to your home for $35 postage and handling • Digital back issues available FREE on our website DISTRIBUTION Crush Magazine is FREE and available from Childers to Agnes Water, while stocks last: For the full list of distributors visit: www.crushmagazine.com.au/stockists CHILDERS | BUNDABERG | AGNES WATER Fall in love with the Bundaberg Region 27/4/21 4:37CM Issue 2021_COVER.indd 1-3 10/2/21 IDYLLIC SETTINGS GOURMETBEAUTIFULPURVEYORSHAMPERSINSPIREDRECIPESGAMESANDMORE the picnic issue CHILDERS | GIN GIN | BUNDABERG | AGNES WATER YOURS AUTUMN/WINTER 2020 10,000 PRINT CIRCULATION HARD COPY READERS 35,000 + 1200 + DIGITAL SUBSCRIBERS PUBLISHED QUARTERLY MONTHLY WEBSITE & SOCIAL TRAFFIC 1500 + WEBSITE VISTORS 3500 ENGAGED FACEBOOK USERS 93,000 FACEBOOK PAGE IMPRESSIONS 7550 REACHED MONTHLY ON INSTAGRAM
Trim 210mm x 297mm Bleed 220mm x 307mm Internal Margin: 10mm, all around Single page: $1600+gst Double page spread: $3000+gst (excluding premium pages) Premium pages: Pages 2 & 3: $2350+gst per page Pages 4 & 5: $2200+gst per page Inside back cover: $2200+gst Back cover: $2800+gst
For eight weeks only, in June and July each year, we offer a very special multibooking discount. Book in three issues of Crush Magazine and you’ll receive 50% off your fourth placement. If you also add a Crush Bridal package, we’ll discount that placement by 15%.
When supplying your own artwork, high-resolution PDFs are the preferred format. Embedded fonts and images must also be print-ready and follow Crush specifications. 5mm bleed on all edges is required for ads with bleed. Crop marks are required, but should not be touching any part of your artwork. All images, logos, graphics, used in your artwork are CMYK, at 300dpi at 100% scale. No RGB or SPOT colours should be used. When exporting your PDF, select crop marks only. Bleed marks, colour bars, registration marks, and page information are not required. Please ensure text and images are kept well clear of side margins to allow for binding (internal margin).
Half page, horizontal 185mm x 135mm, no bleed Half page, vertical 89mm x 277mm, no bleed Internal Margin: 5mm, all around $875+gst 1/2 PAGE 1/2 PAGE Quarter page, vertical 89mm x 135mm, no bleed Quarter page, horizontal 185mm x 64mm, no bleed Internal Margin: 5mm, all around $550+gst 1/4 PAGE 1/4 PAGE
Full page advertisement
PRINT SPECS FOR CRUSH MAGAZINE & CRUSH BRIDAL
MULTI-BOOKING & LOYALTY DISCOUNTS
printed magazine,
DOUBLE PAGE SPREAD SINGLE PAGE
** conditions apply to all discount offers: payment is required upfront, in full, within 14 days of invoice. May be invoiced across the two financial years (June & July). Payment plans are not permitted on discounted package now GET IN
2022/23 PUBLICATIONS & KEY DATES SPRING 2022/ISSUE 9: STYLE. Individual. Collective. Timeless. On Trend. Advertising booking deadline: Friday, July 15
Advertising artwork deadline: Friday, July 22 Distributed: end of August/start of September SUMMER 2022/ISSUE 10: The Strength Issue. MIND BODY SOUL.
Advertising artwork deadline: Friday, January 20 Distributed: end of February/start of March WINTER 2023/ISSUE 12: SUGAR AND SPICE and all things nice Advertising booking deadline: Friday, April 21 Advertising artwork deadline: Friday, April 28 Distributed: end of May/start of June Issue 13 & 14 themes and deadlines TBA
Advertising artwork deadline: Friday, October 21 Distributed: end of November/start of December AUTUMN 2023/ISSUE 11: SANCTUARY. Family roots and cultural ties
Advertising booking deadline: Friday, October 14
We offer a wide range of advertorial placements that can be customised to suit your business objectives and budget. Our advertorial sections include product placements, opinion columns, stories and even our front page. Subject matter, graphic design and content is at the Editor’s discretion. You can view the full list of regular Crush sections at Product placement with blurb: $150 - $400+gst Half page: $675+gst Full page: $1200+gst Double page spread: $2300+gst Crush Magazine front cover and website package (includes cover image, contents double page spread image and a full page story in the plus the main banner image on our website home page and Facebook cover for 3mths): $5000+gst
ADVERTORIAL
TRADITIONAL DISPLAY ADVERTISING
www.crushmagazine.com.au/regular-sections/
Advertising booking deadline: Friday, December 9
• Newsagents in South Burnett, Fraser Coast, Bundaberg Region, North Burnett and the Discovery Coast • Selected eateries, hair and beauty salons, boutique retailers, accommodation providers and waiting rooms • FREE digital subscription for the latest issue • Tourist Visitor Information Centers in Hervey Bay, Maryborough, Bundaberg, Childers and Agnes Water • Annual hardcopy subscription delivered to your home for $10 postage and handling • Digital back issues available FREE on our website DISTRIBUTION Crush Bridal is FREE and available from Hervey Bay to Agnes Water, while stocks last: For the full list of distributors visit: crushbridal.com.au/about/stockists 2023SEPT ISSUE 2 HARD COPY READERS 35,000 10,000+ PRINT CIRCULATION PUBLISHED ANNUALLY
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Book before Tuesday, February 14 to receive
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GOLD - $2800+gst Double page traditional display advertisement OR single premium page (premium pages are limited to six per issue: 2, 3, 4, 5, inside back cover and back cover) Standard online membership Take over our Facebook Community twice a year to live chat with brides-to-be (2x10mins)
Display advertisement on the Crush Bridal website home page, linked to your website or directory Online Directory listing for 12 months; includes contact details, 9 photos, a description of up to 2000 characters and your logo.
EARLYBIRD OFFER
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STANDARD ONLINE MEMBERSHIP
• Engage with brides-to be via the Crush Bridal Facebook Community
Advertising booking deadline: Friday, July 28 artwork deadline: Friday, August 4 September
Advertising
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• Join any time Online Directory listing for 12 months; includes contact details, 6 photos, a description of up to 2000 characters and your logo.
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PEARL
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ADVERTISING PACKAGES
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15% off your advertising placement in the 2023 print edition of Crush Bridal.
Priority Directory placement on first page of your Engage with brides-to be via the Facebook Community
Printed
12 MONTHS $90+gst
BASIC ONLINE MEMBERSHIP
• Join any time Online Directory listing for 12 months; includes contact details, 1 photo, a description of up to 1000 characters and your logo.
Our digital advertising will cost you less than a single cup of coffee crushbridal.com.au
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PREMIUM ONLINE MEMBERSHIP (strictly limited to 12 businesses)
Distributed:
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RUBY - $1600+gst Standard full page traditional display advertisement Standard online membership - $875+gst Half page advertisement (horizontal or vertical) Basic online membership SILVER - $550+gst Quarter page advertisement (horizontal or vertical) Basic online membership 2023 PUBLICATIONS & KEY DATES
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DIAMOND – $9000+gst This package can be shared collaboratively between businesses. Magazine: Front cover image Double page contents spread image Four page advertorial story Website: Main home page banner image Facebook Community cover Standard online membership Take over our Facebook Community every couple of months to live chat with brides-to-be (6x10mins)
DIGITAL MEMBERSHIPS
• Take over our Facebook Community twice a year and live chat with brides-to-be (2x10mins)
ANNUAL 2022/ISSUE 1:
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12 MONTHS $60+gst
• Engage with brides-to be via the Crush Bridal Facebook Community for 12 months
*see pages 4 & 5 of the Media Kit for Crush sizing, orientation and specs.
Running a business without promoting it is like winking at someone in the dark. You know what you’re doing, but no one else does. With more than 45 years combined experience, Crush Communications can help shine a light on your business.
We are a boutique firm that works only with a select number of clients each year to develop a strategic communications plan for their business and craft engaging copy that converts.
MARKETING | PUBLIC RELATIONS | ADVERTISING | STRATEGIC ENGAGEMENT PROUD PUBLISHER OF CRUSH MAGAZINE & CRUSH BRIDAL w ww.crushcommunications.com.au
Crush. Verb1 To squeeze, press or mash something forcefully to change it or extract its potential.
