Customers love eMoov. When you save somebody thousands of pounds, they tend to look at you favourably. In the early years, when online estate agency was in it’s infancy, and the concept was not known by the general public, many customers showed curiosity about the internal workings of the business. I was asked by several people about the possibility of investing in eMoov and if there was any way they could get “a slice of the pie”. I constantly found myself having to turn away friends, customers, staff and family. Unfortunately, there was no way of structuring smaller investments from those who did not have six-figure sums to invest. I thought this was a grave shame. I wanted these people to join me in changing the estate agency sector for the benefit of the consumer.
62 #FundedClub | Guest Article: eMoov
These feelings of frustration serendipitously coincided with the rise of equity crowdfunding as a legitimate avenue of investment for a company at our stage of growth. I had witnessed other companies lead the way and raise significant +£1m rounds which set a precedent and a blueprint in which to base our own crowdfunding campaign. With established VC heavyweights such as Robin Klein (Just Park) and Simon Murdoch (who shared my enthusiasm when I suggested the idea), equity crowdfunding had the stamp of approval from venture capital and fundraising experts. These guys are seasoned veterans who are driven to innovate and support people with ambitions to grab significant market share in age old industries.