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77 ways twitter could make money a brainstorm by the www.boardofinnovation.com


10 building blocks

company

product

service

exposure

attention

experience

less money

reputation

money

client


Twitter service today

twitter user


Current user base

twitter user

Who is going to pay? The twitter user?


Current user base

twitter user

Who is going to pay? The twitter user?


Current user base 3th party app (second type of ‘users’)

Some apps make money! twitter user


Before we start 1. Consider these examples as a rough brainstorm to show the potential 2. Some solutions bring in money but do have big disadvantages. 3. This is just a random list of ideas


Current user base

Ask fees to successful 3th party apps

1


Current user base

Sell virtual gifts

2


Current user base

Offer mobile app with exclusive features

3


Current user base

Assist users in reputation building

4


Current user base

Paid Q/A service (Where can I ...)

5


Current user base

Let people pay for more then 140 characters

6


Current user base

Ask small subscription fee

7


Current user base

Offer a twitter portal for professional twitters

8


Current user base

Sell products that show relevant tweets (similar to digital photo frames)

9


Current user base

Ask money to see private/locked twitter users

10


Current user base

Group buying

11


Current user base

Insert twitter suggest feature

12


Current user base

Offer paid streams (horoscope, wheater,...)

13


Current user base

Open twitter saving account similar to banks

15


Current user base

Add paid interactive tools to front page

16


Current user base

Let people pay for highly profiled recommendations

17


Current user base

Sell poken-like off-line communication tool

18


Current user base

Sell special print editions

19


Current user base

Sex sells, do something with it...

20


Current user base

Let people sell stuff inside of twitter

21


Current user base

Sell Twit-shirts

22


Current user base

Ask for donations

23


Current user base

Add profile based breaking news service

24


Current user base

Create secondary totally independent business

25


Current user base

Force users with a lot of followers to pay

26


Current user base

Let users in group pay to kick trolls

27


Current user base

Offer a group twitter account

28


Current user base

Let companies pay to remove negative tweets

29


Current user base

Ask money to keep on following high level people

30


Current user base

Add a premium user highway

31


Current user base

Build out a pyramid scheme for new users

32


Current user base

Ask commission for twitter group booking for events (e.g. Twunch)

33


Current user base

Create system of gift cards to rent Twitter space

34


Current user base

Roll out Twitter experience stores

35


Current user base

Ask money to remove your account and history

36


Current user base

Ask money to fake the follower/following amount

37


Current user base

Ask money to fake the follower/following amount

38


Advertising based

Replace letters with brand logos similar to MSN Messenger

39


Advertising based


Advertising based

Add profiled ads between tweets

40.


Advertising based

Take commission on people that place paid tweets (ads)

41


Advertising based

Add brand names at the end of twitter messages

42


Advertising based

Mailings with advertising triggered by certain tweets

43


Advertising based

Offer branded themes

44


Advertising based

Add regular text ads and banners to the front page

45


Other parties


Other parties

Offer data insight reports for marketing purposes,...

46


Other parties

Earn on real time searches or data insights

47


Other parties

Take commission on Charity donations

48


Other parties

Offer in-game Twitter services

49


Other parties

Sell the brand name

50


Other parties

Try some co-branding

51


Other parties

Launch a twitter approved label

52


Other parties

Sell marketing/ brand reports to companies

53


Other parties

Sell profile information of the users

54


Other parties

Offer the twitter back-end as stand-alone application for other purposes

55


Other parties

Just sell the company

56


Other parties

Become a micro-payment facilitator

57


Other parties

Sell merchandise

58


Other parties

Install controlled crowd review system

59


Other parties

Launch 1h speed auctions

60


Other parties

Let people rent exclusive twitternames for a month

61


Other parties

Offer a white label platform

62


Other parties

Integrate twitter into products to let them communicate their status

63


Other parties

Give awards, ask money to be nominated

64


Other parties

Active alerts to companies: # people are talking about you

65


Other parties

Ask money to shut down service

66


Other parties

Create job platform

67


Other parties

Help other companies with lawsuits against twitter users and take commission

68


Other parties

Partner with telecom operators

74


Other parties

Offer a consulting service to companies

69


Other parties

Add sponsored contests

70


Other parties

Add a emergency twitter feed paid by the government

71


Other parties

Ask money to become a Twitter employee for a while

72


Other parties

Ask money for not talking about something (blocking system)

73


Other parties

Ask money see someone's identity

74


Other parties

Create special event-twitter application

75


Other parties

Add lottery or gambling system

76


Other parties

Fraud & run...

77


can you find another example?

...


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