world of shorts magazine _case study
world of shorts*=free online magazine published by daazo.com *cannes 2011 edition
59 pages 1 editorial 15 interviews (10 student directors, 5 short film directors) 3 interviews with Cannes&Berlinale programmers 1 interview with Cannes Cinefondation alumni 1 contest 1 editorial 2 promo pages 1 essay no external ads
4 writers 1 graphic designer 1 proofreader
published exclusively online
promoted on main website (daazo.com), twitter, own facebook profile, other facebook profiles*, and 6 news/cultural sites & newsletter + direct marketing (Short FIlm Corner, Shorts Up, Shorts Up Cluj, Future Shorts, TimiShort (festival), Clermont Ferrand, Oricum(cultural portal), GoShort (festival), Ginger Group(cultural portal), Wwmp(news portal), Stiu pe Cineva (portal), Modernism (cultural portal), Slicker (portal), Cologne Short Film Festival,Belgian Short Film Festival, “Short of the Week”, Oberhausen Short FilmFestival, Filminute, “We Love Short Films”)
written & designed in 14 days. published on the 16th of may, 2011 only on issuu.com
pageviews
total number of readers
1344 762
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number of issuu.com readers
140 97 75 28
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unique pageviews
18532 11511 8901 9122
5877
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9 days online unique pageviews: 73598 readers: 8566 bookmarks received: 3 subscribers: 2 164 likes on facebook directly from the issuu document