DESIGN GUIDELINES
DESIGN GUIDELINES This Design Guidelines outlines the rules that must be followed to maintain a consistent visual brand identity for Gohotels.ph Chain. It’s important to read and follow this guide so that all of our materials look consistent.
Go Hotels is a chain of essential service hotels providing quality accommodations, with a complete
INTRODUCTION
and convenient travel experience. Pay value-for-money rates for the services you need. Our variably-priced room rates and online booking engine rewards the low rates to early planners with the quickest click. We are also open for franchising as we hasten the expansion program of the Go Hotels chain.
This is a guide to the basic elements that make up our Brand. It will let you get to know us better.. 01 LOGO TYPE 02 GUIDELINES FOR LOGO PLACEMENT 03 TYPOGRAPHY 04 COLOR SYSTEM 05 LAYOUT SYSTEM 06 ICONOGRAPHY 07 DOWNLOADS AND TEMPLATES
01 LOGO TYPE Rationale | Logo Colors | Logo System | Guideline Variation
OUR LOGOS Should never use colors other than specified in this Manual and should always be created from original, digital artwork and never redrawn.
ALL ELEMENTS Within the logo variations must remain at their fixed proportions and should not be scaled, re-position, or altered in any way.
Colors on your computer monitor may not look the same as when printed on your
LOGO COLORS
office printer or by a commercial printer. Using the exact colors listed here in your projects is the only way to ensure consistency of Gohotels. ph Chain’s colors. Do not attempt to match thsese swatches “by eye.” Always refer to this chart for accurate results.
COLOR PALETTE PRIMARY
These are our corporate primary colors for our logo, text and headers
pantone cmyk rgb hex #
green 355 coated/uncoated 94 | 0 | 100 | 0 0 | 169 | 79 00A84f
pantone cmyk rgb hex #
yellow coated/uncoated 0 | 0 | 100 | 0 255 | 242 | 0 fcee21
Also included are the references for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB abd HEX references included when the logo is to be used digitally.
LOGO SYSTEM
Our Logo is very precious to us. Please be nice to it.
01
Neither logo should be redrawn or recreated in any way. The correct reproduction of the logo can be achieve only by using the official logo file.
02
01 This is the landscape version of the logo and is the most immediate representation of our company. By using this version on the majority of our materials, we will avoid diluting the brand by having too many different looks. Consistency is key to brand recignition. 02 The stacked version of our logo should only be used when the landscape version won’t work or fit.
LOGO SYSTEM
Exclusion Zone, a little elbow rom to help us stand out. Standard Logo
The minimum exclusion zone margine for Landscape Logos is based on the dimensions of the letter “O” of the logotype. A clear space that equals to two “O” (as seen here) is necessary.
The minimum exclusion zone margine for Stacked Logos is based on the dimensions of the letter “O” of the logotype. A clear space that equals to three “O” (as seen here) is necessary.
Keep in mind, this is a minimum clear space area. More space is preferable. Standard Logo with designation
M A N D A L U Y O N G The minimum exclusion zone margine for Landscape Logos and Stacked Logos with designation/ locationis based on the dimension of the letter “O” of the logotype. A clear space that equals to one “O”(as seen here) is necessary. Designation must always be placed at the bottom of the standard logo maintaining the clear space between the icon and designation.
Font: Gill Sans Regular Kerning: 650
O RT I G A S C E N T E R Font: Gill Sans Regular Kerning: 300
LOGO SYSTEM MINIMUM SIZE
bigger is better.
Landscape logos must not be reproduced at a size smaller than 16mm width.
16 mm
Stacked logos must not be reproduced at a size smaller than 11mm height.
11 mm
GUIDELINE VARIATION
Landscape Version
We want to look good all the time, so take time to consider how to apply our logo.
Stacked Version
02 GUIDELINES FOR LOGO PLACEMENT Identity Misuse | Logo Family
IDENTITY MISUSE
We don’t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo.
01
01 Space around the logo Always leave the logo some space to breathe. Try using white, yellow or green backgrounds
02
02 If you have to... If it’s unavoidable to set the logo on a color yellow or green or a photo use logo with white or yellow background. 03 Not right Do not rotate or twist and crop the logo. Distoring or changing proportion and changing the placement, proportion or sizes of the logo elements is prohibited.
03
04 Not good Do not ruse the logo on complicated background/pattern and overlap anything inisde the clear space. 05 No thanks Do not add embelishments like drop-shadows, embossings, outlines or other graphic effects and graphic elements to the logo.
04
05
LOGO FAMILY
Say HELLO to everyone in the family, if you can’t find it here, we don’t want you to use it.
Landscape Version
There is one full-color option of the logo for the stacked and landscape logo. There are also options available for two color and single color for reproduction on both black and white backgrounds.
Stacked Version
Landscape Version
Stacked Version
While the landscape option is the preferred logo, use of either the stacked or landscape logos should be determined according to their suitability for the layout.
Isolated Version
The use of the GO graphic im isolation should be carefully considered and implemented, and be restricted to supporting promotional materials. The GO graphic may not be used as the default identifier in place of the complete logo.
03 TYPOGRAPHY
Typography is the backbone of design, getting it right is paramount.
TYPOGRAPHY STYLE HEADLINES:
GIL SANS BOLD
Aa COPY:
Text for correspondence and publications should preferably be set in upper and lowercase. Capitalization should never be used for body text, but is acceptable for headings.
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890!‘“%()@? /=,.;:&
Gil Sans Regular
Aa SUPPORTING TYPEFACE
ABCDEFGHIJKLMNO P Q R ST UVW XY Z abcdefghijklmnopqr stuvwxyz 1 2 3 4 5 6 7 8 9 0 !‘“ % ( ) @ ? / = ,.;:&
Aa Aa Aa Aa This is Gil Sans Light Italic
This is Raspoutine Classic Italic
This is Intro Inline
This is Hands of Sean
04 COLOR SYSTEM Our colors define our brand. We’re bold, bright and confident. Simple and to the point.
COLOR PALETTE PRIMARY
COLOR PALETTE SECONDARY
These are our corporate primary colors for our logo, text and background.
pantone cmyk rgb hex #
green 355 coated/uncoated 94 | 0 | 100 | 0 0 | 169 | 79 00A84f
pantone cmyk rgb hex #
yellow coated/uncoated 0 | 0 | 100 | 0 255 | 242 | 0 fcee21
If accent colors are needed in addition to the green and yellow, select from the colors below only. These are secondary accent colors only can be use for headers and text and may not be used in Gohotels. ph logo.
pantone cmyk rgb hex #
green 83 | 7 | 93 | 0 0 | 166 | 83 00a653
pantone cmyk rgb hex #
yellow 3 | 0 | 86 | 0 252 | 238 | 61 fcee3d
pantone cmyk rgb hex #
green 88 | 22 | 99 | 8 1 | 136 | 68 018844
pantone cmyk rgb hex #
yellow 14 | 12 | 100 | 32 225 | 205 | 32 e1cd20
pantone cmyk rgb hex #
green 90 | 30 | 100 | 20 1 | 114 | 58 01723a
pantone cmyk rgb hex #
yellow 26 | 24 | 100 | 0 196 | 176 | 47 c4b02f
pantone cmyk rgb hex #
green 90 | 38 | 91 | 37 1 | 80 | 52 015834
pantone cmyk rgb hex #
yellow 41 | 34 | 100 | 7 153 | 144 | 51 999033
pantone cmyk rgb hex #
black 0 | 0 | 0 | 100 35 | 31 | 32 231f20
COLOR PROPORTION
Thes graphics show how the primary Gohotels.ph colors of green and yellow should make upmost of the color on our print and presentation layouts.
80% of layout. Yellow space and primary Gohotels.ph colors.
20% of layout. Secondary colors used only as accents.
Our secondary colors should be used sparingly mostly in vector graphics or icon other than these they should make up no more than 20% of the color on any given layout.
04 LAYOUT SYSTEM
BASIC LAYOUT SYSTEM
Basic print guide for ads
Logo
Gohotels.ph logo and or branch location
Artwork
LANANG-DAVAO
Footer
16 Branches or 8 smart reasons
MAIN COPY - Font Family : Gil Sans Font Weight : Bold Font Variant : All Caps SUB COPY -
Font Family : Gil Sans Font Weight : Normal Font Variant : Normal
BASIC LAYOUT SYSTEM
Application
BUTUAN
HORIZONTAL LOGO
LOCATION/BRANCH INDICATOR
VISUAL AND HEADLINE
SUBCOPY
16
BRANCHES
BACOLOD BUTUAN MANDALUYONG
CUBAO-QUEZON CITY * DUMAGUETE ERMITA-MANILA * ILIGAN * ILOILO LANANG-DAVAO MANILA AIRPORT ROAD NORTH EDSA-QUEZON CITY * ORTIGAS CENTER OTIS-MANILA PUERTO PRINCESA TACLOBAN TIMOG-QUEZON CITY * *SOON TO OPEN
LOCATIONS FOOTER
05 ICONOGRAPHY
BASIC ICONS
Travel Icons used for accent or visuals
Icons should be in secondary color palette or white