5 Marketing Solutions for Orthodontists
5 Marketing Tips for Orthodontists Juggling appointments, keeping your support staff always ready for success, and doing everything else necessary to keep your orthodontic practice running smoothly, chances are you don’t have the time or know-how to create and implement a large-scale marketing strategy to grow your practice. But in today’s competitive healthcare space, where one poor patient review can affect your reputation and bottom line, it’s important to make marketing your priority. Compared to dentists, your patient market is much smaller and your patients come and go more frequently — but these differences can actually help you succeed. Here are 5 marketing strategies that are easy to implement, cost-effective and likely to yield relatively quick results. 1. Create Video Content Online You must think like a marketing CEO if you want to keep your patient panel full. Creating engaging, relevant content will improve your search engine results and also helps position you as a trusted expert. Watch This Testimonial: https://www.youtube.com/watch?v=qBwQjeotho4 2. Think Local Video Marketing Having a Video of your practice and services is the first step in addressing getting more visibility for your practice. The most important things you can concentrate on is the organic rankings so you can market effectively 24 hours a day, 7 days a week or 365 days a year! The video advertising channels can be an effective way to target market parents whose children need braces and people who are thinking about Invisalign. Other ways are to create a marketing budget for local Facebook ads or Google Adwords campaigns and think about setting up a table at a local event, sponsoring a sports team, or donating your services at a fundraiser. One thing to remember is to make sure there is amazing video content about you and your practice. Good Example of a Testimonial: https://www.youtube.com/watch?v=iw8dBEWuvXU
3. Build relationships with area dentists Referrals from dentists are one of the best ways to get new patients. Dental patients already know they need your services, whether it’s now or later. And, if a patient trusts and values their dentist, they’re likely to trust you as well. Establishing relationships and building a strong rapport with area dentists will make your practice grow. Make educational, “evergreen” video content on your websites and on a blog with articles like ”How To Clean Your Braces and ”How To Get Your Perfect Smile.” Also feature other types of content, such as blog posts, videos and free downloads. By sharing this content on your social media channels. For example, you could create demonstration videos in which you walk patients through procedures to put them at ease. Make sure to do all this in video format so it is easily seen and simplified. Watch This Review: https://www.youtube.com/watch?v=Mjfp6KML2mM 4. Offer incentives Since orthodontic care is costly and often not covered by insurance, offering specials for new patients is one of the best marketing strategies to get new faces in the door especially with video. Here are different ways to approach patient incentives: Offer free consultations for new patients, a discount on certain services, special packages, or valueadded extras that don’t cost you much. Give a discount to patients who pay in full, upfront. Reward patients who provide referrals with gift cards to a local store or a discount on their next service. Using video to give coupons for cleaning, x-ray and exams or a special offer that lets everyone know who you are. Good Example of a Testimonial: https://www.youtube.com/watch?v=hAMwS7_tNHk 5. Once they see your practice Ask for feedback After patients search online for orthodontists or turn to social media for referrals, they’re looking at
ratings and reading your reviews. Especially video reviews. They want to know what other patients think of you and how satisfied they are with your practice. Online reviews can also help improve your search engine rankings, so they should be an important part of your super marketing strategy. Ask for patient review as soon as possible — send them a message right after their appointment to increase the chances they’ll leave a review. You can do this by sending a note with links to your Google+ page, Facebook page or Zocdoc profile. Make sure you have online video testimonials to help your practice grow. Patients enjoy seeing other people. Monitor and respond to any bad reviews, and work to resolve the challenges patients present. This will show prospective patients that customer satisfaction is really important to you. Most of all, let there be videos circulating showing your office and staff to new patients. You may also want to make videos of other services you offer to get more dental patients. Need Help With Your Marketing Visit www.MedicalDentalMarketing.com Great Example Of A Review : https://www.youtube.com/watch?v=nd_JiPUgLG0