LOYAL HOUSING DEVELOPMENTS (P) LTD.,
CORPORATE IDENTITY MANUAL
Using the manual
1 Read
this brand manual thoroughly
2 Understand the guidelines correctly
3 Apply
tthe guidelines consistently
Along with its employees, the brand identity is a company’s most important asset. Use the guidelines well to create one consistent image of the LOYAL HOUSING DEVELOPMENTS (P) LTD., brand. Your custodianship will help us build on the heritage of the past and create a new energetic future.
CORPORATE IDENTITY MANUAL
CORPORATE IDENTITY MANUAL
CORPORATE IDENTITY MANUAL
Logo elements and size
(i) The LOYAL HOUSING DEVELOPMENTS (P) LTD., logo consists of the symbol and the wordmark. We can never separate the symbol and the wordmark and the relation, proportion and distance between them should never be distorted. These elements should always be used together as a single image
Symbol Wordmark
(ii) Lowest permissible logo height is 9 mm for print and 50 pixels for online applications. The minimum size may vary depending on the printing process technology or materials used. Please carry out reproduction testing where necessary to establish the optimum size for your use. Kindly ensure that sharpness, clarity and readability is maintained.
Print: 9 mm height
Screen: 50 pixels height
CORPORATE IDENTITY MANUAL
Clear Space
Do not put any text or graphics within the clear-space. To calculate the clear-space, take ‘x-height’ as the height of the alphabet ‘m’. Then leave a space equal to the ‘x-height’ as shown in the diagram.
x-height
x-height
CORPORATE IDENTITY MANUAL
Colour Usage
PANTONE 418C
PANTONE 7406C
C0 M0 Y0 K80
C0 M15 Y100 K5
R88 G89 B91
R244 G201 B0
FOR PRINT Use PANTONE FORMULA (Coated) and CMYK Always match to the Pantone value specified with each colour. If Pantone cannot be used, the CMYK equivalent can also be used.
FOR SCREEN Use RGB and HEX (Web Safe) RGB values are suitable for screen. Web safe colours should only be used in extreme conditions, when other options are unavailable.
CMYK and Pantone values are to be used for offset printing. For other uses such as screen printing or digital vinyl/flex printing, always proof the colours and visually match to the Pantone colours. Colour swatches are provided at the end of the manual
CORPORATE IDENTITY MANUAL
Correct usage: Do’s
Primary application
Alternate black & white application
Alternate application with other colours
CORPORATE IDENTITY MANUAL
Correct usage: Dont’s
Do not interchange the primary colours
Never Compress horizontaly
Never Compress vertically
Do not apply any Gradients
Do not apply any 3D effects
CORPORATE IDENTITY MANUAL
Typography (i) House Font Our house font is Helvetica, which should be used for overall brand communication. The Helvetica family consists of sets that can be used for both print and online publishing.
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 01234567890 ~`!@#$%^&*()_+=[]{}:;â&#x20AC;?,.<>/?
CORPORATE IDENTITY MANUAL
Typography (ii) Helvetical Family Use the house font for all printed materials of LOYAL HOUSING DEVELOPMENTS (P) LTD., such as publications, periodicals and collaterals. It is available in Post-Script format which can be identified with this icon.
Helvetica
Helvetica Regular
Helvetica
Helvetica Bold
Helvetica Italic
Helvetica Italic
Helvetica Bold Italic
Helvetica Bold Italic
Helvetica Narrow
Helvetica Narrow
Helvetica Narrow
Helvetica Narrow Bold
CORPORATE IDENTITY MANUAL
LOYAL HOUSING DEVELOPMENTS (P) LTD., Plot No.1402, H-Block, 15th Main Road, Anna Nagar, Chennai - 600 040. Ph: 044 2616 2511 Fax: 044 2616 2500 Email ID: info@loyalhousing.com Website: www.loyalhousing.com