CRICKET’S DIGITAL TRANSFORMATION

This summer, Australian Cricket partnered with community sport operating system provider PlayHQ to build a modern, intuitive, cloud-based platform for community cricket clubs and competitions across Australia.

The new platform is designed to help with core registrations, payments, competition management, match scoring and statistics.

PlayHQ is the first step in a longerterm strategy to transform the digital experience for Australian grassroots cricket.

A primary focus on the transition for associations and clubs from MyCricket to PlayHQ was to provide comprehensive training, education and support through face-to-face onboarding sessions, platform prompts, booking one on one sessions, virtual webinars, support articles and ongoing support from Cricket Australia’s customer support team. Not all went to plan with the transition in the first year, with the product and some of the areas of focus listed above falling short of expectations. The system did improve over the course of the season and our volunteers and the game’s supporters will begin to see the long-term benefits of the changes coming in to season two.

There were some positives. One year into the digital transformation has seen Cricket NSW achieve a 90% adoption of the PlayHQ platform across our 179 associations and 1191 affiliate clubs.

Cricket NSW is committed to PlayHQ and will continue to work in the off season to ensure that the product and experience improves. This includes key learnings from this season to inform our future support and practice, working with Cricket Australia and PlayHQ to ensure that the product functionality expands and improves to meet our needs, collaborating with Australian cricket and other PlayHQ users to identify the best practice for Year 2, and evaluating what training opportunities we will offer in the lead-up to season 2023/24 to help reduce the early season administrative burden and improve e-scoring take up.