Project #5
REVENUE GROWTH STRATEGY FOR A HEALTHCARE MARKETPLACE Brian Colbert, Noah Faulkner, Harrison Solish, David Choo, Sahil Tyagi WHO CREO SERVED The client was a Toronto-based startup that offered an online platform matching families with Ontario’s best independent care providers. The client provided its customers with stress-free care management and the convenience of having the perfect caregiver come to their desired location. The client offered numerous at-home care services including personal care, companionship, snow removal, and more. As the client continued to expand across Ontario, they were focused on looking for specific strategies to help capture additional market share and increase brand awareness. WHAT CREO DID The CREO team worked with one of the Co-Founders to develop a comprehensive revenue growth strategy. The CREO team began the project by researching and comparing potential customer segments to further pursue. After thorough analysis, a target segment was chosen based on consumer needs, income levels, and geographic location. CREO then proceeded to determine the four marketing channels that would ensure the greatest target segment reach and new customer acquisition. THE RESULT The CREO team built a comprehensive slide deck that outlined a variety of short-term and long-term recommendations for the client. The recommendations were chosen based on the likelihood of success to help the client increase top line revenue growth. The client was also provided with case examples and mock designs to be used for the proposed marketing channels.
CREO Solutions
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