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CPP INSIGHTS - FEBRUARY 2023

Page 8

the honey bee epacktrons intiative by Creative Print and Pack

the h bee epoaney ckt

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the h bee epoaney ckt

the honey bee epacktrons

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the h bee epoaney ckt

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Packaging Design: Packaging design can be defined as the planning and fashioning of a complete form of a product’s package. The design of product packaging can be complex and influenced by the business environment which is technological development, new materials availability, logistics requirements, environmental movements, changes in consumer preferences, and marketing perspective that all will be major influences towards the management decision on marketing strategy. In any business effort, marketing intensely relies on the visual communication of packaging to influence consumers for buying decisions both on purchase spot and utilization position. According to [Willey, D. (1993). Brand Management: Only the strong survive. Journal of Business Strategy, 14(3), 30 – 33] statistics, packaging design is so essential that it presently constituted a $100 billion industry. 8

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