Runway Spring/Summer14

Page 28

M . L E LAB

Y L N O E H T IS

label.m Professional Haircare joined forces with London Fashion Week from September 2013! The exclusive collaboration means that the range originally launched in 2005 will feature the official London Fashion Week logo on all its packaging and is the first time that London Fashion Week has allowed its name to be used to endorse a haircare line in this way. The global initiative provides an innovative platform that showcases the international reach of both TONI&GUY and label.m to new audiences across 41 countries and with British fashion worth ÂŁ21 billion to the UK economy, a percentage of retail profit from the sale of each label.m branded product will go back to the British Fashion Council who run London Fashion Week, to help support future growth that enables the nurturing of British design talent.

403.5 labm Runway SS14 Issue.indd 1

14/01/2014 10:41


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