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What’s the holy grail of hair for consumers? Some might want quicker growth, or to stop hair loss in its tracks, but we’d be confident that all would be intrigued by the promise of permanently healing damaged hair. Imagine what that could mean for those clients too nervous to colour or use heated styling tools – it opens up a world of possibilities. Well, there’s a launch new in the UK that promises just this. K18 boasts patented hair technology that is clinically proven to undo hair damage caused by chemical services, heat and mechanical styling and environmental damage. The system has two products to use during all-chemical services: the K18 Mist, a professional-only product used before a chemical service; and the K18 Mask, a progressive treatment that can be used in-salon or at home. How? Put simply, it has a patented peptide that’s effective at reconnecting broken keratin chains in hair, and that’s how it says it can offer permanent results that repair and heal hair in four minutes. It’s been causing a storm in the US (Khloé Kardashian has tweeted her approval), with colourists seeing better results as the mask evens out hair’s porosity, giving your colour a more uniform and vibrant finish. And K18 works with all professional brands and
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services. Add in to that the profitability potential: for example, with the K18 Peptide Molecular Service, taking into account the cost of the application (£2 per client) and pricing it at just £10, you’d be looking at a profit of £400. Price it at £25, and you’re talking £1,150! Just imagine the boost to your bottom line… Also seen on clients’ wish lists is a bit of wave or movement that’s just right, yet perms are too strong, too curly, too unpredictable, too, well, permanent to appeal to a modern audience. But now you can deliver the movement that matters to each client on a bespoke basis. NUWAVE from Goldwell is a radical reinvention of the classic perm, a semi-permanent shape-changing service to offer clients everything from surferchic beachy texture and bouncy blow-out volume to messy, bedhead texture. Dial curls up or down with the new Smart Control Bond System, which ensures that when the waves reach the desired shape, the process stops. The next-generation technology keeps curls and waves in place for up to three months, allowing clients to change up their hair for the seasons, and lets you enjoy the unlimited creativity of styling without worry of damage. The NUWAVE process also helps to care for hair even as it locks in the new shape by infusing it with keratin, amino acids and panthenol.
CREATIVE HEAD
20/05/2021 15:22