LASTING CHANGE THIS IS NOT A KNEE-JERK REACTION TO CALLS FOR MORE ECOLOGICAL LIVING. THIS IS SYSTEMIC, DEDICATED CHANGE AND COMMITMENT TO SUSTAINABLE PRACTICES. THIS IS KAO SALON DIVISION’S PROMISE TO BUILD A GREENER FUTURE
COMMITTED TO OUR PLANET
FROM FASHION TO future technologies, the way forward is being built sustainably. The world has woken up and realised the responsibility we all share to alter our habits and live with our impact on the planet in mind. Kao Salon Division, whose brands include Goldwell, KMS, Oribe and Varis, is determined to help lead the charge in the professional hair industry as we look to celebrate World Sustainability Day this month. As an industry we face an uphill battle to reduce our impact, but Kao is taking the initiative to streamline each brand’s portfolio and empower its salon partners. Sustainability has always had a part in all of Kao’s values, but it is stepping up its efforts in response to the overwhelming environmental challenges facing the planet. The result? A new, holistic sustainability strategy: the Kirei Lifestyle Plan. Every stage of the product life cycle, from creation to disposal, has been analysed to ensure an environmental footprint that is as small as possible. Improvements have included more sustainable sourcing of ingredients, new packaging design to minimise waste, streamlining production, logistics, sales, use and disposal.
“We are wholly committed to reducing the environmental footprint of our products and services at the salon level. With our increased sustainability efforts and awareness plans, we will empower our partners to run their salons as sustainably as they possibly can” DR. ELMAR MUSSENBROCK, GLOBAL DIRECTOR OF SUSTAINABILITY AT KAO SALON DIVISION
SMALL CHANGES, BIG IMPACT
Kao Salon Division has made strides across all of its brands to rethink its products, helping to reduce waste and the impact of shipping. For example, the new Goldwell SilkLift lightening packaging has been transformed from a traditional plastic container box to a fully recyclable, resealable air-tight pouch made with 80 per cent less plastic, reducing waste volume by 85 per cent. The new shampoo bars from KMS feature the same beloved cleansing formulas, only in concentrated bricks that do not use any plastic packaging. They save both unnecessary water and excess weight when shipping, which means lower CO2 emission in transportation. They’re the perfect starting point for clients looking to transition some of their at-home beauty habits to more sustainable options. Professional colour is also getting in on the action – Goldwell’s TopChic system helps to reduce colour wastage to almost zero with its innovative packaging design, and it has a shelf life of up to three years from opening, as the packaging can be resealed to prevent oxidation. Enjoy high-end colour performance without waste or compromise.
WANT TO LEARN MORE ABOUT KAO SALON DIVISION AND ITS BRANDS GOLDWELL, KMS AND ORIBE? CONTACT THE TEAM ON 020 3540 1200, OR FIND THEM ON SOCIAL MEDIA @GOLDWELLUK @KMSHAIRUK 28
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