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The Creative Bakery Recipe Book

Branding + flyers + posters + corporate imaging + web design + illustration presentations + screen print design + video graphics

Good Since 1999

WWW.APPLE.COM/IWORK

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PRINT, CORPORATE IMAGING AND MORE

GEORGIA ALCOHOL POLICY Brochure design

SPELMAN COLLEGE Alumnae Gala Poster

REVELATION DESIGN Price card

LIFE DEVELOPMENT Logo design

A & E BEVERAGE Car wrap and logo design

THE LEADS CENTER Book design and organization vision statement print sheet

FLI CREATIVE Logo design

SPELMAN COLLEGE Presentation background design and organization logo

WWW.APPLE.COM/IWORK

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ENT KAAP ZUXOPY

LIFE DEVELOPMENT Logo concept design

LEGACY PRINCIPLE GROUP Web graphics and logo design

NICHOLSON FAMILY T-Shirt print design

BRYN MAWR COLLEGE: EDGE Web graphics

J. SWAGGER Fashion design company WWW.APPLE.COM/IWORK

LIFE DEVELOPMENT Web graphics and logo

WOMEN 4 CHANGE NET. Web graphics and logo 3


______________________________________ The Creative Bakery Recipe Book ______________________________________ Zoom in up to 300% to see more detail!

BRANDING When it comes to branding, the most important detail is who the client is. The brand must reflect the heart of the company and the vision of the leader.

FOCUS: DETAIL, COLOR, ORIGINALITY, PURPOSE

Event Logo

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Print Logo

Company Logo


PROGRAM BRANDING Detail and color are still very important in program branding, however, the design has to implement components that can be cross-functional with other mediums such as screen printing, corporate imaging, large print, and web.

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EVENT FLYERS Flyers can make or break an event. The design must sell the event and convey a message to the viewer to influence their attitude about the event. The viewer sees the quality of the design as a direct reflection of the quality of the event.

CLIENT: SPELMAN COLLEGE The Look: Educated women The Feel: Naturally beautiful The Event: Homecoming Forum

CLIENT: THE REAL MAJORITY CLUB The Look: High School The Feel: Familiar scene The Event: Club meeting

CLIENT: THE REAL MAJORITY CLUB The Look: High School The Feel: Teen Stereotype The Event: Club meeting

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Freehand

Art

MULTIMEDIA New software and technology allows graphic design to be used in multiple ways. The proper use of it maximizes your potential for exposure, printing costs, and a full branded look. ILLUSTRATIONS, PRESENTATIONS, WEB DESIGN

Power Point Design

Power Point Design

Web Design


CASE STUDY: REBRANDING A SMALL COMPANY

CLIENT: FAITH IN ACTION, MIN. INC. OLD WEB LAYOUT DESIGN Task: Rebrand current site to include more of the ministry brands.

NEW WEB LAYOUT DESIGN Kept existing colors and lines to create a different layout that was cleaner and less dramatic.

OLD LOGOS Problem: Logo identifies performing arts but is not general to include other ministries.

NEW PROPOSED LOGO Brighten up base of logo, elaborate lines to create depth, no specific symbols to commit it to one idea.

UMBRELLA LOGO Problem: Logo set is not inclusive of other ministries.

NEW PROPOSED LOGO Detailed background to be used in other mediums, keeping similar theme and colors, more simple lines not to draw too much attention.

NEW LOGO USED FOR WEB Easily transferable to web and can be incorporated with other logos and media types.


ADDITIONAL BODIES OF WORK: WEB, VIDEO, AND PRINT DESIGN WEB DEVELOPMENT

VIDEO

•http://www.revealthedesign.com •http://www.faith-in-action-inc.com (intro video and web development) •http://www.destinytransitions.com •http://www.mikecalloway.com •http://zenobiahikes.com •http://www.uncfmellon.org •http://www.gcgeneration.com •http://www.morehousespelmanhomecoming2007.com •http://www.revealthedesign.com/homecoming •http://www.revealthedesign.com/reunion

•http://www.catchtheremnant.com/ (intro video) •http://www.revealthedesign.com/pierre/fear.mov •http://www.revealthedesign.com/pierre/RR-Small2.mov (snippet)

BOOKLET COVER LOGO CONCEPT Specs: 8.5 in x 5.5 in cover sheet

BANNER Specs: 5.5 ft x 2.5 ft

SHIRT DESIGN Specs: 11 in x 14 in prepared for heat transfer.

SHIRT DESIGN Specs: 8 in x 14 in prepared for screen printing

BUSINESS CARD Specs: 3.25 in x 2.5 in

POSTER Specs: Multimedia prepared for 18 in x 24 in poster, 4.25 in x 5.5 in flyer, and reformatted for screen projection.


The Creative Bakery Portfolio