Saks - New York
NEW YORK January 2021 Saks Fifth Avenue has unveiled a Barneys at Saks experience on the fifth floor of its iconic New York flagship. The expansive 54,000-square-foot department is the ultimate destination in New York City for discovery, the unexpected and fun in luxury fashion with a powerful roster of emerging and established designers as well as rotating pop-up shopping experiences. “We are excited to bring Barneys at Saks to life in a way that is relevant for today’s luxury consumer with a strong focus on discovery and the unexpected,” said Tracy Margolies, Chief Merchant at Saks Fifth Avenue. “As an extension of Saks’ current luxury offering, Barneys at Saks will offer unparalleled fashion from a wide range of emerging brands alongside labels that Saks customers already know and love. We look forward to welcoming our customers to this inspiring destination, where we will continue to cultivate up-and-coming designers and offer unique ways to experience fashion at Saks.” Saks is the exclusive Barneys New York retail stores and ecommerce destination in the U.S. and Canada through its agreement with Authentic Brands Group. “We are excited to activate the next phase of our Barneys New York strategy in the form of a new shopping experience at Saks,” said Jarrod Weber, Group President, Lifestyle, and Chief Brand Officer at Authentic Brands Group, owner of Barneys New York. “Barneys is an iconic, luxury brand. The launch of Barneys at Saks is a seminal moment to reignite the brand for the future within the current luxury retail environment.” Barneys at Saks offers a thoughtfully curated fashion-forward and of-the-moment mix of emerging and established brands — 16 of which are new to Saks. A sense of wonder is created on the new floor through an airy, bright open-floor plan, and an ever-evolving assortment that is both eclectic and culturally relevant.