Take Advantage of Content Marketing

Developing a blog with complementary content to that of pure and straightforward sales can be highly appreciated by your clients, as well as being an excellent tool for guiding and directing their purchases.

E-commerce should consider blogging regularly to connect with customers and improve search engine rankings. Likewise, other options can be complementary to your blog and very interesting, such as publishing on other websites as a guest, creating guides to help customers use your products more effectively, or carrying out a podcast where you show yourselves as some experts in your sector.

Optimize Your Product Pages

The optimization of your conversion rate, CRO (Conversion Rate Optimization), accelerates the conversions of your e-commerce and, consequently, helps us to increase sales. To carry out these improvements, you must carry out qualitative and quantitative research so that you have a multidisciplinary vision of the areas of improvement in your website's conversion.

Once you have researched the challenges and opportunities, you can develop hypotheses and tests to see which approaches generate the most sales following premises such as Growth-driven design.

Develop Loyalty Plans

Focusing on retaining your customers is the most profitable way to increase your online sales. Your most loyal customers represent a significant percentage of income. One way to reward loyal customers, and high spenders, is through a loyalty program. There are many ways in which both customers and your e-commerce benefit from a loyalty plan. It is an incentive to make more purchases and allows us to be at the top of the minds of your most loyal buyers.