THE BEST ECOMMERCE PLATFORMYOU SHOULD CONSIDER USING IN 2023

Online marketing helps e-commerce to use promotional tactics to drive traffic to your e-commerce, converting that traffic into paying customers and retaining those customers after the purchase. A strong marketing strategy helps build brand awareness, drives customer loyalty, and ultimately increases sales.

Get Subscribers for Your Email Marketing Campaigns

When you think about ROI, email marketing is one of the most effective channels for generating more sales and getting sales from current customers. An email offers a more intimate interaction by sending the communication to your mailbox. It is a format in which you can explain many more things that may not fit in a post on social networks.

To start with email marketing and gain subscribers, it is vital to make visible and encourage subscriptions, for example, on the blog, if you have one, or with a popup when entering your online store.

Reduce Shopping Cart Abandonment

Many people who enter your e-commerce and add products to the cart end up not buying. It is very common to abandon carts during the purchase process. Many prospective buyers who abandoned their carts can be invited to checkout. You can rely on offering new advantages, such as free shipping or a discount.

A simple and effective idea is to carry out communication. If you have your email, you can remember that they left a cart with products to finish buying.

Take Advantage of a Fashionable Social Network Such as Instagram

With millions of active daily users, it is one of the fastest-growing social networks that allow us to connect consumers with brands and, often, with influencers as mediators. Take great photos, study the hashtags that will work best with your audience, and choose the best times to post.

You can carry out advertising actions on Instagram or take advantage of the options offered to us to function as an electronic business.

Work Your Email Marketing Campaigns

In addition to getting new email addresses, you must establish a sending strategy regularly.

There are many times when you can send emails to your subscribers:

● welcome email

● offer discounts

● Regular newsletter with product tips, offers, news

● Offer relevant content to your audience

● Ask your opinion about items you have purchased to improve the products or your service

● Information about orders