Create Atelier | Branding

PROJECTS

SLOW STEADY COFFEE

MONTE ANDERSON

MURALS & PRODUCTS

LIVE LOCAL OAK CLIFF SOUTH POLK PIZZERIA

KATHY TRAN CREATIVES STAY EMBER AIRBNB

OURphilosophy

CREATE: /krēˈāt/ verb 1. Bring (something) into existence.

ATELIER: /ˌadlˈyā/ noun 1. A workshop or studio, especially one used by an artist or designer.

KATHY TRAN CREATIVES

Designed brand guidelines and website for the logo system involving 5 brands under Kathy Tran Creatives.

STAY EMBER | AIRBNB

Designed brand guidelines, logo, website, and products for Stay Ember, an Airbnb located in Dallas, TX.

SOUTH POLK PIZZERIA

Created brand guidelines, logo, menu, and pizza box designs for South Polk Pizzeria, a local pizza company based in Oak Cliff.

MONTE ANDERSON

Designed brand for Monte Anderson, and developed social media content for his personal account.

LIVE LOCAL OAK CLIFF

Designed brand guidelines, logo, and social media stories for Live Local Oak Cliff, a local influencer who advocates for small businesses in the area.

SLOW & STEADY COFFEE

Designed brand guidelines and logo for the Slow & Steady Coffee brand.

* PRIMARY LOGO FONT

ANILEZ REGU L AR

ANILEZ REGU L AR

HALCOM MEDIUM

SECONDARY FONT

HALCOM MEDIUM

STRUCTURE 03

A B C D E F G H I J K L M N

Ñ O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n

ñ o p q r s T u v w x y z

* Only to be used on logo & web titles

A B C D E F G H I J K L M N

Ñ O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n

ñ o p q r s T u v w x y z

BRAND GUIDELINES

COLOR SCHEME

PRIMARY

INITIAL LOGO IDEAS

COMMUNITY • FUN • ADVENTURE

BRAND GUIDELINES

LOGO USAGE

The word mark should be displayed on a solid orange, teal or white background. Keeping the background clean of any patterns or gradients is important to ensure high visibility for the logo. If in any case, the background must be black, the color should still be white.

#ED602C

#49BEAE #397F73 #B7B7B7

TYPOGRAPHY USAGE

The fonts used on the logo are: Adage Script, and a modified version of glodok display. These are the main fonts; however, the usage on newsletters, web design, and any other platform or medium should be the font ‘Kanit.’

GENERAL TEXT FONT

Kanit Light

Kanit Regular

Kanit Medium

Live Local Oak Cliff

Live Local Oak Cliff

Live Local Oak Cliff

WEB - FONT USAGE

BUTTON TEXT

FORM FIELD

adage script

*Should only be used on logo

Kanit Bold

Live Local Oak Cliff

*Should only be used on logo glodok display

The Oak Cliff logo concept is a vibrant and colorful representation of the community's liveliness and fun-loving spirit. The logo features an interplay of orange and teal colors that symbolize the fusion of warmth and energy with a refreshing and playful vibe.

In addition, the drop pin icon, a nod to the digital age of maps, has a brick texture that represents the historic architecture and cultural heritage of the community. The design incorporates elements that highlight the thriving businesses and diverse community of Oak Cliff. Overall, the logo captures the essence of what it means to live, work, and play in this dynamic and exciting part of town.

• Business cards

• Mugs

• T-shirts

• Tote Bags

• Stickers

• Tumblers

• Hats

• Keychains

1. Solid background: If the logo must stand out against a solid shape, choose one of the brand colors and turn the logo white. The logo can’t be placed on black background.

2. Turtle icon: There is more freedom when using the icon. The color can be interchangeable, with the rule that the turtle should always remain yellow when the background is white.

IDEATION & SKETCHES

Following our dedicated efforts in crafting mood boards for Slow & Steady Coffee, we seamlessly transitioned into the sketching and ideation phase of the project. Here, we embarked on the digital refinement of our initial sketches, nurturing innovative concepts to their full potential.

BRAND VOICE

The brand voice of Slow. Steady. Coffee resonates with the comforting and genuine warmth of a perfect cup of hot coffee on a crisp morning. It embodies a friendly and approachable demeanor, inviting coffee lovers to embrace the unhurried moments of life. Slow. Steady. Coffee aims to foster connections, share stories, and create a sense of belonging, much like the way a cup of coffee brings people together.

BRAND GUIDELINES

INITIAL LOGO IDEAS

LOGO USAGE

The word mark should be displayed on a solid dark gray, yellow or white background. Keeping the background clean of any patterns or gradients is important to ensure high visibility for the logo. If in any case, the background must be black, the color should remain white.

PRIMARY

SECONDARY

#FBA316

#262626

#595959

BRAND GUIDELINES

COLOR SCHEME

PRIMARY

SECONDARY

#D68C40

#09846F

#5B4B45

MOTIVATIONAL QUOTES

Sometimes you have to destroy and clean, before you design

Dedicate your life to a place and see how your luck changes and miracles start to work.

Until we decide to work on the problems instead of the symptoms, we will continue to have crime. Our people need opportunity and purpose, not a $15 per hour job.

— Monte Anderson

— Monte Anderson

— Monte Anderson

STORIES & REELS

MURALS & PRODUCT DESIGN

Golden Triangle is a complex located in the Oak Cliff area, this commercial space is being remodeled and part of the project includes the creation of a mural facing the highway.

The concept is meant to reflect the vibrant and fun community of Oak Cliff, with a modern twist that elevates the entire complex.

These patterns were engraved on plywood to create a composition for a headboard. The same pattern will be used to create tiles to be used on commercial and residential projects.