marketing-related activities in 2005
promotion
media relations 2005 was a year of pro-active relationship building with key media, and foundations laid early in 2005 began to come to fruition as the year progressed. Solid coverage was gained in a variety of media including key
all of which were strongly promoted
n
100 products at the show – which
to members of the press. Over 1,000
boasted a very high percentage of
images were requested by and
craft winners and was a resounding
distributed to the press during the year (see Knowledge Goal for further information).
success with buyers. n
Irish Arts Review, Select Magazine and Ireland of the Welcomes.
This facilitated more craft exhibitors
showcase 2005
in the Main Hall and provided CCoI space as well as better on-line
to Showcase in 2004, 2005 saw further
facilities for buyers and media.
development of specific promotions
Coverage was also regularly achieved
and the craft exhibitors at the show to
in a variety of national newspapers
buyers and media. This included:
including the Sunday Tribune, Sunday
with improved meeting and storage
Following on from the changes made
aimed at raising the profile of the show
n
A new location for the CCoI stand – the lobby of Hall J, the Concert Hall.
magazines such as House and Home, Ireland’s Homes Interiors and Living,
The continuation of the INDEX Top
n
Online PR information – all CCoI exhibitors were offered the opportunity to submit show specific PR information which was held on-
The launch of the SOURCE aisle –
line at the CCoI Stand and which
Times, Irish Independent (in particular
which replaced the village area. This
was distributed to members of the
the Saturday supplement) and the Irish
was a strongly branded, eye-catching
media, along with images and
Times (again in particular the Saturday
focal point of the show. SOURCE
CCoI information.
supplement).
exhibitors were selected by a panel of international buyers for their
Reaction from buyers and media to
On television there were 2 features on
suitability to market and
the SOURCE aisle was very positive,
TV3’s Ireland AM and three pieces on
professionalism in production and
as was the reaction to the improved
Nationwide (RTE 1). In total 134 articles
presentation. 38 craftspeople were
on-line PR services for Media and
selected and promoted strongly to
the Media and Buyers meeting areas
were published, 66 in national media, 10 in regional media and 58 in
buyers and media and the reaction was extremely positive.
on the CCoI stand.
magazines during 2005. Over 176 images were generated for 62 participants under the Subsidised Photography Scheme and an additional 884 images were generated through the exhibition programme – Frances Lambe
47