Labels and Packaging Innovation Asia • 9 2021 -
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Packaging is ne focus for EFI EFI highlights its importance in supporting analogue to digital transformation in Asia Pacific’s burgeoning digital print packaging industry. Digital printing in packaging is projected to grow at the rate of 14.73% CAGR by 2026, according to Trends Market Research. Asia Pacific accounted for a higher share in the total digital printing packaging market. As Asia Pacific is projected to have the highest growth due to increasing urbanisation and rising disposable income, EFI is perfectly poised to grow its packaging footprint in the region. “Moving into packaging is a hot button issue for EFI in general, in Asia and globally. We are bringing out new and innovative products that allow the transition from analogue to digital. That's really the focus for us as – for over 20 years we have been bringing digital production to analogue processes and we've made huge
inroads. We started this transformation journey with our customers in display graphics, and packaging is just getting into that digital space, and, therefore, there is huge growth potential,” said Rodd Harrison, vice president of sales for Asia Pacific, EFI. The award-winning EFI Nozomi press platform is a digital press for high-quality graphic corrugated board printing. The 1.8m-wide press prints at speeds up to 75 metres per minute, providing a level of digital productivity unmatched in the industry. In addition to the standard CMYK ink set, the printer is available with optional orange, violet or white inks for an imaging gamut of up to 97% of PANTONE colours.
“Our Nozomi product design is a world leader in corrugated packaging. We have 33 Nozomi presses placed around the world, which is more than our closest competition. The reason why, is that it’s a great product. It’s a single pass product with excellent colour gamut and efficiency in terms of running cost, speed and quality,” said Harrison. The EFI Nozomi C18000 press is one of the leading digital technologies in corrugated packaging. Two leading corrugated producers in the Asia Pacific region – Opal in Australia and SCG Group in Thailand – are using EFI Nozomi printers to drive more value and innovation in corrugated packaging and display. Paul Haggett, National Sales Manager Pos & Digital, Opal Packaging Plus, said: “We are helping our customers innovate by optimising designs through digital printing in ways that enhance consumer appeal in retail furniture promotional displays. Our EFI Nozomi printer helps us deliver outstanding colour vibrancy while allowing us to provide value producing work with low setup costs and the ability to produce premium-quality displays in exact quantities.” In late 2020, EFI launched a new version of the single-pass digital inkjet corrugated printer, the Nozomi C18000 Plus. It builds on the performance features of its predecessor to ensure greater productivity, quality, and versatility for post-print corrugated packaging and display operations. Key
