AFTA AGA ALA • May 2014
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Polytype Asia Pacific Opens Its Doors Jeff Rowe, CEO of PAP
The Swiss company introduced the latest line of affordable print systems while welcoming visitors to its newly furbished factory. Sha Jumari reports.
In late March, Polytype Asia Pacific Co., Ltd. (PAP) celebrated the opening of its renovated headquarters in Bangna, Thailand. The event, which spanned over 3 days, saw visitors and customers from around the region. During the event, visitors were treated to seminars by industry experts and live machine demonstrations.
The star of the show was the Eco-line, a recently launched machine lineup for plastic tube decoration. When asked to comment on the turnout at the open house, Peter Ruth, global CEO of Wifag-Polytype, was satisfied: “It’s very good, our customers appreciate the range of machines,
products and supplies that we have here. We’re very confident we made a very good representation of our company to our customers.” PAP was founded in January 2006, and has been a fully functioning representative of all business in the Asia Pacific region. PAP will be focusing on business development, design and manufacturing of machines for the printing and decorating of plastic tubes and cups or containers for cosmetic, pharmaceutical, healthcare, toiletries and F&B industries in Asia. “Although we are a European company, we export more to other hemispheres than Europe, this is why we have to be close to other markets, such as PAP for the Asian market here. We take the structure and concept in Europe to standardise the machines in Asia to lower the cost, which is what I’d like to call Swiss-quality, globally produced,” Ruth continued. “With Polytype Asia Pacific, we aim to bring quality, high-precision Swiss machines to Asia,” concurred Jeff Rowe, CEO of PAP. “Within the zones here we have China, Japan, New Zealand, Australia, Malaysia, India and Myanmar markets. If I were to include the visitors who are here today, we also have Sri Lanka, Indonesia, Taiwan, Hong Kong and Vietnam. That is the group representation of our market for this factory and our area of distribution. We have sold machines in most of the countries in the region already.”